Syllabi
15.814/1 Marketing Innovation
15.821 Listening to the Customer
15.838 Research Seminar in Marketing
MIT Sloanware
The following materials are copyrighted by the MIT Sloan School of Management. However, just write me to obtain permission to use these without fee. You may also link directly to the PDFs. The first four notes are updated as of 2015.
- Ethics of Cartominyx
- Note on the Voice of the Customer
- Note on Consumer Behavior
- Note on Conjoint Analysis
- Note on Strategic Positioning
- Note on Defensive Marketing Strategies
- Note on Product Development
- Note on Life Cycle Diffusion Models
- Note on Engineering Product Design
- Note on Incentives in channels of Distribution
Problem Sets
15.814/1 Marketing Innovation
- 15.814 Action Learning Project Assignment
- Problem Sets
- Promotion | Promotion Exercise PDF | Promotion Exercise Excel
- Price | Pricing Exercise PDF | Pricing Exercise Excel
- Marketing Analytics | Marketing Analytics Exercise PDF | Marketing Analytics Exercise Excel
- The Dormitory Project Exercise Materials