{"id":8,"date":"2020-08-31T03:49:10","date_gmt":"2020-08-31T03:49:10","guid":{"rendered":"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/homepage\/"},"modified":"2025-08-22T15:37:25","modified_gmt":"2025-08-22T19:37:25","slug":"homepage","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/","title":{"rendered":"Homepage"},"content":{"rendered":"

Rahul Bhui<\/h1> <\/div> <\/div>
\"Rahul <\/div> <\/div><\/div> <\/div><\/div>
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Rahul Bhui<\/h1>\t\t\t
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\t\t<\/span>Download CV<\/i><\/a>\t<\/div>\t\t<\/div>\t\t
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\t\t\t\t\"Rahul<\/a>\t\t\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div><\/div>
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Biography<\/h2>\t

Rahul Bhui is the Sarofim Family Career Development Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society.<\/p>\n

His research combines cognitive science, computational neuroscience, and behavioral economics to reveal the deep unifying principles that capture both rationality and irrationality. His work has been published in peer-reviewed journals such as PNAS<\/em>, Management Science, Nature Human Behaviour<\/em>,\u00a0Psychological Review<\/em>, and Psychological Science<\/em>, and featured in media outlets such as USA Today<\/em>, the\u00a0LA Times<\/em>, and\u00a0Scientific American<\/em>. He has received the Early Career Award from the Society for Neuroeconomics and the Vernon L. Smith Excellence Award from the Society for Experimental Finance, and has been named a Rising Star by the Association for Psychological Science and one of the Best 40-Under-40 Business School Professors by Poets&Quants.<\/p>\n

Prior to joining the faculty at MIT, Rahul was\u00a0Mind Brain Behavior<\/em> Postdoctoral Fellow in the Departments of Psychology and Economics at Harvard University. He holds a BA (honours) in Economics from the University of British Columbia, as well as an MS in Behavioral and Social Neuroscience and PhD in Computation and Neural Systems from Caltech.<\/p>\n<\/div><\/div>

More About Rahul<\/h2>
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Publications on Google Scholar<\/h4>\t<\/a>\t

Rahul's publications on Google Scholar.<\/p>

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Meet MIT Sloan new faculty<\/h4>\t<\/a>\t

Decision-making is a fundamental part of management. Here are four new professors studying and teaching that skill.<\/p>

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Follow Rahul on Twitter<\/h4>\t<\/a>\t

Rahul's Twitter feed.<\/p>

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Rahul Bhui Rahul Bhui Download CV Biography Rahul Bhui is the Sarofim Family Career Development Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral economics to reveal the deep unifying principles that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"yoast_head":"\nHomepage - Rahul Bhui<\/title>\n<meta name=\"description\" content=\"Rahul Bhui is an Assistant Professor of Marketing at the MIT Sloan School of Management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homepage\" \/>\n<meta property=\"og:description\" content=\"Rahul Bhui is an Assistant Professor of Marketing at the MIT Sloan School of Management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/\" \/>\n<meta property=\"og:site_name\" content=\"Rahul Bhui\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T19:37:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/\",\"url\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/\",\"name\":\"Homepage - 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