{"id":8,"date":"2017-08-13T15:53:29","date_gmt":"2017-08-13T15:53:29","guid":{"rendered":"http:\/\/mitmgmtfaculty.mit.edu\/jjzhang\/homepage\/"},"modified":"2025-05-20T14:52:40","modified_gmt":"2025-05-20T14:52:40","slug":"homepage","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/jjzhang\/","title":{"rendered":"Homepage"},"content":{"rendered":"

Juanjuan Zhang<\/h1> <\/div> <\/div>
\"Juanjuan <\/div> <\/div><\/div> <\/div><\/div>

Juanjuan Zhang is the\u00a0John D. C. Little Professor of Marketing<\/em>\u00a0at the MIT Sloan School of Management.<\/p>\n

An expert in quantitative modeling, Zhang combines economic theory with computation to build scalable business solutions. Her research has been deployed to automate various business functions such as media planning, platform optimization, and sales force management.<\/p>\n

Zhang\u2019s research has won a series of best-paper awards, including the Frank Bass Award for the best marketing thesis, the John Little Award for the best INFORMS marketing paper, the INFORMS Society for Marketing Science Long Term Impact Award, and the Gary Lilien Practice Prize for outstanding implementation of marketing science in practice. In 2018, Zhang was named an inaugural Marketing Science Institute Scholar, a title awarded to \u201cthe most prominent marketing scholars in the world.\u201d<\/p>\n

Zhang served as a Department Editor of her field\u2019s top journal, Management Science<\/em>, Associate Editor of several other top journals, and VP of the INFORMS Society for Marketing Science.<\/p>\n

Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d\u2019Arbeloff Fund for Excellence in Education and MIT Sloan\u2019s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by\u00a0Poets and Quants<\/em>.<\/p>\n

Zhang holds a B Econ from Tsinghua University and a PhD in Business Administration from the University of California, Berkeley.<\/p>\n<\/div> <\/div><\/div><\/div><\/div>

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Juanjuan Zhang<\/h1>\t\t\t

Juanjuan Zhang is the\u00a0John D. C. Little Professor of Marketing<\/em>\u00a0at the MIT Sloan School of Management.<\/p>\n

An expert in quantitative modeling, Zhang combines economic theory with computation to build scalable business solutions. Her research has been deployed to automate various business functions such as media planning, platform optimization, and sales force management.<\/p>\n

Zhang\u2019s research has won a series of best-paper awards, including the Frank Bass Award for the best marketing thesis, the John Little Award for the best INFORMS marketing paper, the INFORMS Society for Marketing Science Long Term Impact Award, and the Gary Lilien Practice Prize for outstanding implementation of marketing science in practice. In 2018, Zhang was named an inaugural Marketing Science Institute Scholar, a title awarded to \u201cthe most prominent marketing scholars in the world.\u201d<\/p>\n

Zhang served as a Department Editor of her field\u2019s top journal, Management Science<\/em>, Associate Editor of several other top journals, and VP of the INFORMS Society for Marketing Science.<\/p>\n

Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d\u2019Arbeloff Fund for Excellence in Education and MIT Sloan\u2019s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by\u00a0Poets and Quants<\/em>.<\/p>\n

Zhang holds a B Econ from Tsinghua University and a PhD in Business Administration from the University of California, Berkeley.<\/p>\n<\/div>\t\t<\/div>\t\t

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\t\t\t\t\"Juanjuan<\/a>\t\t\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div><\/div>

More about Juanjuan<\/h2>
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Publications on Google Scholar<\/h4>\t<\/a>\t

Juanjuan's Google Scholar page.<\/p>

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span><\/div><\/div><\/div>
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Working Papers on SSRN<\/h4>\t<\/a>\t

Juanjuan's SSRN page.<\/p>

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/span><\/div><\/div><\/div>\t\t<\/div>\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Juanjuan Zhang Juanjuan Zhang is the\u00a0John D. C. Little Professor of Marketing\u00a0at the MIT Sloan School of Management. An expert in quantitative modeling, Zhang combines economic theory with computation to build scalable business solutions. Her research has been deployed to automate various business functions such as media planning, platform optimization, and sales force management. Zhang\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"yoast_head":"\nMIT Sloan Faculty: Juanjuan Zhang<\/title>\n<meta name=\"description\" content=\"Juanjuan Zhang is the John D. C. 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