- Articles
- Articles
- Other Types of Publications
"Value co-creation: Balancing B2B Platform Value and Potential Reverse-value Effects."
Latinovic, Zoran and Sharmila C. Chatterjee. Journal of Business Research Vol. 175, (2024): 114518."Achieving the Promise of AI and ML in Delivering Economic and Relational Customer Value in B2B."
Latinovic, Zoran and Sharmila C. Chatterjee. Journal of Business Research Vol. 144, (2022): 966-974."Bidimensional Identity Measure (BIM): A New Scale to Measure Multigroup Ethnic and American Identity in the USA."
Beniflah, Jake, Dominic Lusinchi, Sharmila C. Chatterjee, and Mario X. Carrasco. Journal of Cultural Marketing Strategy Vol. 2, No. 2 (2017): 169-189."B2B Relationship Calculus: Quantifying Resource Effects in Service-Dominant Logic."
deLeon, Anthony J., and Sharmila C. Chatterjee. Journal of the Academy of Marketing Science Vol. 45, No. 3 (2017): 402-427."An Epistemological Study of Hispanic Marketing, 1979 to 2015: The Need to Bridge Theory with Practice."
Beniflah, Jake and Sharmila C. Chatterjee. Journal of Cultural Marketing Strategy Vol. 1, No. 1 (2015): 90-112."Bilingual memory: The impact of acculturation on the cognitive structure of foreign-born Hispanics."
Beniflah, Jake, Sharmila C. Chatterjee and Kerry P. Curtis. Journal of Brand Strategy Vol. 3, No. 3 (2014): 261-277."The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads."
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien. Journal of Marketing Vol. 77, No. 1 (2013): 52-67."Manufacturers' Reliance on Channel Intermediaries: Value drivers in the Presence of a Direct Web Channel."
Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta. Industrial Marketing Management Vol. 41, No. 1 (2012): 40-53."Channel Design, Coordination and Performance: Future Research Directions."
Sa Vinhas, Alberto, Sharmila C. Chatterjee, Shantanu Dutta, Adam J. Fein, Joseph Lajos, Scott Neslin, William Ross, Lisa Scheer and Qiong Wang. Marketing Letters Vol. 21, No. 3 (2010): 223-237."Are Trusted Brands Important?"
Chatterjee, Sharmila C. and Arjun Chaudhuri. Marketing Management Journal Vol. 15, No. 1 (2005): 1-16."Concentrated vs. Balanced Sourcing: An Examination of Retailer Purchasing Decisions in Closed Markets."
Chatterjee, Sharmila C., Saara Hyvonen and Erin Anderson. Journal of Retailing Vol. 71, No. 1 (1995): 23-46."MARKDEF: A Methodology for Understanding Competitive Spaces Based on Consumer Perceptions."
Chatterjee, Sharmila C. and D. Sudharshan. Behaviormetrika Vol. 21, No. 2 (1994): 97-119.
"How do you Grade Participation?"
Chatterjee, Sharmila C. The Faculty Lounge Newsletter, May 9, 2023."Tech Innovations can help Fight COVID—If We do our Part."
Latinovic, Zoran and Sharmila C. Chatterjee. Psychology Today, March 4, 2021."3 Reasons why the Workplace can’t Return to Normal after COVID-19."
Latinovic, Zoran and Sharmila C. Chatterjee. Fast Company, June 18, 2020."AI’s Communication Upsides."
Latinovic, Zoran and Sharmila C. Chatterjee. MIT Sloan Management Review, April 29, 2020."Human Needs: Shopping Outlook 2020."
Chatterjee, Sharmila C. Hear Me, Canvas8: Expert Outlook 2020, January 21, 2020."In the Age of Online Shopping, Don’t Count out Brick-and-Mortar Stores."
Chatterjee, Sharmila C. USA Today, November 29, 2019."How AI is Helping Companies Break Silos."
Latinovic, Zoran and Sharmila C. Chatterjee. MIT Sloan Management Review, September 24, 2019."Customer Centricity in the Digital Age."
Latinovic, Zoran and Sharmila C. Chatterjee. MIT Sloan Management Review, May 30, 2019."Artificial Intelligence Helps Salespeople Get Back to What They Do Best – Selling."
Latinovic, Zoran and Sharmila C. Chatterjee. The Hill, February 21, 2019."Holiday Shopping was Biggest in Years, but not Every Retailer Should Celebrate."
Chatterjee, Sharmila C. Boston Business Journal, January 10, 2019."Algo Retailing: The New Frontier to Unlocking Exponential Value."
Pal, Pratik and Sharmila C. Chatterjee. MIT Sloan Management Review, November 15, 2018."With Better Leadership, Sears Could’ve Been a Contender."
Chatterjee, Sharmila C. The Hill, October 29, 2018."Robots Can’t Replace this Crucial Business Skill: Humans are Critical to an AI Driven Sales Process."
Latinovic, Zoran and Sharmila C. Chatterjee. MarketWatch, October 2, 2018."Lyft’s Subscription Plan is a Rare Stumble as the Company Takes on Uber."
Chatterjee, Sharmila C. MarketWatch, July 6, 2018."Viewpoint: How can Department Stores Survive in the Digital Era?"
Chatterjee, Sharmila C. Boston Business Journal, March 15, 2018."Commentary: How Traditional Retailers Could Lure You Back This Holiday Season."
Chatterjee, Sharmila C. Fortune, December 15, 2017."What Blue Apron Needs to do to Survive the Threat of Amazon."
Chatterjee, Sharmila C. MarketWatch, August 10, 2017."Why it's not the End of America's Brick and Mortar Retail Stores."
Chatterjee, Sharmila C. The Hill, May 19, 2017."This PhD Says Communication is the Key."
Chatterjee, Sharmila C. In Aligned to Achieve, 149-151. Hoboken, NJ: John Wiley and Sons, 2016."Visa USA: Debit Card Services."
Chatterjee, Sharmila C. and Blodwen Tarter. In The IMC Handbook: Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly and Susan K. Jones, Sutton, England: Rancom Communications, 2009."Access Direct Telemarketing Inc."
Chatterjee, Sharmila C., William Millett and William Thompson. In Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly and Susan K. Jones, 131-142. Rancom Communications, 2005."ShopLink.Com Incorporated."
Chatterjee, Sharmila C. and Susan K. Jones. In Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly and Susan K. Jones, 347-361. Sutton, England: Rancom Communications, 2005."YesMail."
Chatterjee, Sharmila C. and Nina Diamond. In Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly and Susan K. Jones, 401-419. Sutton, England: Rancom Communications, 2005."Overcoming Sales Force Reluctance on Leads."
Chatterjee, Sharmila C. The Marketing Report, March 10, 1997."Salesperson Reaction to Management Lead Generation Programs: The Paradox Investigated."
Chatterjee, Sharmila C. The Wharton School, University of Pennsylvania, 1994."Salesperson Reaction to Manufacturer Lead Generation Programs: The Paradox Investigated."
Chatterjee, Sharmila C. 1991.