{"id":16,"date":"2017-07-23T23:22:41","date_gmt":"2017-07-23T23:22:41","guid":{"rendered":"http:\/\/mitmgmtfaculty.mit.edu\/yanchong\/research-publications\/"},"modified":"2021-07-16T18:48:32","modified_gmt":"2021-07-16T18:48:32","slug":"research","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/yanchong\/research\/","title":{"rendered":"Research"},"content":{"rendered":"<div id=\"pl-16\"  class=\"panel-layout\" ><div id=\"pg-16-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-16-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-16-0-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child\" data-index=\"0\" ><div class=\"textwidget\"><ul>Karen Zheng's research studies fundamental and emerging operations management (OM) problems with a behavior-centric, data-driven, field-based approach. This approach brings a strong focus on the behavioral, process, and supply chain design aspects that are key to enabling empirically-grounded and practically-implementable solutions. Her research addresses four general topics: (I) the design and impact of online platforms to enable efficient physical supply chains in resource constrained environments, (II) the role of information transparency in driving positive behaviors, especially for environmental and social responsibility, (III) the impact of a supply chain\u2019s structural properties on the behaviors of various stakeholders, and (IV) the impact of consumer behaviors on retail operations. In addressing these questions, her research spans various application domains including food and agricultural supply chains, environmentally and socially responsible operations, supply chain information sharing, and pricing and revenue management.<\/ul>\n<ul>Zheng collaborates with both public and private partners on the ground to ensure that her research leads to positive impacts to society and practice. For example, through a collaboration with the state government of Karnataka, India, her research team have designed and implemented a new two-stage auction on its state-wide online agricultural platform for a major market of lentils. The implementation has led to significant profit gains for over 10,000 farmers traded in the market during the treatment period. In another project, her team is working with an agri-tech company to design data-driven market intelligence tools to benefit over 26,000 fresh produce farmers in Bihar, India. Recently, she has started collaboration with Fair Trade USA to utilize information transparency to promote the adoption of fair-trade products on both the consumer and the producer sides.<\/ul>\n<h4><strong>Research Interests<\/strong><\/h4>\n<ul>\n<li>Smallholder supply chains in developing countries<\/li>\n<li>Supply chain transparency and information sharing<\/li>\n<li>Environmentally and socially responsible operations<\/li>\n<li>Behavioral operations research<\/li>\n<\/ul>\n<p><a href=\"https:\/\/scholar.google.com\/citations?user=I9rWEkMAAAAJ&amp;hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline\">Visit Karen's Google Scholar page<\/span><\/a><\/p>\n<\/div><\/div><div id=\"panel-16-0-0-1\" class=\"so-panel widget widget_mit_faculty_research_publications\" data-index=\"1\" >\t\t\t<ul class=\"nav nav-tabs nav-tabs--publications\">\n\t\t\t\t<li class=\"publication-type-select\">\n\t\t\t\t\t<span class=\"nav-tab--selected\">Articles<\/span>\n\t\t\t\t\t<i class='fa fa-angle-down'><\/i>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab active\">\n\t\t\t\t\t\t<a href=\"#articles\" class=\"active\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Articles<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab\">\n\t\t\t\t\t\t<a href=\"#working-papers\" class=\"\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Working Papers<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab\">\n\t\t\t\t\t\t<a href=\"#other-types-of-publications\" class=\"\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Other Types of Publications<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<div class=\"tab-content\">\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane active\" id=\"articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/msom.2022.0437\">\"Improving Farmers\u2019 Income on Online Agri-Platforms: Evidence from the Field.\"<\/a> Levi, Retsef, Manoj Rajan, Somya Singhvi, and Y. Karen Zheng. <i>Manufacturing & Service Operations Management<\/i> Vol. 27, No. 6 (2025).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1093\/pnasnexus\/pgad028\">\"The Chinese Communist Party and Regulatory Transparency in China\u2019s Food Industry.\"<\/a> Qihua Gao, Yasheng Huang, Yuze Sui, and Y. Karen Zheng. <i>PNAS Nexus<\/i> Vol. 2, No. 3 (2023): pgad028.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1561\/0200000107\">\"Supply Chain Transparency and Sustainability.\"<\/a> Tim Kraft, Junhao Vincent Yu, and Y. Karen Zheng. <i>Foundations and Trends in Technology, Information and Operations Management<\/i> Vol. 17, No. 2 (2023): 82-154.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/poms.13808\">\"Consumer Trust in Social Responsibility Communications: The Role of Supply Chain Visibility.\"<\/a> Kraft, Tim, Le\u00f3n Vald\u00e9s, and Y. Karen Zheng. <i>Production and Operations Management<\/i> Vol. 31, No. 11 (2022): 4113-4130..\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/msom.2021.1010\">\"Artificial Shortage in Agricultural Supply Chains.\"<\/a> Levi, Retsef, Somya Singhvi, and Y. Karen Zheng. <i>Manufacturing and Service Operations Management<\/i> Vol. 24, No. 2 (2022): 746-765. <a target=\"_blank\" href=\"https:\/\/pubsonline.informs.org\/doi\/suppl\/10.1287\/msom.2021.1010\/suppl_file\/msom.2021.1010.sm1.pdf\">Supplemental Material<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/poms.13317\">\"A Tale of Two Food Chains: The Duality of Practices on Well-being.\"<\/a> Roth, Aleda and Y. Karen Zheng. <i>Production and Operations Management<\/i> Vol. 30, No. 3 (2021): 783-801.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.2019.3499\">\"Network Trust and Trust Behaviors among Executives in Supply Chain Interactions.\"<\/a> Choi, Emily, \u00d6zalp \u00d6zer, and Y. Karen Zheng. <i>Management Science<\/i> Vol. 66, No. 12 (2020): 5823-5849. <a target=\"_blank\" href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3256571\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/msom.2019.0809\">\"Motivating Supplier Social Responsibility under Incomplete Visibility.\"<\/a> Kraft, Tim, Le\u00f3n Vald\u00e9s, and Y. Karen Zheng. <i>Manufacturing & Service Operations Management<\/i> Vol. 22, No. 6 (2020): 1268-1286. <a target=\"_blank\" href=\"http:\/\/doi.org\/10.2139\/ssrn.3028117\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1073\/pnas.1906854117\">\"The Impact of Unifying Agricultural Wholesale Markets on Prices and Farmers\u2019 Profitability.\"<\/a> Levi, Retsef, Manoj Rajan, Somya Singhvi, and Y. Karen Zheng. <i>Proceedings of the National Academy of Sciences<\/i> Vol. 117, No. 6 (2020): 2366-2371.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/msom.2019.0828\">\"Behavioral Operations: Past, Present, and Future.\"<\/a> Donohue, Karen Lisa, \u00d6zalp \u00d6zer, and Y. Karen Zheng. <i>Manufacturing and Service Operations Management 20th Anniversary Special Issue<\/i> Vol. 22, No. 1 (2020): 191-202.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.2018.3215\">\"Economically Motivated Adulteration in Farming Supply Chains.\"<\/a> Levi, Retsef, Somya Singhvi, and Y. Karen Zheng. <i>Management Science<\/i> Vol. 66, No. 1 (2020): 209-226.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/msom.2017.0685\">\"Supply Chain Visibility and Social Responsibility: Investigating Consumers' Behaviors and Motives.\"<\/a> Kraft, Tim, Le\u00f3n Vald\u00e9s, and Y. Karen Zheng. <i>Manufacturing & Service Operations Management<\/i> Vol. 20, No. 4 (2018): 617-636. <a target=\"_blank\" href=\"https:\/\/dx.doi.org\/10.2139\/ssrn.2518627\">Download Paper<\/a>. <a target=\"_blank\" href=\"https:\/\/pubsonline.informs.org\/doi\/suppl\/10.1287\/msom.2017.0685\/suppl_file\/msom.2017.0685-sm.pdf\">Supplemental Material<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.2014.2147\">\"Markdown or Everyday Low Price? The Role of Behavioral Motives.\"<\/a> \u00d6zer, \u00d6., Y. Zheng. <i>Management Science<\/i> Vol. 62, No. 2 (2016): 326-346.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.2014.1905\">\"Trust, Trustworthiness, and Information Sharing in Supply Chains Bridging China and the United States.\"<\/a> \u00d6zer, \u00d6zalp, Yanchong Zheng, and Yufei Ren. <i>Management Science<\/i> Vol. 60, No. 10 (2014): 2435-2460. <a target=\"_blank\" href=\"https:\/\/dx.doi.org\/10.2139\/ssrn.1961774\">Download Paper<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4198\">Appendix-Data<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4199\">Appendix- Description<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4200\">Appendix- Survey<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/msom.2013.0440\">\"The NGO's Dilemma: How to Influence Firms to Remove a Potentially Hazardous Substance.\"<\/a> Kraft, Tim, Yanchong Zheng, and Feryal Erhun. <i>Manufacturing & Service Operations Management<\/i> Vol. 15, No. 4 (2013): 649-669. <a target=\"_blank\" href=\"https:\/\/ssrn.com\/abstract=2255729\">Download Paper<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4201\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.1110.1334\">\"Trust in Forecast Information Sharing.\"<\/a> \u00d6zer, \u00d6., Y. Zheng, K. Chen. <i>Management Science<\/i> Vol. 57, No. 6 (2011): 1111-1137. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4202\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/j.1745-493X.2010.03187.x\">\"A Process Analysis of Global Trade Management: An Inductive Approach.\"<\/a> Hausman, W., H. Lee, G. Napier, A. Thompson, Y. Zheng. <i>Journal of Supply Chain Management<\/i> Vol. 46, No. 2 (2010): 5-29.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane \" id=\"working-papers\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.2139\/ssrn.5384620\">\"Incentivizing Smallholder Farmer Sustainability under Behavioral Regularities.\"<\/a> Shi Yuan, Iskandar Zulkarnaen Siregar, and Y. Karen Zheng, MIT Sloan Working Paper 7335-25. Cambridge, MA: MIT Sloan School of Management, August 2025.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/ssrn.com\/abstract=4135868\">\"Improving Cash-constrained Smallholder Farmers\u2019 Revenue: The Role of Government Loan Policies.\"<\/a> Park, Jimin, Somya Singhvi, and Y. Karen Zheng, MIT Sloan Working Paper 7043-22. Cambridge, MA: MIT Sloan School of Management, May 2025.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.2139\/ssrn.4963536\">\"How to Improve Citizen Engagement on Public Service Platforms? The Impact of Government Responsiveness.\"<\/a> Qihua Gao, Yasheng Huang, El Ghali Zerhouni, and Y. Karen Zheng, MIT Sloan Working Paper 7044-23. Cambridge, MA: MIT Sloan School of Management, September 2024.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.2139\/ssrn.3486623 \">\"Improving Farmers\u2019 Income on Online Agri-platforms: Evidence from the Field.\"<\/a> Levi, Retsef, Manoj Rajan, Somya Singhvi, and Y. Karen Zheng, MIT Sloan Working Paper 5863-19. Cambridge, MA: MIT Sloan School of Management, September 2022.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.2139\/ssrn.3634129\">\"\u200bMarkdown Pricing with Quality Perception.\"<\/a> Hariss, Rim, Georgia Perakis, Wichinpong (Park) Sinchaisri, and Y. Karen Zheng, MIT Sloan Working Paper 5390-18. Cambridge, MA: MIT Sloan School of Management, September 2020.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.2139\/ssrn.3658748\">\"Problems in Chinese Food Safety Regulations: Evidence from China Judgements Online Data.\"<\/a> Gao, Qihua, Yasheng Huang, Qiao Liang, Yuze Sui, and Y. Karen Zheng, MIT Sloan Working Paper 6481-20. Cambridge, MA: MIT Sloan School of Management, August 2020.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.2139\/ssrn.3324306\">\"Relative Performance Transparency: Effects on Sustainable Choices.\"<\/a> Buell, Ryan, Shwetha Mariadassou, and Y. Karen Zheng, MIT Sloan Working Paper 5590-17. Cambridge, MA: MIT Sloan School of Management, January 2019.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t\"Risk Drivers for Economically Motivated Food Adulteration in China's Farming Supply Chains.\" Huang, Yasheng, Retsef Levi, Stacy Springs, Shujing Wang, and Y. Karen Zheng, Working Paper. 2018.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane \" id=\"other-types-of-publications\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/sloanreview.mit.edu\/article\/how-supply-chain-transparency-boosts-business-value\/\">\"How Supply Chain Transparency Boosts Business Value.\"<\/a> Kraft, Tim, and Y. Karen Zheng. MIT Sloan Management Review, September 2021.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1007\/978-3-030-51957-5_11\">\"Supply Chain Transparency at Goodio Chocolate.\"<\/a> H\u00e4m\u00e4l\u00e4inen, Marko, Tim Kraft, Doug Thomas, and Y. Karen Zheng. In <i>Responsible Business Operations<\/i>, edited by Jayashankar Swaminathan and Vinayak Deshpande, 225-241. Cham, Switzerland: Springer Nature Switzerland AG, 2020.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.wiley.com\/en-us\/The+Handbook+of+Behavioral+Operations-p-9781119138303\">\"Chapter 14: Trust and Trustworthiness.\"<\/a> \u00d6zer, \u00d6zalp and Y. Karen Zheng. In <i>The Handbook of Behavioral Operations<\/i>, edited by Elena Katok, Karen Donohue, and Stephen Leider, 489-523. Hoboken, NJ: Wiley, 2018. <a target=\"_blank\" href=\"http:\/\/dx.doi.org\/10.2139\/ssrn.3046303 \">Download Chapter<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1007\/978-3-319-32441-8_14\">\"Chapter 14: Establishing Trust and Trustworthiness in Supply Chain Information Sharing.\"<\/a> \u00d6zer, \u00d6., Y. Zheng. In <i>Handbook of Information Exchange in Supply Chain Management<\/i>, edited by Albert Y. Ha and Christopher S. Tang, 287-312. Switzerland: Springer International Publishing, 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1007\/978-3-319-30094-8_3\">\"Chapter 3: Assessing Consumers' Valuations of Socially Responsible Products with Controlled Experiments.\"<\/a> Zheng, Yanchong, Tim Kraft, and Le\u00f3n Vald\u00e9s. In <i>Environmentally Responsible Supply Chains<\/i>, edited by Atalay Atasu, 29-50. Switzerland: Springer International Publishing, 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1093\/oxfordhb\/9780199543175.013.0020\">\"Chapter 20: Behavioral Issues in Pricing Management.\"<\/a> \u00d6zer, \u00d6., Y. Zheng. In <i>The Oxford Handbook of Pricing Management<\/i>, edited by \u00d6zalp \u00d6zer and Robert Phillips, 415-459. Oxford, UK: Oxford University Press, 2012.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t<\/div><!-- @end .tab-content -->\n\n\t\t<\/div><div id=\"panel-16-0-0-2\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg\" data-index=\"2\" ><h2 class=\"widget-title\">Work In Progress<\/h2><div class=\"textwidget\"><ul>\n \t<li>\u201cWhere Should I Sell? Data-driven Market Intelligence for Fresh Produce Farmers,\u201d with R. Levi, S. Singhvi.<\/li>\n \t<li>\u201cInfluence Maximization in Rural Networks,\u201d with R. Levi, X. Liu, S. Singhvi.<\/li>\n \t<li>\u201cIncentives for Quality Investment by Smallholder Farmers,\u201d with Y. Yang.<\/li>\n \t<li>\u201cEvolution of Trust in Strategic Information Sharing,\u201d sole author.<\/li>\n \t<li>\u201cPromotion in the Presence of a Rewards Program,\u201d with R. Hariss, G. Perakis.<\/li>\n \t<li>\u201cProcess-driven Discussions in Collective Decision Making for Operational Risk Management,\u201d with R. Levi, S. Wang.<\/li>\n<\/ul><\/div><\/div><div id=\"panel-16-0-0-3\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-last-child\" data-index=\"3\" ><h2 class=\"widget-title\">Media<\/h2><div class=\"textwidget\"><ul>\n \t<li><a href=\"https:\/\/nextbillion.net\/alleviate-poverty-smallholder-farmers-india\/\">Optimizing Online Auctions: How Technology Can Help to Alleviate Poverty among Smallholder Farmers, One Bid at a Time.<\/a>, 2020.<\/li>\n \t<li><a href=\"https:\/\/www.syngentafoundation.org\/news\/news\/fresh-look-food-safety\" target=\"_blank\" rel=\"noopener\">A fresh look at food safety<\/a>, 2018.<\/li>\n \t<li><a href=\"https:\/\/www.youtube.com\/watch?v=dhCmlbmk1Nk\" target=\"_blank\" rel=\"noopener\">Data-driven research for agricultural markets in India<\/a>, 2018.<\/li>\n \t<li><a href=\"http:\/\/mitsloan.mit.edu\/newsroom\/2014-karen-zheng.php\" target=\"_blank\" rel=\"noopener noreferrer\">Trust me: how cultural behaviors impact supply chain efficiency<\/a>, 2014.<\/li>\n \t<li><a title=\"The price of regret - MIT News\" href=\"http:\/\/news.mit.edu\/2016\/price-regret-shoppers-emotions-0523\" target=\"_blank\" rel=\"noopener noreferrer\">The price of regret<\/a>, 2016.<\/li>\n \t<li><a href=\"http:\/\/www.cnbc.com\/2016\/06\/07\/retailers-use-emotion-to-boost-sales.html\" target=\"_blank\" rel=\"noopener noreferrer\">How retailers use emotion to make you spend more<\/a>, 2016.<\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Karen Zheng&#8217;s research studies fundamental and emerging operations management (OM) problems with a behavior-centric, data-driven, field-based approach. This approach brings a strong focus on the behavioral, process, and supply chain design aspects that are key to enabling empirically-grounded and practically-implementable solutions. Her research addresses four general topics: (I) the design and impact of online platforms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIT Sloan Faculty: Y. Karen Zheng | Research and Publications<\/title>\n<meta name=\"description\" content=\"Yanchong Karen Zheng is currently the George M. 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