{"id":8,"date":"2017-07-23T12:50:34","date_gmt":"2017-07-23T12:50:34","guid":{"rendered":"http:\/\/mitmgmtfaculty.mit.edu\/schatterjee\/homepage\/"},"modified":"2020-04-24T16:18:46","modified_gmt":"2020-04-24T16:18:46","slug":"homepage","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/schatterjee\/","title":{"rendered":"Homepage"},"content":{"rendered":"<div id=\"pl-8\"  class=\"panel-layout\" ><div id=\"pg-8-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8-0-0-0\" class=\"so-panel widget widget_mit-pf-jumbotron widget_mit_pf_jumbotron panel-first-child\" data-index=\"0\" ><div class=\"jumbotron-contained\" data-set=\"jumbotron\"><div class=\"hidden jumbotron\">    <div class=\"jumbotron--header\" style=\"background-image:url(https:\/\/mitmgmtfaculty.mit.edu\/schatterjee\/wp-content\/themes\/mitfaculty2021\/assets\/images\/jumbotron_bg_blue.jpg);\">        <div class=\"container\"><div class=\"row\">            <div class=\"col-12 col-md-8\">                <div class=\"jumbotron--content\">                <h1>Sharmila Chatterjee<\/h1>                <\/div><!-- .jumbotron--content -->            <\/div><!-- .col -->            <div class=\"col-12 jumbotron--facultyimage\">            <div class=\"faculty-image\">                <img decoding=\"async\" class=\"img-responsive img-portfolio img-hover\" src=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/images\/?ID=41346\" alt=\"Sharmila Chatterjee, Senior Lecturer in Marketing at MIT Sloan\">            <\/div><!-- .faculty-image -->        <\/div><\/div><!-- .container -->    <\/div><!-- jumbotron--header --><\/div><!-- .row -->    <div class=\"header-bio\" data-set=\"header-bio\">        <div class=\"bio\">    <div class=\"jumbotron--bio\">            <div class=\"teasertext\"><p>Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in Action Learning as a faculty mentor for G-Lab, China\/India Lab, and as an instructor for the Enterprise Management (EM) Lab.<\/p>\n<\/div>    <\/div><!-- jumbotron--bio --><\/div><\/div><\/div><div class=\"d-none jumbotron bg-cover\" style=\"background-image:url(https:\/\/mitmgmtfaculty.mit.edu\/schatterjee\/wp-content\/themes\/mitfaculty2021\/assets\/images\/jumbotron_bg_blue.jpg);\">\t<div class=\"container\">\t\t<div class=\"col-lg-8 col-md-8 col-sm-8 col-xs-12 no-padding-left\">\t\t<h1>Sharmila Chatterjee<\/h1>\t\t\t<div class=\"teasertext\"><p>Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in Action Learning as a faculty mentor for G-Lab, China\/India Lab, and as an instructor for the Enterprise Management (EM) Lab.<\/p>\n<\/div>\t<div class=\"cv-link\">\t\t<a href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?doc=1&DocumentID=12584\" class=\"btn btn-default btn-icon\" target=\"_blank\"><span class=\"fa fa-download fa-1\"><\/span>Download CV<i class=\"far fa-file-alt\"><\/i><\/a>\t<\/div><!-- .cv-link -->\t\t<\/div><!-- .col-lg-8 -->\t\t<div class=\"col-lg-4 col-md-4 col-sm-4 col-xs-12 no-padding-left\">\t\t\t<div class=\"faculty-image\">\t\t\t\t<a href=\"\"  target=\"_blank\"  ><img decoding=\"async\" class=\"img-responsive img-portfolio img-hover\" src=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/images\/?ID=41346\" alt=\"Sharmila Chatterjee, Senior Lecturer in Marketing at MIT Sloan\"><\/a>\t\t\t<\/div><!-- .faculty-image -->\t\t<\/div><!-- .col-lg-4 -->\t<\/div><!-- .container --><\/div><\/div><\/div><div id=\"panel-8-0-0-1\" class=\"so-panel widget widget_mit_faculty_featured_research\" data-index=\"1\" ><h3 class=\"widget-title\">Featured Research<\/h3>\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/j.jbusres.2024.114518\">\"Value co-creation: Balancing B2B Platform Value and Potential Reverse-value Effects.\"<\/a> Latinovic, Zoran and Sharmila C. Chatterjee. <i>Journal of Business Research<\/i> Vol. 175, (2024): 114518.\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/he.hbsp.harvard.edu\/2023-05-09-the-faculty-lounge.html\">\"How do you Grade Participation?\"<\/a> Chatterjee, Sharmila C. <i>The Faculty Lounge Newsletter<\/i>, May 9, 2023.\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t<a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/j.jbusres.2022.01.052\">\"Achieving the Promise of AI and ML in Delivering Economic and Relational Customer Value in B2B.\"<\/a> Latinovic, Zoran and Sharmila C. Chatterjee. <i>Journal of Business Research<\/i> Vol. 144, (2022): 966-974.\t\t\t\t<\/div>\n\t\t<\/div><div id=\"panel-8-0-0-2\" class=\"so-panel widget widget_mit_area_interest_widget\" data-index=\"2\" ><h2 class=\"widget-title\">Areas of Interest<\/h2><ul><li>Brand management<\/li><li>Business intelligence<\/li><li>Channel management<\/li><li>Competitive strategy<\/li><li>Customer Relationship Management (CRM)<\/li><li>Education<\/li><li>Marketing<\/li><li>Product development<\/li><li>Public relations<\/li><li>Retail and sales<\/li><li>Trust-based marketing<\/li><\/ul><\/div><div id=\"panel-8-0-0-3\" class=\"so-panel widget widget_mit_media_highlights_widget panel-last-child\" data-index=\"3\" ><h2 class=\"widget-title\">Media Highlights<\/h2><div class=\"row\">\n\t\t\n\t\t\n\t\t\n\t\t\t\t<div class=\"col-lg-4 col-md-4 col-sm-12 col-xs-12\"><div class=\"highlight\">\t<a href=\"https:\/\/sloanreview.mit.edu\/video\/using-new-tech-to-break-down-silos\/\" target=\"_blank\">\t<h4>Using New Tech to Break Down Silos (Video)<\/h4>\t<\/a>\t<p>With analytics, AI, and machine learning, companies can change how they communicate, gain efficiencies, and break down silos between teams and among networked organizations.<\/p><div class=\"social social-0\">\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t\t<a class=\"facebook customer share\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/sloanreview.mit.edu\/video\/using-new-tech-to-break-down-silos\/\" title=\"Share on Facebook\" aria-label=\"Share on Facebook Using New Tech to Break Down Silos (Video)\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x facebook\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fa fa-facebook fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t  <a class=\"twitter customer share\" href=\"http:\/\/twitter.com\/share?url=https:\/\/sloanreview.mit.edu\/video\/using-new-tech-to-break-down-silos\/&amp;text=Using+New+Tech+to+Break+Down+Silos+%28Video%29\" title=\"Share on Twitter\" aria-label=\"Share on Twitter Using New Tech to Break Down Silos (Video)\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x twitter\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t  <a class=\"linkedin customer share\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/sloanreview.mit.edu\/video\/using-new-tech-to-break-down-silos\/\" title=\"Share on LinkedIn\" aria-label=\"Share on Linkedin Using New Tech to Break Down Silos (Video)\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x linkedin\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fa fa-linkedin fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span><\/div><\/div><!-- .highlight --><\/div><!-- .col --><div class=\"col-lg-4 col-md-4 col-sm-12 col-xs-12\"><div class=\"highlight\">\t<a href=\"https:\/\/theconversation.com\/brick-and-mortar-retailers-should-nix-deep-discounts-to-make-most-of-jittery-shopping-season-69936\" target=\"_blank\">\t<h4>Brick-and-mortar retailers should nix deep discounts to make most of jittery shopping season<\/h4>\t<\/a>\t<p>By focusing on crafting the best possible customer experience, retailers can better build brand trust and make it more likely shoppers will choose to come back rather than shift their purchases online.<\/p><div class=\"social social-1\">\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t\t<a class=\"facebook customer share\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/theconversation.com\/brick-and-mortar-retailers-should-nix-deep-discounts-to-make-most-of-jittery-shopping-season-69936\" title=\"Share on Facebook\" aria-label=\"Share on Facebook Brick-and-mortar retailers should nix deep discounts to make most of jittery shopping season\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x facebook\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fa fa-facebook fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t  <a class=\"twitter customer share\" href=\"http:\/\/twitter.com\/share?url=https:\/\/theconversation.com\/brick-and-mortar-retailers-should-nix-deep-discounts-to-make-most-of-jittery-shopping-season-69936&amp;text=Brick-and-mortar+retailers+should+nix+deep+discounts+to+make+most+of+jittery+shopping+season\" title=\"Share on Twitter\" aria-label=\"Share on Twitter Brick-and-mortar retailers should nix deep discounts to make most of jittery shopping season\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x twitter\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t  <a class=\"linkedin customer share\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/theconversation.com\/brick-and-mortar-retailers-should-nix-deep-discounts-to-make-most-of-jittery-shopping-season-69936\" title=\"Share on LinkedIn\" aria-label=\"Share on Linkedin Brick-and-mortar retailers should nix deep discounts to make most of jittery shopping season\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x linkedin\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fa fa-linkedin fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span><\/div><\/div><!-- .highlight --><\/div><!-- .col --><div class=\"col-lg-4 col-md-4 col-sm-12 col-xs-12\"><div class=\"highlight\">\t<a href=\"http:\/\/thehill.com\/blogs\/pundits-blog\/economy-budget\/334320-why-its-not-the-end-for-americas-brick-and-mortar-retail\" target=\"_blank\">\t<h4>Why it's not the end of America's brick and mortar retail stores<\/h4>\t<\/a>\t<p>The closing of stores is not necessarily a bad move for retailers if they can improve the quality of the remaining stores to capitalize on their inherent advantages.<\/p><div class=\"social social-2\">\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t\t<a class=\"facebook customer share\" href=\"http:\/\/www.facebook.com\/sharer.php?u=http:\/\/thehill.com\/blogs\/pundits-blog\/economy-budget\/334320-why-its-not-the-end-for-americas-brick-and-mortar-retail\" title=\"Share on Facebook\" aria-label=\"Share on Facebook Why it's not the end of America's brick and mortar retail stores\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x facebook\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fa fa-facebook fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t  <a class=\"twitter customer share\" href=\"http:\/\/twitter.com\/share?url=http:\/\/thehill.com\/blogs\/pundits-blog\/economy-budget\/334320-why-its-not-the-end-for-americas-brick-and-mortar-retail&amp;text=Why+it%27s+not+the+end+of+America%27s+brick+and+mortar+retail+stores\" title=\"Share on Twitter\" aria-label=\"Share on Twitter Why it's not the end of America's brick and mortar retail stores\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x twitter\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"fa-stack fa-1x\">\n\t\t\t\t\t\t  <a class=\"linkedin customer share\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=http:\/\/thehill.com\/blogs\/pundits-blog\/economy-budget\/334320-why-its-not-the-end-for-americas-brick-and-mortar-retail\" title=\"Share on LinkedIn\" aria-label=\"Share on Linkedin Why it's not the end of America's brick and mortar retail stores\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-square fa-stack-2x linkedin\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fa fa-linkedin fa-stack-1x\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span><\/div><\/div><!-- .highlight --><\/div><!-- .col -->\t\t<\/div><!-- .row -->\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sharmila Chatterjee Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in Action Learning as a faculty mentor for G-Lab, China\/India Lab, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIT Sloan Faculty: Sharmila Chatterjee<\/title>\n<meta name=\"description\" content=\"Sharmila C. 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