MIT Teaching
- 15.814 Marketing Innovation for MBA Students
- 15.810 Marketing Management for MBA Students
- 15.812 Marketing Management for Undergrad & Non-MBA Grad Students
- 15.838 Doctoral Seminar in Marketing
- 15.840 Doctoral Seminar in Marketing
- MIT Sloan Executive Education
- MIT Sloan Global Programs
Guest-Lecturing
- Topics in Marketing Science for Doctoral Students, Tsinghua University
- Topics in Marketing Science, California Institute of Technology
Doctoral Thesis Advising/Committee
- Yuting Zhu's personal website
PhD in Management, MIT, 2022
Placement: National University of Singapore - Jeremy Yang's personal website
PhD in Management, MIT, 2021
Placement: Harvard University - Xinyu Cao's personal website
PhD in Marketing, MIT, 2018
Placement: New York University - Huihui Wang's personal website
PhD in Marketing, Duke University, 2016
Placement: Electronic Arts - Shiyang Gong's personal website
PhD in Marketing, Tsinghua University, 2015
Thesis: “Social Media Marketing and Consumer Adoption Behaviors”
Placement: University of International Business and Economics (Beijing) - Song Lin's personal website
PhD in Management Science, MIT, 2015
Thesis: “Consumer Heterogeneity, Uncertainty, and Product Policies”
Placement: Hong Kong University of Science & Technology - Joong Bum Rhim's personal website
PhD in Electrical Engineering and Computer Science, MIT, 2014
Thesis: “Aggregation and Influence in Teams of Imperfect Decision Makers”
Placement: GroupM - Daria Dzyabura's personal website
PhD in Management Science, MIT, 2012
Thesis: “Essays on Modeling and Measurement of Consumers’ Decision Strategies”
Placement: New York University - Cristina Nistor's personal website
PhD in Marketing, MIT, 2012
Thesis: “Three Essays on Product Quality and Pricing”
Placement: Chapman University - Nathan Fong's personal website
PhD in Marketing, MIT, 2011
Thesis: “Field Experiments in Retailing”
Placement: Temple University - Monic Sun's personal website
PhD in Economics, Boston University, 2008
Thesis: “Strategic Information Disclosure in the Marketplace”
Placement: Stanford University
Recognition
- Frank M. Bass Award for the Best Marketing Thesis in INFORMS Journals, Finalist (Xinyu Cao) - 2022
- ASA Statistics in Marketing Doctoral Research Award, Finalist (Yuting Zhu) - 2022
- Shankar-Spiegel Dissertation Proposal Award, Runner-Up (Yuting Zhu) - 2021
- MSI Alden G. Clayton Doctoral Dissertation Proposal Award (Jeremy Yang) - 2021
- MIT Sloan Excellence in Teaching Award, Nominee - 2012, 2013, 2019, 2020
- MIT System Design and Management Thesis Supervisory Award - 2012, 2020
- Poets & Quants Top 50 Undergraduate Business Professor - 2018
- MIT Sloan Jamieson Prize for Excellence in Teaching (Sloan’s highest teaching honor) - 2014
- MIT Everett Moore Baker Memorial Teaching Award, Nominee - 2011
- MIT d’Arbeloff Fund for Excellence in Education - 2010