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Sharmila Chatterjee

Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in Action Learning as a faculty mentor for G-Lab, China/India Lab, and as an instructor for the Enterprise Management (EM) Lab.

Sharmila Chatterjee, Senior Lecturer in Marketing at MIT Sloan

Areas of Interest

  • Brand management
  • Business intelligence
  • Channel management
  • Competitive strategy
  • Customer Relationship Management (CRM)
  • Education
  • Marketing
  • Product development
  • Public relations
  • Retail and sales
  • Trust-based marketing

Media Highlights

Using New Tech to Break Down Silos (Video)

With analytics, AI, and machine learning, companies can change how they communicate, gain efficiencies, and break down silos between teams and among networked organizations.

Brick-and-mortar retailers should nix deep discounts to make most of jittery shopping season

By focusing on crafting the best possible customer experience, retailers can better build brand trust and make it more likely shoppers will choose to come back rather than shift their purchases online.

Why it's not the end of America's brick and mortar retail stores

The closing of stores is not necessarily a bad move for retailers if they can improve the quality of the remaining stores to capitalize on their inherent advantages.