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MIT Teaching

  • 15.814 Marketing Innovation for MBA Students
  • 15.810 Marketing Management for MBA Students
  • 15.812 Marketing Management for Undergrad & Non-MBA Grad Students
  • 15.838 Doctoral Seminar in Marketing
  • 15.840 Doctoral Seminar in Marketing
  • MIT Executive Education


  • Topics in Marketing Science for Doctoral Students, Tsinghua University
  • Topics in Marketing Science, California Institute of Technology

Doctoral Thesis Advising/Committee

  • Yuting Zhu's personal website
              PhD in Management, MIT, 2022
              Placement: National University of Singapore
  • Jeremy Yang's personal website
              PhD in Management, MIT, 2021
              Placement: Harvard University
  • Xinyu Cao's personal website
              PhD in Marketing, MIT, 2018
              Placement: New York University
  • Huihui Wang's personal website
              PhD in Marketing, Duke University, 2016
              Placement: Electronic Arts
  • Shiyang Gong's personal website
              PhD in Marketing, Tsinghua University, 2015
              Thesis: “Social Media Marketing and Consumer Adoption Behaviors”
              Placement: University of International Business and Economics (Beijing)
  • Song Lin's personal website
              PhD in Management Science, MIT, 2015
              Thesis: “Consumer Heterogeneity, Uncertainty, and Product Policies”
              Placement: Hong Kong University of Science & Technology
  • Joong Bum Rhim's personal website
              PhD in Electrical Engineering and Computer Science, MIT, 2014
              Thesis: “Aggregation and Influence in Teams of Imperfect Decision Makers”
              Placement: GroupM
  • Daria Dzyabura's personal website
              PhD in Management Science, MIT, 2012
              Thesis: “Essays on Modeling and Measurement of Consumers’ Decision Strategies”
              Placement: New York University
  • Cristina Nistor's personal website
              PhD in Marketing, MIT, 2012
              Thesis: “Three Essays on Product Quality and Pricing”
              Placement: Chapman University
  • Nathan Fong's personal website
              PhD in Marketing, MIT, 2011
              Thesis: “Field Experiments in Retailing”
              Placement: Temple University
  • Monic Sun's personal website
              PhD in Economics, Boston University, 2008
              Thesis: “Strategic Information Disclosure in the Marketplace”
              Placement: Stanford University

Master’s Thesis Advising


  • Frank M. Bass Award for the Best Marketing Thesis in INFORMS Journals, Finalist (Xinyu Cao) - 2022 
  • ASA Statistics in Marketing Doctoral Research Award, Finalist (Yuting Zhu) - 2022 
  • Shankar-Spiegel Dissertation Proposal Award, Runner-Up (Yuting Zhu) - 2021 
  • MSI Alden G. Clayton Doctoral Dissertation Proposal Award (Jeremy Yang) - 2021 
  • MIT Sloan Excellence in Teaching Award, Nominee - 2012, 2013, 2019, 2020 
  • MIT System Design and Management Thesis Supervisory Award - 2012, 2020 
  • Poets & Quants Top 50 Undergraduate Business Professor - 2018 
  • MIT Sloan Jamieson Prize for Excellence in Teaching (Sloan’s highest teaching honor) - 2014 
  • MIT Everett Moore Baker Memorial Teaching Award, Nominee - 2011 
  • MIT d’Arbeloff Fund for Excellence in Education - 2010