{"id":9,"date":"2025-08-26T18:29:16","date_gmt":"2025-08-26T18:29:16","guid":{"rendered":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/research-publications\/"},"modified":"2025-08-29T18:13:01","modified_gmt":"2025-08-29T18:13:01","slug":"publications","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"<div id=\"pl-9\"  class=\"panel-layout\" ><div id=\"pg-9-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-9-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-9-0-0-0\" class=\"so-panel widget widget_mit_faculty_research_publications panel-first-child panel-last-child\" data-index=\"0\" >\t\t\t<ul class=\"nav nav-tabs nav-tabs--publications\">\n\t\t\t\t<li class=\"publication-type-select\">\n\t\t\t\t\t<span class=\"nav-tab--selected\">Articles<\/span>\n\t\t\t\t\t<i class='fa fa-angle-down'><\/i>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab active\">\n\t\t\t\t\t\t<a href=\"#articles\" class=\"active\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Articles<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab\">\n\t\t\t\t\t\t<a href=\"#other-types-of-publications\" class=\"\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Other Types of Publications<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<div class=\"tab-content\">\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane active\" id=\"articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1177\/10591478241239934\">\"Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice.\"<\/a><\/h4> Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. <i>Production and Operations Management<\/i> Vol. 34, No. 3 (2025): 457-474.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1002\/jcpy.1380\">\"Speedy Activists: How Firm Response Time to Sociopolitical Events Influences Consumer Behavior.\"<\/a><\/h4> Nam, Jimin, Maya Balakrishnan,  Julian De Freitas,  and Alison Wood Brooks. <i>Journal of Consumer Psychology<\/i> Vol. 33, No. 4 (2024): 632-644.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1177\/08901171221131021\">\"A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit.\"<\/a><\/h4> Patel, Mitesh S., Katherine L. Milkman ... Jimin Nam et al. <i>American Journal of Health Promotion<\/i> Vol. 37, No. 3 (2022): 324-332.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1073\/pnas.2101165118\">\"A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor\u2019s Appointment.\"<\/a><\/h4> Milkman, Katherine L., Mitesh S. Patel ... Jimin Nam et al.  Vol. 118, No. 20 (2021): e210116511.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane \" id=\"other-types-of-publications\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/hbr.org\/2024\/07\/research-speed-matters-when-companies-respond-to-social-issues\">\"Research: Speed Matters When Companies Respond to Social Issues.\"<\/a><\/h4> Wood Brooks, Alison, Jimin Nam, Maya Balakrishnan and Julian De Freitas. Harvard Business Review, July 1, 2024.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t<\/div><!-- @end .tab-content -->\n\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Articles Articles Other Types of Publications &#8220;Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice.&#8221; Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. Production and Operations Management Vol. 34, No. 3 (2025): 457-474. &#8220;Speedy Activists: How Firm Response Time to Sociopolitical Events Influences Consumer Behavior.&#8221; Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-two-column.php","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jimin Nam | Publications | MIT Sloan<\/title>\n<meta name=\"description\" content=\"Leveraging a combination of experimental and computational methods, her work sheds light on how 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