"Real-time Adaptive Randomization of Clinical Trials."
Liberali, Gui, Eric Boersma, Hester Lingsma, Jasper Brugts, Diederik Dippel, Jan Tijssen, and John R. Hauser. Journal of Clinical Epidemiology Vol. 178, (2025): 111612. Download Paper. Appendix. Visual Summary."Chapter: Supply Side Considerations When Using Conjoint Analysis in Litigation."
Befurt, Rene, Felix Eggers, and John R. Hauser (Edward Elgar Publishing, Natalie Mizik and Dominique Hanssens, Eds.). Handbook of Marketing Analytics: Methods and Applications in Marketing, Public Policy & Litigation (2024)."Leveraging the Power of Images in Predicting Product Return Rates."
Daria Dzyabura, Siham El Kihal, John R. Hauser, and Marat Ibragimov. Marketing Science Vol. 42, No. 6 (2023): 1125-1142. Download Paper."Product Aesthetic Design: A Machine Learning Augmentation."
Alex Burnap, John R. Hauser, and Artem Timoshenko. Marketing Science Vol. 42, No. 6 (2023): 1029-1056."Reflections on a Career as a Marketing Engineer."
Hauser, John R. Foundations and Trends in Marketing Vol. 16, No. 1-2 (2022): 116-121. Download Paper."Soul and Machine (Learning)."
Proserpio, Davide, John R. Hauser, Tomomichi Amano, Alex Burnap, Tong Guo, Dokiun Lee, Xiao Liu, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. Marketing Letters Vol. 31, No. 4 (2020): 393-404. Download Paper."Is Deep Learning a Game Changer for Marketing Analytics?"
Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. MIT Sloan Management Review Vol. 61, No. 2 (2020): 71-76. Download Paper."The Strategic Implications of Scale in Choice-Based Conjoint Analysis."
Hauser, John R., Felix Eggers, and Matthew Selove. Marketing Science Vol. 38, No. 6 (2019): 1059-1081. Appendices."Recommending Products When Consumers Learn their Preference Weights."
Dzyabura, Daria and John R. Hauser. Marketing Science Vol. 38, No. 3 (2019): 417-441. Download Paper."Identifying Customer Needs from User-Generated Content."
Timoshenko, Artem and John R. Hauser. Marketing Science Vol. 38, No. 1 (2019): 1-20. Download Paper."Learning from Experience, Simply."
Lin, Song, Juanjuan Zhang, and John R. Hauser. Marketing Science Vol. 34, No. 1 (2015): 1-19. Media. Appendix. Download Paper."Consideration-set Heuristics."
Hauser, John R. Journal of Business Research Vol. 67, No. 8 (2014): 1688–1699. Download Paper."Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph."
Hauser, John R., Guilherme Liberali and Glen Urban. Management Science Vol. 60, No. 6 (2014): 1594-1616."Morphing Banner Advertising."
Urban, Glen, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser. Marketing Science Vol. 33, No. 1 (2014): 27-46."Self-Reflection and Articulated Consumer Preferences."
Hauser, John R., Songting Dong, and Min Ding. Journal of Product Innovation Management Vol. 31, No. 1 (2014): 17-32. Download Paper."Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments."
Liberali, Guilherme, Glen Urban and John R. Hauser. International Journal for Research in Marketing Vol. 30, No. 2 (2013): 101-113. D-Space version. Appendix."A Marketing Science Perspective on Recognition-Based Heuristics (and the Fast and Frugal Paradigm)."
Hauser, John R. Judgment and Decision Making Vol. 6, No. 5 (2011): 396-408."Active Machine Learning for Consideration Heuristics."
Dzyabura, Daria, and John R. Hauser. Marketing Science Vol. 30, No. 5 (2011): 801-819."Comment: New Developments in Product-Line Optimization."
Hauser, John R. International Journal on Research in Marketing Vol. 28, No. 1 (2011): 26-27. D-Space version."Unstructured Direct Elicitation of Decision Rules."
Ding, Min, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, and Steven P. Gaskin. Journal of Marketing Research Vol. 48, No. 1 (2011): 116-127. Download Paper. Mobile Phone Screenshots. Automotive Screenshots. Appendix."Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets."
Hauser, John R., Olivier Toubia, Theodoros Evgeniou, Daria Dzyabura and Rene Befurt. Journal of Marketing Research Vol. 47, No. 3 (2010): 485-496. Appendix. Download Paper."Morph the Web to Build Empathy, Trust, and Sales."
Urban, Glen, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan. MIT Sloan Management Review Vol. 50, No. 4 (2009): 53-61."Website Morphing."
Hauser, John R., Glen Urban, Guilherme Liberali, and Michael Braun. Marketing Science Vol. 28, No. 2 (2009): 202-224. Rejoinder. Comments. Appendix."On Managerially Efficient Experimental Designs."
Toubia, Olivier, and John R. Hauser. Marketing Science Vol. 26, No. 6 (2007): 851-858. Appendices."Validating Agent-Based Marketing Models Through Conjoint Analysis."
Garcia, Rosanna, Paul Rummel, and John R. Hauser. Journal of Business Research Vol. 60, No. 8 (2007): 848-857. Download Paper."Greedoid-Based Noncompensatory Inference."
Yee, Michael, Ely Dahan, John R. Hauser, and James Orlin. Marketing Science Vol. 26, No. 4 (2007): 532-549. Appendix."Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application."
Toubia, Olivier, John R. Hauser, and Rosanna Garcia. Marketing Science Vol. 26, No. 5 (2007): 596-610."Research on Innovation: A Review and Agenda for Marketing Science."
Hauser, John R., Gerald Tellis, and Abbie Griffin. Marketing Science Vol. 25, No. 6 (2006): 687-717."The Impact of Utility Balance and Endogeneity in Conjoint Analysis."
Hauser, John R., and Olivier Toubia. Marketing Science Vol. 24, No. 3 (2005): 498-507. Appendix."'Listening-In' to Find and Explore New Combinations of Customer Needs."
Urban, Glen, and John R. Hauser. Journal of Marketing Vol. 68, No. 2 (2004): 72-87."Polyhedral Methods for Adaptive Choice-based Conjoint Analysis."
Toubia, Olivier, John R. Hauser, and Duncan Simester. Journal of Marketing Research Vol. 41, No. 1 (2004): 116-131. Download Paper."Fast Polyhedral Adaptive Conjoint Estimation."
Toubia, Olivier, Duncan Simester, John R. Hauser, and Ely Dahan. Marketing Science Vol. 22, No. 3 (2003): 273-303."The Virtual Customer."
Dahan, Ely, and John R. Hauser. Journal of Product Innovation Management Vol. 19, No. 5 (2002): 332-354. Download Paper."Metrics Thermostat."
Hauser, John R. Journal of Product Innovation Management Vol. 18, No. 3 (2001): 134-153. Download Paper."Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain."
Simester, Duncan, John R. Hauser, Birger Wernerfelt, and Roland T. Rust. Journal of Marketing Research Vol. 37, No. 1 (2000): 102-112."Research, Development, and Engineering Metrics."
Hauser, John R. Management Science Vol. 44, No. 12 (1998): 1670-1689."Metrics: You Are What You Measure."
Hauser, John R., and Gerry Katz. European Management Journal Vol. 16, No. 5 (1998): 516-528. Download Paper."Side Payments in Marketing."
Hauser, John R., Duncan Simester, and Birger Wernerfelt. Marketing Science Vol. 16, No. 3 (1997): 246-255."Information Acceleration: Validation and Lessons from the Field."
Urban, Glen, John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann and Roberta A. Chicos. Journal of Marketing Research Vol. 34, No. 1 (1997): 143-153. Obtain copy from author."Metrics to Evaluate R, D, & E."
Hauser, John R., and Florian Zettelmeyer. Research Technology Management Vol. 40, No. 4 (1997): 32-38. Download Paper."Internal Customers and Internal Suppliers."
Hauser, John R., Duncan Simester and Birger Wernerfelt. Journal of Marketing Research Vol. 33, No. 3 (1996): 268-280. Obtain copy from author."Integrating R&D and Marketing: A Review and Analysis of the Literature."
Griffin, Abbie, and John R. Hauser. Journal of Product Innovation Management Vol. 13, No. 3 (1996): 191-215. Download Paper."Premarket Forecasting of Really-New Products."
Urban, Glen, Bruce Weinberg and John R. Hauser. Journal of Marketing Vol. 60, No. 1 (1996): 47-60."Customer Satisfaction Incentives."
Hauser, John R., Duncan Simester, and Birger Wernerfelt. Marketing Science Vol. 13, No. 4 (1994): 327-350."How Consumers Allocate their Time When Searching for Information."
Hauser, John R., Glen Urban, and Bruce Weinberg. Journal of Marketing Research Vol. 30, No. 4 (1993): 452-466. Obtain copy from author."How Puritan Bennett Used the House of Quality."
Hauser, John R. MIT Sloan Management Review Vol. 34, No. 3 (1993): 61-70."The Voice of the Customer."
Griffin, Abbie, and John R. Hauser. Marketing Science Vol. 12, No. 1 (1993): 1-27."Patterns of Communication Among Marketing, Engineering, and Manufacturing— A Comparison between Two New Product Teams."
Griffin, Abbie, and John R. Hauser. Management Science Vol. 38, No. 3 (1992): 360-373."Prelaunch Forecasting of New Automobiles: Models and Implementation."
Urban, Glen, John. R. Hauser, and John. H. Roberts. Management Science Vol. 36, No. 4 (1990): 401-421."An Evaluation Cost Model of Consideration Sets."
Hauser, John R., and Birger Wernerfelt. Journal of Consumer Research Vol. 16, No. 4 (1990): 393-408. Download Paper."The Competitive Implications of Relevant-Set/Response Analysis."
Hauser, John R., and Birger Wernerfelt. Journal of Marketing Research Vol. 26, No. 4 (1989): 391-405. Obtain copy from author."Implicit Coalitions in a Generalized Prisoner's Dilemma."
Fader, Peter, and John R. Hauser. Journal of Conflict Resolution Vol. 32, No. 3 (1988): 553-582. Download Paper ."The House of Quality."
Hauser, John R., and Don Clausing. Harvard Business Review Vol. 66, No. 3 (1988): 63-73."Competitive Price and Positioning Strategies."
Hauser, John R. Marketing Science Vol. 7, No. 1 (1988): 76-91."Existence and Uniqueness of Price Equilibria in Defender."
Hauser, John R., and Birger Wernerfelt. Marketing Science Vol. 7, No. 1 (1988): 92-93."Agendas and Consumer Choice."
Hauser, John R. Journal of Marketing Research Vol. 23, No. 3 (1986): 199-212. Obtain copy from author. Appendix."The Value Priority Hypotheses for Consumer Budget Plans."
Hauser, John R., and Glen Urban. Journal of Consumer Research Vol. 12, No. 4 (1986): 446-462. Download Paper."A Measurement Error Approach for Modeling Consumer Risk Preference."
Eliashberg, Jehoshua, and John R. Hauser. Management Science Vol. 31, No. 1 (1985): 1-25."Application of the `DEFENDER' Consumer Model."
Hauser, John R., and Steven P. Gaskin. Marketing Science Vol. 3, No. 4 (1984): 327-351."Consumer Research to Focus R&D Projects."
Hauser, John R. Journal of Product Innovation Management Vol. 1, No. 2 (1984): 70-84. Download Paper."Pricing Theory and the Role of Marketing Science."
Hauser, John R. Journal of Business Vol. 57, No. 1 (1984): S65-S72."Testing Competitive Market Structures."
Urban, Glen, Philip L. Johnson, and John R. Hauser. Marketing Science Vol. 3, No. 2 (1984): 83-112."Defensive Marketing Strategies."
Hauser, John R., and Steven M. Shugan. Marketing Science Vol. 2, No. 4 (1983): 319-360."Application Predictive Test, and Strategy Implications of a Dynamic Model of Consumer Response."
Hauser, John R., and Kenneth J. Wisniewski. Marketing Science Vol. 1, No. 2 (1982): 143-179."Dynamic Analysis of Consumer Response to Marketing Strategies."
Hauser, John R., and Kenneth J. Wisniewski. Management Science Vol. 28, No. 5 (1982): 455-486."A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation."
Tybout, Alice M., and John R. Hauser. Journal of Marketing Vol. 45, No. 3 (1981): 81-101."Consumer-Oriented Transportation Service Planning: Consumer Analysis and Strategies."
Hauser, John R., Frank S. Koppelman, and Alice M. Tybout. Applications of Management Science Vol. 1, No. 1 (1981): 91-138."Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price."
Hauser, John R., and Patricia Simmie. Management Science Vol. 27, No. 1 (1981): 33-56."Intensity Measures of Consumer Preference."
Hauser, John R., and Steven M. Shugan. Operation Research Vol. 28, No. 2 (1980): 278-320."Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness."
Hauser, John R., and Frank S. Koppelman. Journal of Marketing Research Vol. 16, No. 4 (1979): 495-506. Obtain copy from author."Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior."
Hauser, John R., and Glen Urban. Journal of Consumer Research Vol. 5, No. 4 (1979): 251-262. Download Paper."Destination Choice Behavior for Non-Grocery Shopping Trips."
Koppelman, Frank S., and John R. Hauser. Transportation Research Record Vol. 673, (1979): 157-165."Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice."
Hauser, John R. Management Science Vol. 24, No. 13 (1978): 1331-1341."Testing the Accuracy, Usefulness and Significance of Probabilistic Models: An Information Theoretic Approach."
Hauser, John R. Operations Research Vol. 26, No. 3 (1978): 406-421."A Normative Methodology for Modeling Consumer Response to Innovation."
Hauser, John R., and Glen Urban. Operations Research Vol. 25, No. 4 (1977): 579-619.
"Can Large Language Models Extract Customer Needs as well as Professional Analysts?"
Timoshenko, Artem, Chengfeng Mao, and John R. Hauser, MIT Sloan Working Paper 7233-25. Cambridge, MA: MIT Sloan School of Management, February 2025."From Click to Purchase to Return: Website Browsing and Product Returns."
Ibragimov, Marat, Siham El Kihal, and John R. Hauser, MIT Sloan Working Paper 6967-24. Cambridge, MA: MIT Sloan School of Management, 2024. Download Paper."Predicting 'Design Gaps' in the Market: Deep Consumer Choice Models under Probabilistic Design Constraints."
Burnap, Alex, and John R. Hauser, MIT Sloan Working Paper 5815-19. Cambridge, MA: MIT Sloan School of Management, January 2020.
From Little's Law to Marketing Science: Essays in Honor of John D.C. Little.
Hauser, John R. and Glen Urban (Eds.). Cambridge, MA: MIT Press, 2016.Design and Marketing of New Products.
Urban, Glen and John R. Hauser. Englewood Cliffs, NJ: Prentice Hall, 1993.ENTERPRISE: An Integrating Management Exercise.
Hauser, John R. Redwood City, CA: Scientific Press, 1989. Download Manual. Download Source. Download Exe.Applying Marketing Management: Four Simulations.
Hauser, John R. Palo Alto, CA: Scientific Press, 1986. Download Source. Download Exe. Download Manual.Essentials of New Product Management.
Urban, Glen, John R. Hauser and Nikhilesh Dholakia. Upper Saddle River, NJ: Prentice Hall, 1986.
"Empirical Generalizations about Predictive Accuracy in Choice Experiments."
Eggers, Felix and John R. Hauser. In Advances in Consumer Research, Forthcoming."The Legacy of John Little for Marketing Science."
Fred Feinberg, John R. Hauser, John Roberts, and Juanjuan Zhang. In Marketing Science, Forthcoming."Artificial Intelligence and User-generated Data are Transforming how Firms come to Understand Customer Needs."
Hauser, John, Chengfeng Mao,and James Li. In Review of Marketing Research, edited by K. Sudhir and Olivier Toubia, 147-167. Leeds, UK: Emerald Group Publishing, 2023. Download Paper."Morphing Theory and Applications."
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, 531-560. New York, NY: Springer US, 2017."How companies like United and Wells Fargo can win back consumer trust."
Hauser, John R. The Conversation, April 19, 2017."Phenomena, Theory, Application, Data and Methods all Have Impact."
Hauser, John R. Journal of the Academy of Marketing Sciences, January 2017."Marketing and Data Science: Together the Future is Ours."
Chintagunta, Pradeep, Dominique Hanssens, and John R. Hauser. In The GfK Marketing Intelligence Review, Special Issue on Data Science, Vol. 8, No. 2, 18-23: November 2016."The Marketing Science Revolution and Subsequent Evolution."
Hauser, John R. In 103rd Dies Natalis of Erasmus University, Rotterdam, Netherlands: November 2016."The Effects of Incentive Alignment, Realistic Images, Video Instructions, and Ceteris Paribus Instructions on Willingness to Pay and Price Equilibria."
Felix Eggers, John R. Hauser, and Matthew Selove. In Proceedings of the Sawtooth Conference, September 2016, Park City, UT: September 2016."Mining and Organizing User-Generated Content to Identify Attributes and Attribute Levels."
Artem Timoshenko, and John R. Hauser. In Proceedings of the Sawtooth Conference, September 2016, Park City, UT: September 2016."Comments on 'How Many Options? Behavioral Responses to Two Versus Five Alternatives Per Choice' by Martin Meissner, Harmen Oppewal, and Joel Huber."
John R. Hauser. In Proceedings of the Sawtooth Conference, September 2016, Park City, UT: September 2016."Editorial - Marketing Science and Big Data."
Chintagunta, Pradeep, Dominique Hanssens, and John R. Hauser. In Marketing Science, 341-342. Catonsville, MD: May 2016. Download Paper."Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science - Editorial."
Gupta, Sunil, Dominique Hanssens, John R. Hauser, Donald Lehmann, and Bernd Schmitt. Marketing Science, February 2014. Download Paper."Marketing Science: A Strategic Review."
Chintagunta, Pradeep, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, and Richard Staelin. Marketing Science, January 2013. Download Paper."The Strategic Importance of Accuracy in Conjoint Design."
Matthew Selove and John R. Hauser. In Proceedings of the Sawtooth Software Conference, October 2010, edited by Bryan Orme. Orem, UT: March 2011."Profile of John D.C. Little."
Hauser, John R., and Glen Urban. In Profiles in Operations Research, 659-676. New York, NY: Springer Science + Business Media, LLC, 2011. Download Paper."The Voice of the Customer."
Griffin, Abbie, Steve Gaskin, Robert Klein, Gerry Katz and John R. Hauser. In Wiley International Encyclopedia of Marketing, Chichester, West Sussex, UK: John Wiley & Sons, Ltd., 2011."Does Matching Website Characteristics to Cognitive Styles Increase Online Sales?"
Braun, Michael, Clarence Lee, Glen L. Urban and John R. Hauser. Classic Working Paper. 2009."A Critical Review of Non-compensatory and Compensatory Models of Consideration-Set Decisions."
John R. Hauser, Min Ding and Steven Gaskin. In Proceedings of the Sawtooth Software Conference, March 2009, edited by Bryan Orme. Orem, UT: August 2009."Comments on 'Defensive Marketing Strategy'."
Hauser, John R., and Steven M. Shugan. Marketing Science, January 2008. Download Paper."Two-Stage Models: Identifying Non-Compensatory Heuristics for the Consideration Set then Adaptive Polyhedral Methods Within the Consideration Set."
Steven Gaskin, Theodoros Evgeniou, Daniel Bailiff, and John R. Hauser. In Proceedings of the Sawtooth Conference, October 2007, edited by Bryan Orme. Orem, UT: January 2008."Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design."
Toubia, Olivier, Theodoros Evgeniou and John R. Hauser. In Conjoint Measurement: Methods and Applications, edited by Anders Gustafsson, Andreas Herrmann, and Frank Huber, 231-258. New York, NY: Springer Science + Business Media, 2007. Download Paper."Editor-in-Chief Search Committee Report: The Digital Future is Here."
Rangaswamy, Arvind, Jim Cochran, Tülin Erdem, John R. Hauser, and Robert J. Meyer. Marketing Science, January 2007. Download Paper."Twenty-Five Years of Eclectic Growth in Marketing Science."
Hauser, John R. Marketing Science, November 2006. Download Paper."'Must Have' Aspects vs. Tradeoff Aspects in Models of Customer Decisions."
John R. Hauser, Ely Dahan, Michael Yee, and James Orlin. In Proceedings of the Sawtooth Software Conference, March 2006, edited by Brian Orme. Sequim, WA: July 2006."Marketing Science– Growth and Evolution."
Hauser, John R., Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin, and Joel Steckel. Marketing Science, February 2005. Download Paper."Conjoint Analysis, Related Modeling, and Applications."
Hauser, John R., and Vithala Rao. In Advances in Market Research and Modeling: Progress and Prospects, 141-168. Norwell, MA: Kluwer Academic Publishers, 2004. Download Paper."Marketing Science– A Strong Franchise with a Bright Future."
Hauser, John R., Scott Carr, Barbara Kahn, James Hess, and Richard Staelin. Marketing Science, February 2002. Download Paper."Marketing Makes a Difference."
Hauser, John R. Marketing Management, January 2002."Product Development: Managing a Dispersed Process."
Dahan, Ely, and John R. Hauser. In Handbook of Marketing, edited by Barton Weitz and Robin Wensley, 179-222. Thousand Oaks, CA: Sage Publications Ltd., 2002."Going Overboard on Platforms."
Hauser, John R. AMS Voices, 2000."The Role of Mathematical Models in the Study of Product Development."
John R. Hauser. In Proceedings of the 14th Paul D. Converse Awards Conference, edited by James D. Hess and Kent B. Munroe. Chicago, IL: 1998."The Problem with Pinball."
Hauser, John R. AMS Voices, 1997."Metrics to Value R&D: An Annotated Bibliography."
Hauser, John R., Classic Working Paper, International Center for Research on the Management of Technology."You Are What You Measure."
Hauser, John R. AMS Voices, 1996."Metrics to Evaluate R&D Groups: Phase I, Qualitative Interviews."
Florian Zettlemeyer, and John R. Hauser. Classic Working Paper. 1995."The Voice of the Customer: How Can You Be Sure You Know What Customers Really Want?"
Swanson, Derby A. and John R. Hauser. In Proceedings of the 1st Pacific Rim Symposium of Quality Function Deployment, edited by Robert A. Hunt. Sidney, Australia: February 1995."Internal Customers."
Hauser, John R. Insight, 1995."Commentary on `Marketing Science's Pilgrimage to the Ivory Tower'."
Little, John D.C., Leonard M. Lodish, John R. Hauser, and Glen L. Urban. In Research Traditions in Marketing, edited by Bernard Pras, Gary L. Lilien, and Gilles Laurent , 45-51. Norwell, MA: Kluwer Academic Publishers, 1994."Quality Function Deployment."
Hauser, John R. In Marketing Encyclopedia for the Year 2000, edited by Jeffrey Heilbrunn, Chicago, IL: American Marketing Association, 1994."Are Customer Satisfaction Programs Profitable?"
Hauser, John R. Insight, 1993."Comparison of Importance Measurement Methodologies and their Relationship to Consumer Satisfaction."
Hauser, John R. Classic Working Paper. 1991."Customer Driven Engineering."
Hauser, John R. Design News, 1988."Without Good Research, Quality is a Shot in the Dark."
Hauser, John R. Marketing News, 1988."Theory and Application of Defensive Strategy."
Hauser, John R. In The Economics of Strategic Planning: Essays in Honor of Joel Dean, edited by Lacy G. Thomas III, 113-140. Lexington, MA: Lexington Books, 1986."'Defender' Helps Mature Brands Ward off New Foes."
Hauser, John R. Marketing Educator, 1986."The Coming Revolution in Marketing Theory."
Hauser, John R. In Marketing in an Electronic Age, edited by Robert D. Buzzell, 344-363. Boston, MA: Harvard Business School Press, 1985."Consumer Durables: Actual Budgets Compared to Value Priority Model - Preliminary Results and Managerial Implications."
John R. Hauser and Glen Urban. In Proceedings of the 1984 ESOMAR-Congress, edited by D. Nyberg. Rome, Italy: September 1984."Forecasting Sales of a New Consumer Durable: A Prelaunch Modeling and Measurement Methodology."
John R. Hauser, John H. Roberts, and Glen L. Urban. In Advances and Practices of Marketing Science, edited by Fred S. Zufryden. Providence, RI: 1983."Comments on Vernon L. Smith’s ‘Reflections on Some Experimental Market Mechanisms for Classical Environments."
Hauser, John R. In Research in Marketing, Supplement 1: Choice Models for Buyer Behavior, edited by Leigh McAlister. 49-56, Jai Press: Greenwich, CT: May 1982."Prelaunch Forecasting of New Consumer Durables: Ideas on a Consumer Value-Priority Model."
Hauser, John R., and Glen L. Urban. In Analytic Approaches to Product and Market Planning, Vol. 2, edited by Allan D. Shocker and Rajendra K. Srivastava, 276-296. Cambridge, MA: Marketing Science Institute, 1982."Comments on 'Violations of Regularity and the Similarity Hypothesis by Adding Asymmetrically Dominated Alternatives to the Choice Set'."
Hauser, John R. In Proceedings of the Special Conference on Choice Theory, edited by Joel Huber. Duke University: Durham, NC: August 1981."Comments on 'Econometric Models of Probabilistic Choice Among Products'."
Hauser, John R. In Journal of Business, Vol. 53, No. 3, Part 2, S31-S34: July 1980."Effective Marketing Research: An Empirical Comparison of Techniques to Model Consumers' Perceptions and Preferences."
Hauser, John R., and Frank S. Koppelman. In Analytic Approaches to Product and Marketing Planning, edited by Allan D. Shocker. Cambridge, MA: June 1979."Consumer-Oriented Transportation Planning: An Integrated Methodology for Modeling Consumer Perceptions, Preferences and Behavior."
Alice M. Tybout, John R. Hauser, and Frank S. Koppelman. In Advances in Consumer Research, edited by Kent Hunt. Ann Arbor, MI: 1978."Designing and Building a Market Research Information System."
Shugan, Steven M., and John R. Hauser. Classic Working Paper. 1978."Designing Transportation Services: A Marketing Approach."
Hauser, John R. and Frank S. Koppelman. In Proceedings of the Transportation Research Forum, 638-652, Atlanta, GA: October 1977."Extended Conjoint Analysis with Intensity Measures and Computer Assisted Interviews: Applications to Telecommunications and Travel."
John R. Hauser, and Steven M. Shugan. In Advances in Consumer Research, Vol. 5, October 1977."Choosing an Objective Function Based on Modeling Consumer Perceptions and Preferences."
Hauser, John R. and Peter R. Stopher. In Proceedings of the International Conference on Cybernetics and Society, 26-31, Washington, D.C.: November 1976."Advanced Dial-A-Ride Algorithms: Interim Report."
Nigel H.M. Wilson, Richard W. Weissberg, B. Trevor Higonnet, and John R. Hauser. In U.S. Department of Transportation Urban Mass Transportation Administration Under Grant MA-11-0024, Cambridge, MA: July 1975."A Normative Methodology for Predicting Consumer Response to Design Decisions: Issues, Models, Theory and Use."
Hauser, John R. Scd diss., Massachusetts Institute of Technology, 1975."An Efficient Method to Predict the Impacts of Operating Decisions for Conventional Bus Systems Between 20,000 and 250,000."
Hauser, John R. Mas. Diss., Massachusetts Institute of Technology, 1973.