Skip to main content


Product Design and Development

McGraw Hill Education, New York, 1st edition 1995, 2nd edition 2000, 3rd edition 2004, 4th edition 2008, 5th edition 2012, 6th edition 2016, 7th edition 2020.

Also in Spanish, Chinese, Korean, Italian, Indonesian, and Russian
Karl T. Ulrich, Steven D. Eppinger, and Maria C. Yang

Product Design and Development is designed for university-level courses on product development in a range of disciplines as well as the growing number of interdisciplinary, project-based, design courses.  The textbook presents a balanced approach based on product development methods illustrated by a range of industrial project examples.  Since its introduction, it has become the most widely used textbook on the topic around the world, now used by hundreds of universities.


  1. Introduction
  2. Product Development Process and Organization
  3. Opportunity Identification
  4. Product Planning
  5. Identifying Customer Needs
  6. Product Specifications
  7. Concept Generation
  8. Concept Selection
  9. Concept Testing
  10. Product Architecture
  11. Industrial Design
  12. Design for Environment
  13. Design for Manufacturing and Supply Chain ​
  14. Prototyping
  15. Robust Design
  16. ​​Patents and Intellectual Property
  17. ​Service Design
  18. ​Product Development Economics
  19. ​Project Management

This website provides more information about the text, offering students and instructors with product development resources related to the book.


Design Structure Matrix Methods and Applications

MIT Press, Cambridge, Massachusetts, 2016.

Also in Japanese
Steven D. Eppinger, Tyson R. Browning

Design structure matrix (DSM) is a straightforward and flexible modeling technique that can be used for designing, developing, and managing complex systems. DSM offers network modeling tools that represent the elements of a system and their interactions, thereby highlighting the system’s architecture (or designed structure). Its advantages include compact format, visual nature, intuitive representation, powerful analytical capacity, and flexibility. Used primarily so far in the area of engineering management, DSM is increasingly being applied to complex issues in health care management, financial systems, public policy, natural sciences, and social systems. This book offers a clear and concise explanation of DSM methods for practitioners and researchers.

The book’s four sections correspond to the four primary types of DSM models, offering tools for representing product architectures, organization architectures, process architectures, and multidomain architectures (which combine different types of DSM models to represent multiple domains simultaneously). In each section, a chapter introducing the technique is followed by a chapter of examples showing a variety of applications of that DSM type. The forty-four applications represent a wide range of industries (including automotive, aerospace, electronics, building, and pharmaceutical), countries (among them Australia, Germany, Japan, Turkey, and the United States), and problems addressed (modularity, outsourcing, system integration, knowledge management, and others).

This website supports the DSM method text, providing a DSM tutorial, publications, links to software, conferences, and training programs.

This book is available from the MIT Press.

  • Steven Eppinger

    General Motors Leaders for Global Operations Professor of Management

    Professor of Management Science and Innovation

    MIT Sloan School of Management

    100 Main St

    Cambridge, MA 02142

    Office Number E62-468
    Phone Number (617) 253-0468

    Support Staff

    Natalie Jean

    (617) 253-2650
  • Connect with Steve