Preprints
Bhui, R. and Xiang, Y. "A rational account of the repulsion effect." (revision at Marketing Science) Preprint
Orchinik, R.*, Martel, C.*, Rand, D.G., and Bhui, R. "Uncommon errors: Adaptive intuitions in high-quality media environments increase susceptibility to misinformation." (revision at Management Science) Preprint
Orchinik, R., Bhui, R., and Rand, D.G. "Morality and misinformation." (Stage 1 Registered Report acceptance in principle at Nature Communications)
Orchinik, R., Bhui, R., and Rand, D.G. "Repetition does not increase belief in claims from distrusted politicians." Preprint
Levari, D.E., Martel, C., Orchinik, R., Bhui, R., Seli, P., Pennycook, G., and Rand, D.G. "Blatantly false news increases belief in news that is merely implausible." Preprint
2025 & in press
Lion Schulz, Yannick Streicher, Eric Schulz, Rahul Bhui, and Peter Dayan. in press. "Mechanisms of mistrust: A Bayesian account of misinformation learning." PLOS Computational Biology. Preprint
Cologna, V., Mede, N. G., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E., Mihelj, S., Oreskes, N., Schäfer, M. S., van der Linden, S., et al. 2025. "Trust in scientists and their role in society across 68 countries." Nature Human Behaviour. Publisher's Version
Mede, N. G.*, Cologna, V.*, Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E., Mihelj, S., Oreskes, N., Schäfer, M. S., van der Linden, S., et al. 2025. "Perceptions of science, science communication, and climate change attitudes in 68 countries: The TISP dataset." Scientific Data. Publisher's Version
2024
Lion Schulz and Rahul Bhui. 2024. "Political reinforcement learners." Trends in Cognitive Sciences. Publisher's Version | PDF
Roey Schurr*, Daniel Reznik*, Hanna Hillman, Rahul Bhui, and Samuel J. Gershman. 2024. "Dynamic computational phenotyping of human cognition." Nature Human Behaviour. Publisher's Version | PDF
Rachit Dubey, Mathew Hardy, Thomas L. Griffiths*, and Rahul Bhui*. 2024. "AI-generated visuals of car-free American cities help increase support for sustainable transport policies." Nature Sustainability. Publisher's Version | News & Views
Rahul Bhui and Rachit Dubey. 2024. "Why context should matter." Decision. Publisher's Version
Orchinik, R., Dubey, R., Gershman, S.J., Powell, D., and Bhui, R. 2024. "Learning from and about scientists: Consensus messaging shapes perceptions of climate change and climate scientists." PNAS Nexus. Preprint | Publisher's Version
Joshua P White, Rahul Bhui, Fiery Cushman, Josh Tenenbaum, and Sydney Levine. 2024. “Moral flexibility in applying queuing norms can be explained by contractualist principles and game-theoretic considerations.” Proceedings of the 46th Annual Meeting of the Cognitive Science Society. Publisher's Version
2023
Rahul Bhui and Peiran Jiao. 2023. “Attention constraints and learning in categories.” Management Science. Publisher's Version | PDF
- Winner of the 2024 Vernon L. Smith Excellence Award
Reed Orchinik, Rachit Dubey, Samuel J. Gershman, Derek Powell, and Rahul Bhui. 2023. “Learning about scientists from climate consensus messaging.” Proceedings of the 45th Annual Meeting of the Cognitive Science Society. Publisher's Version
Michael Hattersley, Reed Orchinik, Elliot Ludvig, and Rahul Bhui. 2023. “Preferences for descriptiveness and co-explanation in complex explanations.” Proceedings of the 45th Annual Meeting of the Cognitive Science Society. Publisher's Version
2022
Rahul Bhui. 2022. “Order effects in choice are selectively modulated by cognitive load.” Proceedings of the 44th Annual Meeting of the Cognitive Science Society. Publisher's Version
Feng Xia, Ardavan S. Nobandegani, Thomas R. Schultz, and Rahul Bhui. 2022. “A resource-rational process-level account of violation of stochastic dominance.” Proceedings of the 44th Annual Meeting of the Cognitive Science Society. Publisher's Version
2021
Rahul Bhui, Lucy Lai, and Samuel J. Gershman. 2021. “Resource-rational decision making.” Current Opinion in Behavioral Sciences, 41, Pp. 15–21. Publisher's Version
2020
Rahul Bhui and Samuel J. Gershman. 2020. “Paradoxical effects of persuasive messages.” Decision, 7, 4, Pp. 239–258. Publisher's Version
Samuel J. Gershman and Rahul Bhui. 2020. “Rationally inattentive intertemporal choice.” Nature Communications, 11, 3365, Pp. 1-8. Publisher's Version
2019
Rahul Bhui, Maciej Chudek, and Joseph Henrich. 2019. “Work time and market integration in the original affluent society.” Proceedings of the National Academy of Sciences, 116, 44, Pp. 22100-22105. Publisher's Version | PDF
Eric Schulz*, Rahul Bhui*, Bradley C. Love, Bastien Brier, Michael T. Todd, and Samuel J. Gershman. 2019. “Structured, uncertainty-driven exploration in real-world consumer choice.” Proceedings of the National Academy of Sciences, 116, 28, Pp. 13903-13908. Publisher's Version | PDF | Supporting Information
Rahul Bhui, Maciej Chudek, and Joseph Henrich. 2019. “How exploitation launched human cooperation.” Behavioral Ecology and Sociobiology, 73, 78. Publisher's Version
Rahul Bhui. 2019. “Testing optimal timing in value-linked decision making.” Computational Brain & Behavior, 2, 2, Pp. 85-94. Publisher's Version | Appendix
Hayley M. Dorfman, Rahul Bhui, Brent L. Hughes, and Samuel J. Gershman. 2019. “Causal inference about good and bad outcomes.” Psychological Science, 30, 4, Pp. 516-525. Publisher's Version
Rahul Bhui. 2019. “A statistical test for the optimality of deliberative time allocation.” Psychonomic Bulletin & Review, 26, 3, Pp. 855–867. Publisher's Version
Rahul Bhui. 2019. “Falling behind: Time and expectations-based reference dependence.” Decision, 6, 3, Pp. 287-303. Publisher's Version
2018
Rahul Bhui. 2018. “Case-based decision neuroscience: Economic judgment by similarity.” In Goal-Directed Decision Making: Computations and Neural Circuits, edited by R.W. Morris, A.M. Bornstein, and A. Shenhav, Pp. 67-103. Publisher's Version
Rahul Bhui and Samuel J. Gershman. 2018. “Decision by sampling implements efficient coding of psychoeconomic functions.” Psychological Review, 125, 6, Pp. 985-1001. Publisher's Version
2014
Christopher Flynn Martin, Rahul Bhui, Peter Bossaerts, Tetsuro Matsuzawa, and Colin Camerer. 6/5/2014. “Chimpanzee choice rates in competitive games match equilibrium game theory predictions.” Scientific Reports, 4, 5182. Publisher's Version | PDF