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John R. Hauser<\/h1> <\/div> <\/div>
\"John <\/div> <\/div><\/div> <\/div><\/div>

John R. Hauser is the Kirin Professor of Marketing\u00a0<\/em>at the MIT Sloan School of Management.<\/p>\n<\/div> <\/div><\/div><\/div><\/div>

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John R. Hauser<\/h1>\t\t\t

John R. Hauser is the Kirin Professor of Marketing\u00a0<\/em>at the MIT Sloan School of Management.<\/p>\n<\/div>\t

\t\t<\/span>Download CV<\/i><\/a>\t<\/div>\t\t<\/div>\t\t
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\t\t\t\t\"John<\/a>\t\t\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div><\/div>

Featured Research<\/h2>

\"Return-Aware Search: Jointly Modeling Clicks, Purchases, and Returns in Online Retail<\/a>.\" Ibragimov, Marat, Siham El Kihal, John R. Hauser, and Raluca Ursu, MIT Sloan Working Paper 6967-24. Cambridge, MA: MIT Sloan School of Management, February 2026. Download Paper<\/a>.<\/p>\n

\"Transforming the Voice of the Customer: Large Language Models for Identifying Customer Needs.\" Timoshenko, Artem, Chengfeng Mao, and John R. Hauser, MIT Sloan Working Paper 7233-25. Cambridge, MA: MIT Sloan School of Management, January 2026. Download Paper<\/a>.<\/p>\n

\"Supply Side Considerations When Using Conjoint Analysis in Litigation,\"\u00a0Befurt, Rene, Felix Eggers, and John R. Hauser (2024), Handbook of Marketing Analytics: Methods and Applications in Marketing, Public Policy, and Litigation<\/em> (Edward Elgar), Natalie Mizik and Dominique Hanssens, Eds. Download Paper.<\/a><\/p>\n

\"Product Aesthetic Design: A Machine Learning Augmentation<\/a>,\" Burnap, Alex, John R. Hauser, and Artem Timoshenko (2023), Marketing Science, 42(6):1029-1056.<\/p>\n

\"Leveraging the Power of Images in Predicting Product Return Rates<\/a>,\" Dzyabura, Daria, Siham El Kihal, John R. Hauser, and Marat Ibragimov (2023), Marketing Science 42(6):1125-1142.<\/p>\n

\"Real-time Adaptive Randomization of Clinical Trials<\/a>,\" Liberali, Gui, Eric Boersma, Hester Lingsma, Jasper Brugts, Diederik Dippel, Jan Tijssen, and John R. Hauser (2025), Journal of Clinical Epidemiology, Vol. 178: 111612. Download Paper<\/a>. Appendix<\/a>. Visual Summary<\/a>.<\/p>\n

\"Identifying Customer Needs from User Generated Content<\/a>.\"\u00a0\u200bTimoshenko, Artem and John R. Hauser. Marketing Science<\/em> Vol. 38, No. 1 (2019): 1-20. Download Paper<\/a>.<\/p>\n<\/div><\/div>

Research Interests<\/h2>