Areas of Interest
- Brand management
- Business intelligence
- Channel management
- Competitive strategy
- Customer Relationship Management (CRM)
- Product development
- Public relations
- Retail and sales
- Trust-based marketing
Why it's not the end of America's brick and mortar retail stores
The closing of stores is not necessarily a bad move for retailers if they can improve the quality of the remaining stores to capitalize on their inherent advantages.
Brick-and-mortar retailers should nix deep discounts to make most of jittery shopping season
By focusing on crafting the best possible customer experience, retailers can better build brand trust and make it more likely shoppers will choose to come back rather than shift their purchases online.