John R. Hauser

John R. Hauser is the Kirin Professor of Marketing at the MIT Sloan School of Management.

John R. Hauser, Kirin Professor of Marketing at MIT Sloan School of Management

Featured Research

"The Strategic Implications of Scale in Choice-Based Conjoint Analysis." Hauser, John R., Felix Eggers, and Matthew Selove. Marketing Science Vol. 38, No. 6 (2019): 1059-1081. Appendices.

"Is Deep Learning a Game Changer for Market Analytics?" Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. MIT Sloan Management Review Vol. 61, No. 2 (2020): 71-76. Download Paper.

"Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach." Burnap, Alex, John R. Hauser, and Artem Timoshenko, MIT Sloan Working Paper 5814-19. Cambridge, MA: MIT Sloan School of Management, July 2019.

"Identifying Customer Needs from User Generated Content." ​Timoshenko, Artem and John R. Hauser. Marketing Science Vol. 38, No. 1 (2019): 1-20. Download Paper.

"Recommending Products When Consumers Learn their Preference Weights." Dzyabura, Daria and John R. Hauser. Marketing Science Vol. 38, No. 3 (2019): 417-441. Download Paper.

Teaching Interests

  • Marketing Management
  • New Product and Service Development
  • Competitive Marketing Strategy
  • Marketing Models
  • Measurement and Marketing Research
  • Research Methodology
  • Marketing Analytics

Research Interests

  • Consumer decision measurement: conjoint analysis, non-compensatory methods, adaptive methods, machine learning methods, strategic importance of accuracy.
  • Product forecasting: information acceleration, really-new products, incentive-aligned games.
  • Consumer behavior: cognitive simplicity in decision making and in dynamic models, theory-based models, vivid stimuli.
  • Morphing: website, banner, product assortment.
  • Voice of the customer methods, defensive and competitive strategy, new product development, experimental and quasi-experimental methods.
  • Machine learning applications: customer needs from UGC, recommendation systems based on preference learning, aesthetics in product design, the identification of new design gaps.

More About John

Hyper Morphing Technologies

John R. Hauser is a co-founder and serves on the board of Hyper Morphing Technologies, Inc.