Juanjuan Zhang

Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management.

Zhang studies marketing strategies in today’s dynamic social context. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product management, pricing, and sales. She is a winner of the Frank Bass Award for the best marketing thesis, four-time finalist for the John Little Award for the best marketing paper, and three-time finalist for the INFORMS Society for Marketing Science Long Term Impact Award.

Zhang currently serves as Department Editor of Management Science, and Associate Editor of Marketing Science. She also served as a VP of the INFORMS Society for Marketing Science (ISMS).

Zhang teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize.

Zhang holds a B. Econ. from Tsinghua University and a Ph.D. in Business Administration from the University of California, Berkeley.

Juanjuan Zhang, Professor of Marketing, MIT Sloan School of Management

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Publications on Google Scholar

Juanjuan's Google Scholar page.