{"id":3,"date":"2025-08-26T18:29:15","date_gmt":"2025-08-26T18:29:15","guid":{"rendered":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/homepage\/"},"modified":"2025-08-29T18:11:25","modified_gmt":"2025-08-29T18:11:25","slug":"homepage","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/","title":{"rendered":"Homepage"},"content":{"rendered":"

Jimin Nam<\/h1> <\/div> <\/div>
\"Headshot <\/div> <\/div><\/div> <\/div><\/div>
<\/div><\/div><\/div><\/div>
\t
\t\t
\t\t

Jimin Nam<\/h1>\t\t\t
<\/div>\t
\t\t<\/span>Download CV<\/i><\/a>\t<\/div>\t\t<\/div>\t\t
\t\t\t
\t\t\t\t\"Headshot<\/a>\t\t\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div><\/div>

Biography<\/h2>\n
\n

Jimin Nam is an Assistant Professor in Marketing at the MIT Sloan School of Management. <\/p>\n

Jimin’s research investigates what captures, directs, and exploits consumer attention. Consumers regularly navigate environments rich with information and often attend to subtle cues like new product features, shifts in context, or charged sociopolitical events. Leveraging a combination of experimental and computational methods, her work sheds light on how attention guides consumer decision-making in real-world settings. <\/p>\n

Prior to joining the faculty at MIT, Jimin was a faculty member at the Ohio State University in the Marketing and Logistics department. She also previously worked at the Federal Reserve Bank of Boston. <\/p>\n

She received her PhD from Harvard Business School and BS in economics and BA in mathematics from Arizona State University.\u202f<\/span> <\/p> <\/div>\n <\/div>

Featured Research<\/h3>\t\t\t\t
\n\t\t\t\t\t

\"Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice.\"<\/a><\/h4> Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. Production and Operations Management<\/i> Vol. 34, No. 3 (2025): 457-474.\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t

\"Research: Speed Matters When Companies Respond to Social Issues.\"<\/a><\/h4> Wood Brooks, Alison, Jimin Nam, Maya Balakrishnan and Julian De Freitas. Harvard Business Review, July 1, 2024.\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t

\"Speedy Activists: How Firm Response Time to Sociopolitical Events Influences Consumer Behavior.\"<\/a><\/h4> Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. Journal of Consumer Psychology<\/i> Vol. 33, No. 4 (2024): 632-644.\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Jimin Nam Jimin Nam Download CV Biography Jimin Nam is an Assistant Professor in Marketing at the MIT Sloan School of Management.  Jimin’s research investigates what captures, directs, and exploits consumer attention. Consumers regularly navigate environments rich with information and often attend to subtle cues like new product features, shifts in context, or charged sociopolitical […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"yoast_head":"\nJimin Nam | Assistant Professor, Marketing MIT Sloan<\/title>\n<meta name=\"description\" content=\"Jimin\u2019s research investigates what captures, directs, and exploits consumer attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homepage\" \/>\n<meta property=\"og:description\" content=\"Jimin\u2019s research investigates what captures, directs, and exploits consumer attention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/\" \/>\n<meta property=\"og:site_name\" content=\"Jimin Nam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T18:11:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/\",\"url\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/\",\"name\":\"Jimin Nam | Assistant Professor, Marketing MIT Sloan\",\"isPartOf\":{\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/#website\"},\"datePublished\":\"2025-08-26T18:29:15+00:00\",\"dateModified\":\"2025-08-29T18:11:25+00:00\",\"description\":\"Jimin\u2019s research investigates what captures, directs, and exploits consumer attention.\",\"breadcrumb\":{\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Homepage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/#website\",\"url\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/\",\"name\":\"Jimin Nam\",\"description\":\"MIT Sloan faculty personal website\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jimin Nam | Assistant Professor, Marketing MIT Sloan","description":"Jimin\u2019s research investigates what captures, directs, and exploits consumer attention.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/","og_locale":"en_US","og_type":"article","og_title":"Homepage","og_description":"Jimin\u2019s research investigates what captures, directs, and exploits consumer attention.","og_url":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/","og_site_name":"Jimin Nam","article_modified_time":"2025-08-29T18:11:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/","url":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/","name":"Jimin Nam | Assistant Professor, Marketing MIT Sloan","isPartOf":{"@id":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/#website"},"datePublished":"2025-08-26T18:29:15+00:00","dateModified":"2025-08-29T18:11:25+00:00","description":"Jimin\u2019s research investigates what captures, directs, and exploits consumer attention.","breadcrumb":{"@id":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mitmgmtfaculty.mit.edu\/jnam\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/"},{"@type":"ListItem","position":2,"name":"Homepage"}]},{"@type":"WebSite","@id":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/#website","url":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/","name":"Jimin Nam","description":"MIT Sloan faculty personal website","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":2,"href":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":22,"href":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/wp-json\/wp\/v2\/pages\/3\/revisions\/22"}],"wp:attachment":[{"href":"https:\/\/mitmgmtfaculty.mit.edu\/jnam\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}