Publications

"Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice."
Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. Production and Operations Management Vol. 34, No. 3 (2025): 457-474.
"Speedy Activists: How Firm Response Time to Sociopolitical Events Influences Consumer Behavior."
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. Journal of Consumer Psychology Vol. 33, No. 4 (2024): 632-644.
"A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit."
Patel, Mitesh S., Katherine L. Milkman ... Jimin Nam et al. American Journal of Health Promotion Vol. 37, No. 3 (2022): 324-332.
"A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment."
Milkman, Katherine L., Mitesh S. Patel ... Jimin Nam et al. Vol. 118, No. 20 (2021): e210116511.

"Research: Speed Matters When Companies Respond to Social Issues."
Wood Brooks, Alison, Jimin Nam, Maya Balakrishnan and Julian De Freitas. Harvard Business Review, July 1, 2024.

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