Course Materials

MIT Sloanware

The following materials are copyrighted by the MIT Sloan School of Management. However, just write me to obtain permission to use these without fee. You may also link directly to the PDFs. The first four notes are updated as of 2015.


Note on the Voice of the Customer

Note on Consumer Behavior

Note on Conjoint Analysis

Note on Strategic Positioning

Note on Defensive Marketing Strategy

Note on Product Development

Note on Life Cycle Diffusion Models

Note on Engineering Product Design

Note on Incentives in the Channel of Distribution


Problem Sets

15.814 Marketing Innovation

15.8141 Marketing Innovation

  • Contact Information

    John Hauser

    Kirin Professor of Marketing

    MIT Sloan School of Management

    100 Main Street

    Cambridge, MA 02142

    Office: E62-538

    Tel: (617) 253-2929


    Visit: John's MIT Sloan Faculty Page

    Support Staff

    Name: Briana Blake

    Tel: (617) 324-4095


  • For papers not available here, contact John: