MIT Teaching
- 15.814 Marketing Innovation for MBA Students
- 15.810 Marketing Management for MBA Students
- 15.812 Marketing Management for Undergrad & Non-MBA Grad Students
- 15.838 Doctoral Seminar in Marketing
- 15.840 Doctoral Seminar in Marketing
- MIT Executive Education
Guest-Lecturing
- Topics in Marketing Science for Doctoral Students, Tsinghua University
- Topics in Marketing Science, California Institute of Technology
Doctoral Thesis Advising/Committee
- Yuting Zhu's personal website
PhD in Management, MIT, 2022
Placement: National University of Singapore - Jeremy Yang's personal website
PhD in Management, MIT, 2021
Placement: Harvard University - Xinyu Cao's personal website
PhD in Marketing, MIT, 2018
Placement: New York University - Huihui Wang's personal website
PhD in Marketing, Duke University, 2016
Placement: Electronic Arts - Shiyang Gong's personal website
PhD in Marketing, Tsinghua University, 2015
Thesis: “Social Media Marketing and Consumer Adoption Behaviors”
Placement: University of International Business and Economics (Beijing) - Song Lin's personal website
PhD in Management Science, MIT, 2015
Thesis: “Consumer Heterogeneity, Uncertainty, and Product Policies”
Placement: Hong Kong University of Science & Technology - Joong Bum Rhim's personal website
PhD in Electrical Engineering and Computer Science, MIT, 2014
Thesis: “Aggregation and Influence in Teams of Imperfect Decision Makers”
Placement: GroupM - Daria Dzyabura's personal website
PhD in Management Science, MIT, 2012
Thesis: “Essays on Modeling and Measurement of Consumers’ Decision Strategies”
Placement: New York University - Cristina Nistor's personal website
PhD in Marketing, MIT, 2012
Thesis: “Three Essays on Product Quality and Pricing”
Placement: Chapman University - Nathan Fong's personal website
PhD in Marketing, MIT, 2011
Thesis: “Field Experiments in Retailing”
Placement: Temple University - Monic Sun's personal website
PhD in Economics, Boston University, 2008
Thesis: “Strategic Information Disclosure in the Marketplace”
Placement: Stanford University
Master’s Thesis Advising
- Saemi Kim
MS in Management Studies, MIT, 2021
Thesis: "The Benefits of Offline Merchandise in Brand Building" - Denise Lim
MS in Management Studies, MIT, 2021
Thesis: "How can startup leaders strategically disclose vulnerabilities during periods of crisis?" - Xinya Liu
MS in Management Studies, MIT, 2021
Thesis: "An analysis of digital marketing strategy in the era of social media in China" - Sofia Blumencweig
MS in Engineering and Management, MIT, 2020
Thesis: "From pastime to purpose : design for the elevation of creative hobbies" - Umesh Jain
MS in Engineering and Management, MIT, 2020
Thesis: "Digital Health Innovation & Commercialization Framework" - Jessie Boxin Mou
MS in Management Studies, MIT, 2020
Thesis: "Study on social media marketing campaign strategy -- TikTok and Instagram" - Anping Wang
MS in Engineering and Management, MIT, 2020
Thesis: "Influencer persona and audience engagement : an analysis of the user decision-making differences between
traditional and short-video-based social media" - Xiaoxuan Song
MS in Management Studies, MIT, 2018
Thesis: "Automotive Industry Marketing Channels: Conflicts and Solutions" - Kanishka Nohria
MS in Engineering and Management, MIT, 2018
Thesis: "Transformation of the US Healthcare System with the Advent of Wireless Sensing Technologies" - Swati Shah
MS in Engineering and Management, MIT, 2018
Thesis: "Product Marketing in the Era of Internet of Things" - Youngsoo Bae
MS in Management Studies, MIT, 2016
Thesis: "Strategic Human Resource Management Framework for Korean Small
and Medium Enterprises' Sustainable Growth" - Liam James O'Dea
MS in Management Studies, MIT, 2016
Thesis: "Contracts, Not Concrete: De-Risking Private Finance of Sustainable
Infrastructure in Emerging Markets" - Loubna Berrada
MS in Management Studies, MIT, 2016
Thesis: "Perspectives on Film Distribution in the U.S.: Present and Future" - Alora Chen
MS in Management Studies, MIT, 2016
Thesis: "The '11.11' Phenomenon in China" - Richard Zhang
MS in Engineering and Management, MIT, 2016
Thesis: "The State of Digital Marketing - Technology and Business Landscape" - Gunjan Paliwal
MS in Management Studies, MIT, 2015
Thesis: "Social Media Marketing: Opportunities and Challenges" - Hazel Yang
MS in Management Studies, MIT, 2015
Thesis: "The Strategic Transformation of Advertising Agencies in the Digital
Era: The Case of Cheil Worldwide in Korea" - Ruthu Sreebashyam
MS in Engineering and Management, MIT, 2014
Thesis: "Digital Marketing: Role in New Age Marketing - Revolutionary or Evolutionary" - Farnaz Barary Savadkoohi
MS in Management Studies, MIT, 2012
Thesis: "Personalized Online Promotions: Long-term Impacts on Customer Behavior" - Chang Bae Park
MS in Engineering and Management, MIT, 2011
Thesis: "Product Line-up Design Based on Preference Measurement:
A Case Study on the TV Industry" - Joao Violante
MS in Management Studies, MIT, 2011
Thesis: "Behavior-Based Personalization: Strategies and Implications" - Andrew Merkin
MS in Management Studies, MIT, 2010
Thesis: "The Management of Transmedia Production in an Era of Media
and Digital Convergence" - Jun Mo Park
MBA, MIT, 2010
Thesis: "Newspapers and the Internet: Friends or Foes? Evidence of Concentration
of Choices from Korea"
Recognition
- Frank M. Bass Award for the Best Marketing Thesis in INFORMS Journals, Finalist (Xinyu Cao) - 2022
- ASA Statistics in Marketing Doctoral Research Award, Finalist (Yuting Zhu) - 2022
- Shankar-Spiegel Dissertation Proposal Award, Runner-Up (Yuting Zhu) - 2021
- MSI Alden G. Clayton Doctoral Dissertation Proposal Award (Jeremy Yang) - 2021
- MIT Sloan Excellence in Teaching Award, Nominee - 2012, 2013, 2019, 2020
- MIT System Design and Management Thesis Supervisory Award - 2012, 2020
- Poets & Quants Top 50 Undergraduate Business Professor - 2018
- MIT Sloan Jamieson Prize for Excellence in Teaching (Sloan’s highest teaching honor) - 2014
- MIT Everett Moore Baker Memorial Teaching Award, Nominee - 2011
- MIT d’Arbeloff Fund for Excellence in Education - 2010