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Rahul Bhui and Peiran Jiao. Working Paper. “Attention constraints and learning in categories.Preprint (minor revision at Management Science)

Rahul Bhui and Yang Xiang. Working Paper. "A rational account of the repulsion effect." Preprint


Rahul Bhui. 2022. “Order effects in choice are selectively modulated by cognitive load.” Proceedings of the 44th Annual Meeting of the Cognitive Science Society.

Feng Xia, Ardavan S. Nobandegani, Thomas R. Schultz, & Rahul Bhui. 2022. “A resource-rational process-level account of violation of stochastic dominance.” Proceedings of the 44th Annual Meeting of the Cognitive Science Society.


Rahul Bhui, Lucy Lai, and Samuel J. Gershman. 2021. “Resource-rational decision making.” Current Opinion in Behavioral Sciences, 41, Pp. 15–21. Publisher's Version


Rahul Bhui and Samuel J. Gershman. 2020. “Paradoxical effects of persuasive messages.” Decision, 7, 4, Pp. 239–258. Publisher's Version

Samuel J. Gershman and Rahul Bhui. 2020. “Rationally inattentive intertemporal choice.” Nature Communications, 11, 3365, Pp. 1-8. Publisher's Version


Rahul Bhui, Maciej Chudek, and Joseph Henrich. 2019. “Work time and market integration in the original affluent society.” Proceedings of the National Academy of Sciences, 116, 44, Pp. 22100-22105. Publisher's Version  |  PDF

Eric Schulz*, Rahul Bhui*, Bradley C. Love, Bastien Brier, Michael T. Todd, and Samuel J. Gershman. 2019. “Structured, uncertainty-driven exploration in real-world consumer choice.” Proceedings of the National Academy of Sciences, 116, 28, Pp. 13903-13908. Publisher's Version  |  PDF  |   Supporting Information

Rahul Bhui, Maciej Chudek, and Joseph Henrich. 2019. “How exploitation launched human cooperation.” Behavioral Ecology and Sociobiology, 73, 78. Publisher's Version

Rahul Bhui. 2019. “Testing optimal timing in value-linked decision making.” Computational Brain & Behavior, 2, 2, Pp. 85-94. Publisher's Version  |  Appendix

Hayley M. Dorfman, Rahul Bhui, Brent L. Hughes, and Samuel J. Gershman. 2019. “Causal inference about good and bad outcomes.” Psychological Science, 30, 4, Pp. 516-525. Publisher's Version

Rahul Bhui. 2019. “A statistical test for the optimality of deliberative time allocation.” Psychonomic Bulletin & Review, 26, 3, Pp. 855–867. Publisher's Version

Rahul Bhui. 2019. “Falling behind: Time and expectations-based reference dependence.” Decision, 6, 3, Pp. 287-303. Publisher's Version


Rahul Bhui. 2018. “Case-based decision neuroscience: Economic judgment by similarity.” In Goal-Directed Decision Making: Computations and Neural Circuits, edited by R.W. Morris, A.M. Bornstein, and A. Shenhav, Pp. 67-103. Publisher's Version

Rahul Bhui and Samuel J. Gershman. 2018. “Decision by sampling implements efficient coding of psychoeconomic functions.” Psychological Review, 125, 6, Pp. 985-1001. Publisher's Version


Christopher Flynn Martin, Rahul Bhui, Peter Bossaerts, Tetsuro Matsuzawa, and Colin Camerer. 6/5/2014. “Chimpanzee choice rates in competitive games match equilibrium game theory predictions.” Scientific Reports, 4, 5182. Publisher's Version  |  PDF

  • Rahul Bhui

    Class of 1958 Career Development Assistant Professor

    Assistant Professor, Marketing

    MIT Sloan School of Management

    100 Main Street

    Cambridge, MA 02142

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    Phone Number (617) 253-9250

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    (617) 715-4822
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