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Classic Working Papers

(Support Published Articles)

Most of these papers are available for download.  When the copyright allows, you can download the published version.  In other cases you can download the final version prior to publication.

"Does Matching Website Characteristics to Cognitive Styles Increase Online Sales?"
Braun, Michael, Clarence Lee, Glen L. Urban and John R. Hauser, Classic Working Paper. 2009.

"Metrics to Value R&D: An Annotated Bibliography."
Hauser, John R., Classic Working Paper, International Center for Research on the Management of Technology. 1996. Also available as a Marketing Science Institute Working Paper.

"Metrics to Evaluate R&D Groups: Phase I, Qualitative Interviews."
Zettlemeyer, Florian and John R. Hauser, Classic Working Paper, International Center for Research on the Management of Technology. 1995.

"Comparison of Importance Measurement Methodologies and their Relationship to Consumer Satisfaction."
Hauser, John R., Classic Working Paper. 1991.

"Designing and Building a Market Research Information System."
Shugan, Steven M., and John R. Hauser, Classic Working Paper. 1978.

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  • John R. Hauser

    Kirin Professor of Marketing

    Professor, Marketing

    MIT Sloan School of Management

    100 Main Street

    Cambridge, MA 02142

    Office Number E62-538
    Phone Number (617) 253-2929

    Support Staff

    Nikolas Hill

    (617) 715-4822
  • For papers not available here, contact John: