{"id":214,"date":"2020-10-06T22:37:30","date_gmt":"2020-10-06T22:37:30","guid":{"rendered":"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/?page_id=214"},"modified":"2026-02-18T14:30:19","modified_gmt":"2026-02-18T19:30:19","slug":"the-lab","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/","title":{"rendered":"The Lab"},"content":{"rendered":"<div id=\"pl-214\"  class=\"panel-layout\" ><div id=\"pg-214-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-0-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"0\" ><h2 class=\"widget-title\">Principles of Rationality (PrioR) Lab<\/h2><div class=\"textwidget\"><p>Our goal is to understand the causes and consequences of rational and irrational judgment. To do this, we take a highly interdisciplinary approach that combines <i>cognitive science<\/i> and\u00a0<i>behavioral economics<\/i>. We investigate a wide range of decisions using a blend of computational cognitive modeling and behavioral experiments.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-1-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"1\" ><h2 class=\"widget-title\">Rahul Bhui<\/h2><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-577\" src=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132102\/bhui_web.png\" alt=\"Rahul Bhui\" width=\"200\" height=\"200\" srcset=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132102\/bhui_web.png 750w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132102\/bhui_web-300x300.png 300w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132102\/bhui_web-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<\/div><\/div><\/div><div id=\"pgc-214-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-214-1-1-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"2\" ><h2 class=\"widget-title\">Principal Investigator<\/h2><div class=\"textwidget\"><p>Rahul received his undergraduate degree in Economics from the University of British Columbia, followed by an MS in Behavioral and Social Neuroscience and PhD in Computation and Neural Systems from Caltech. He completed his postdoctoral training in the departments of Psychology and Economics at Harvard University before moving to MIT. He is currently Associate Professor of Marketing at the MIT Sloan School of Management. Outside of the lab, Rahul enjoys reading, taking walks, and smiling in pictures.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-2-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"3\" ><h2 class=\"widget-title\">Matthew Cashman<\/h2><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-763\" src=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2026\/02\/12140654\/Cashman_Matthew_220901_crop-277x300.jpg\" alt=\"\" width=\"191\" height=\"207\" srcset=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2026\/02\/12140654\/Cashman_Matthew_220901_crop-277x300.jpg 277w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2026\/02\/12140654\/Cashman_Matthew_220901_crop-946x1024.jpg 946w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2026\/02\/12140654\/Cashman_Matthew_220901_crop-768x831.jpg 768w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2026\/02\/12140654\/Cashman_Matthew_220901_crop-1419x1536.jpg 1419w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2026\/02\/12140654\/Cashman_Matthew_220901_crop-1892x2048.jpg 1892w\" sizes=\"auto, (max-width: 191px) 100vw, 191px\" \/><\/p>\n<\/div><\/div><\/div><div id=\"pgc-214-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-214-2-1-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"4\" ><h2 class=\"widget-title\">Postdoctoral Research Associate<\/h2><div class=\"textwidget\"><p>Matt completed his Ph.D. with <a href=\"https:\/\/nelmit.wordpress.com\/drazen-prelec\/\">Drazen Prelec<\/a>\u00a0at MIT, and spent two years as a Houlden Fellow at Warwick Business School's <a href=\"https:\/\/warwick.ac.uk\/fac\/soc\/wbs\/subjects\/bsci\/\">Behavioural Science Group<\/a>. He\u00a0<span aria-hidden=\"true\">studies how information environments affect human behavior and decision-making using formal models and empirical tools. In addition to science, Matt enjoys bike trips, backcountry skiing, and making furniture. <a href=\"https:\/\/cashman.science\">https:\/\/cashman.science<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-3-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"5\" ><h2 class=\"widget-title\">Reed Orchinik<\/h2><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-581\" src=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132113\/orchinik_web.png\" alt=\"Reed Orchinik\" width=\"200\" height=\"200\" srcset=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132113\/orchinik_web.png 750w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132113\/orchinik_web-300x300.png 300w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132113\/orchinik_web-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<\/div><\/div><\/div><div id=\"pgc-214-3-1\"  class=\"panel-grid-cell\" ><div id=\"panel-214-3-1-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"6\" ><h2 class=\"widget-title\">PhD Student<\/h2><div class=\"textwidget\"><p>Reed is a PhD student in management science at MIT Sloan. His interests center broadly on the motivations for and barriers to prosocial and cooperative behavior, especially in addressing climate change.\u00a0Before starting at MIT, Reed completed a BA in economics and political science at Swarthmore College and worked for two years as a research analyst at the Federal Reserve Bank of New York. Outside of the lab, he enjoys playing volleyball and guitar, spending time in nature, and reading.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-4-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"7\" ><h2 class=\"widget-title\">Josh White<\/h2><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-623\" src=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2023\/09\/21165702\/josh_web.png\" alt=\"Josh White\" width=\"212\" height=\"212\" srcset=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2023\/09\/21165702\/josh_web.png 750w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2023\/09\/21165702\/josh_web-300x300.png 300w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2023\/09\/21165702\/josh_web-150x150.png 150w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/p>\n<\/div><\/div><\/div><div id=\"pgc-214-4-1\"  class=\"panel-grid-cell\" ><div id=\"panel-214-4-1-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"8\" ><h2 class=\"widget-title\">PhD Student<\/h2><div class=\"textwidget\"><p>Josh is a PhD student in Management Science at MIT Sloan. His academic interests center on understanding the social world from a computational and interdisciplinary perspective, with a particular focus on laws, morality, cooperation and pro-social behavior. He earned a Bachelor of Laws and a Bachelor of Commerce (Finance) from the University of Queensland, a Master of Laws from Washington University in St. Louis, and a Graduate Diploma and Advanced Graduate Diploma, both in Psychology, from the University of Melbourne. He has previously worked as a lawyer in Australia, practicing in insolvency litigation, and a data scientist for Cogstate, a company which specializes in the development and administration of computerized cognitive tests. Outside of work, Josh likes travel, exercise, and watching sport, particularly Australian Rules Football.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-5\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-5-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"9\" ><h2 class=\"widget-title\">Roma Yinuo Wang<\/h2><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-625\" src=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2023\/09\/22120805\/yinuo_web.png\" alt=\"Yinuo (Roma) Wang\" width=\"151\" height=\"151\" srcset=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2023\/09\/22120805\/yinuo_web.png 750w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2023\/09\/22120805\/yinuo_web-300x300.png 300w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2023\/09\/22120805\/yinuo_web-150x150.png 150w\" sizes=\"auto, (max-width: 151px) 100vw, 151px\" \/><\/p>\n<\/div><\/div><\/div><div id=\"pgc-214-5-1\"  class=\"panel-grid-cell\" ><div id=\"panel-214-5-1-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"10\" ><h2 class=\"widget-title\">PhD Student<\/h2><div class=\"textwidget\"><p>Roma is a PhD student in Management Science at MIT Sloan. She graduated from the Johns Hopkins University with BAs in Economics, Mathematics, and Applied Mathematics and Statistics. Having an interdisciplinary background, she is interested in developing Bayesian models to explain how people perceive and process information. Outside of the lab, she likes singing, studying Chinese culture, and reading social science literature.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-6\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-6-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"11\" ><h2 class=\"widget-title\">Yang Xiang<\/h2><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-584\" src=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132121\/yang_web.png\" alt=\"Yang Xiang\" width=\"200\" height=\"200\" srcset=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132121\/yang_web.png 750w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132121\/yang_web-300x300.png 300w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2022\/10\/07132121\/yang_web-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<\/div><\/div><\/div><div id=\"pgc-214-6-1\"  class=\"panel-grid-cell\" ><div id=\"panel-214-6-1-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"12\" ><h2 class=\"widget-title\">Visiting PhD Student<\/h2><div class=\"textwidget\"><p>Yang is currently a PhD student in the Computational Cognitive Neuroscience Lab at Harvard University. Her PhD work focuses on developing an intuitive theory of competence. Prior to grad school, she worked as a full-time research associate with Rahul.\u00a0Outside of the lab, she enjoys playing piano and doing yoga.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-7\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-7-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"13\" ><h2 class=\"widget-title\">Nina Ehmann<\/h2><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-743\" src=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2025\/05\/22145700\/Portrait_Nina_2024_07-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2025\/05\/22145700\/Portrait_Nina_2024_07-300x300.png 300w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2025\/05\/22145700\/Portrait_Nina_2024_07-1024x1024.png 1024w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2025\/05\/22145700\/Portrait_Nina_2024_07-150x150.png 150w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2025\/05\/22145700\/Portrait_Nina_2024_07-768x768.png 768w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2025\/05\/22145700\/Portrait_Nina_2024_07-1536x1536.png 1536w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2025\/05\/22145700\/Portrait_Nina_2024_07-2048x2048.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div><\/div><\/div><div id=\"pgc-214-7-1\"  class=\"panel-grid-cell\" ><div id=\"panel-214-7-1-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"14\" ><h2 class=\"widget-title\">Research Affiliate<\/h2><div class=\"textwidget\"><p><span class=\"outlook-search-highlight\" data-markjs=\"true\">Nina<\/span> is a Masters student in Brain and Cognitive Sciences and in Psychology at the University of Amsterdam. She received her BSc in Psychology from the University of Konstanz (Germany) and has worked at the Max Planck Institute for Human Development in Berlin. <span class=\"outlook-search-highlight\" data-markjs=\"true\">Nina<\/span> is interested in computational cognitive science, Bayesianism, and models of human decision-making \u2013 essentially, anything that helps make sense of the beautifully (ir)rational human mind. Outside of the lab, she enjoys knitting, dancing, and giving tutorials on R and statistics.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-8\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-8-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-8-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"15\" ><h2 class=\"widget-title\">This could be you!<\/h2><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-264 \" src=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2020\/10\/06222345\/silhouette.png\" alt=\"Break Dancer\" width=\"120\" height=\"120\" srcset=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2020\/10\/06222345\/silhouette.png 2830w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2020\/10\/06222345\/silhouette-150x150.png 150w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2020\/10\/06222345\/silhouette-300x300.png 300w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2020\/10\/06222345\/silhouette-768x768.png 768w, https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/144\/2020\/10\/06222345\/silhouette-1024x1024.png 1024w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/p>\n<\/div><\/div><\/div><div id=\"pgc-214-8-1\"  class=\"panel-grid-cell\" ><div id=\"panel-214-8-1-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"16\" ><h2 class=\"widget-title\">Graduate Student<\/h2><div class=\"textwidget\"><p>Breakdancing skills not required.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-214-9\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-9-0\"  class=\"panel-grid-cell panel-grid-cell-empty panel-grid-cell-mobile-last\" ><\/div><div id=\"pgc-214-9-1\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><div id=\"pg-214-10\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-214-10-0\"  class=\"panel-grid-cell\" ><div id=\"panel-214-10-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child panel-last-child\" data-index=\"17\" ><h2 class=\"widget-title\">Alumni<\/h2><div class=\"textwidget\"><p>Stefan Bucher - Postdoctoral Research Associate<\/p>\n<p>Mani Hamidi - Visiting PhD Student<\/p>\n<p>David Nagy - Visiting Postdoctoral Research Associate<\/p>\n<p>Rachit Dubey - Postdoctoral Research Associate<\/p>\n<p>Hannah Zhang - Undergraduate Research Assistant<\/p>\n<p>Eric Hong - Undergraduate Research Assistant<\/p>\n<p>Shivani Konduru - Undergraduate Research Assistant<\/p>\n<p>Tyler Lawal - Undergraduate Research Assistant<\/p>\n<p>Victoria Lu - Undergraduate Research Assistant<\/p>\n<p>Lydia Schooler - Predoctoral Research Associate<\/p>\n<p>Lion Schulz - Visiting PhD Student<\/p>\n<p>Yang Xiang - Predoctoral Research Associate<\/p>\n<p>Vicky Zheng - Undergraduate Research Assistant<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Principles of Rationality (PrioR) LabOur goal is to understand the causes and consequences of rational and irrational judgment. To do this, we take a highly interdisciplinary approach that combines cognitive science and\u00a0behavioral economics. We investigate a wide range of decisions using a blend of computational cognitive modeling and behavioral experiments. Rahul Bhui Principal InvestigatorRahul received [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-214","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lab - Rahul Bhui<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lab\" \/>\n<meta property=\"og:description\" content=\"Principles of Rationality (PrioR) LabOur goal is to understand the causes and consequences of rational and irrational judgment. To do this, we take a highly interdisciplinary approach that combines cognitive science and\u00a0behavioral economics. We investigate a wide range of decisions using a blend of computational cognitive modeling and behavioral experiments. Rahul Bhui Principal InvestigatorRahul received [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/\" \/>\n<meta property=\"og:site_name\" content=\"Rahul Bhui\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T19:30:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/\",\"url\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/\",\"name\":\"The Lab - Rahul Bhui\",\"isPartOf\":{\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/#website\"},\"datePublished\":\"2020-10-06T22:37:30+00:00\",\"dateModified\":\"2026-02-18T19:30:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Lab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/#website\",\"url\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/\",\"name\":\"Rahul Bhui\",\"description\":\"MIT Personal Faculty\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Lab - Rahul Bhui","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mitmgmtfaculty.mit.edu\/rbhui\/the-lab\/","og_locale":"en_US","og_type":"article","og_title":"The Lab","og_description":"Principles of Rationality (PrioR) LabOur goal is to understand the causes and consequences of rational and irrational judgment. To do this, we take a highly interdisciplinary approach that combines cognitive science and\u00a0behavioral economics. We investigate a wide range of decisions using a blend of computational cognitive modeling and behavioral experiments. 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