{"id":24,"date":"2017-06-25T21:27:55","date_gmt":"2017-06-25T21:27:55","guid":{"rendered":"http:\/\/mitmgmtfaculty.mit.edu\/jhauser\/contact\/"},"modified":"2024-01-17T22:00:23","modified_gmt":"2024-01-17T22:00:23","slug":"course_materials","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/jhauser\/course_materials\/","title":{"rendered":"Course Materials"},"content":{"rendered":"<div id=\"pl-24\"  class=\"panel-layout\" ><div id=\"pg-24-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-24-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-24-0-0-0\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-first-child\" data-index=\"0\" ><h2 class=\"widget-title\">Syllabi<\/h2><div class=\"textwidget\"><h4>15.814\/1 Marketing Innovation<\/h4>\n<ul>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/03224846\/15.814-Syllabus-Spring-2019.pdf\" target=\"_blank\" rel=\"noopener\">15.814 syllabus (2019)<\/a><\/li>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/03224850\/15.814-Syllabus-Spring-2020.pdf\" target=\"_blank\" rel=\"noopener\">15.814 syllabus (2020)<\/a><\/li>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/03224901\/15.8141-Syllabus-Spring-2020.pdf\" target=\"_blank\" rel=\"noopener\">15.8141 syllabus (2020)<\/a><\/li>\n<\/ul>\n<h4>15.821 Listening to the Customer<\/h4>\n<ul>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/03224854\/15.821-Syllabus-Spring-2021.pdf\" target=\"_blank\" rel=\"noopener\">15.821 syllabus (2021)<\/a><\/li>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/03224858\/15.821-Syllabus-Spring-2022.pdf\" target=\"_blank\" rel=\"noopener\">15.821 syllabus (2022)<\/a><\/li>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04155409\/15.821-Syllabus-Spring-2023.pdf\" target=\"_blank\" rel=\"noopener\">15.821 syllabus (2023)<\/a><\/li>\n<\/ul>\n<h4>15.838 Research Seminar in Marketing<\/h4>\n<ul>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04153838\/15.838-Syllabus-Spring-2011.pdf\" target=\"_blank\" rel=\"noopener\">15.838 syllabus (2011)<\/a><\/li>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04153841\/15.838-Syllabus-Spring-2013.pdf\" target=\"_blank\" rel=\"noopener\">15.838 syllabus (2013)<\/a><\/li>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04153845\/15.838-Syllabus-Spring-2014.pdf\" target=\"_blank\" rel=\"noopener\">15.838 syllabus (2014)<\/a><\/li>\n \t<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04153848\/15.838-Syllabus-Spring-2015.pdf\" target=\"_blank\" rel=\"noopener\">15.838 syllabus (2015)<\/a><\/li>\n<\/ul><\/div><\/div><div id=\"panel-24-0-0-1\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg\" data-index=\"1\" ><h2 class=\"widget-title\">MIT Sloanware<\/h2><div class=\"textwidget\"><p><em>The following materials are copyrighted by the MIT Sloan School of Management. However, just write me to obtain permission to use these without fee. You may also link directly to the PDFs. The first four notes are updated as of 2015.<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161545\/Ethics-of-Cartominyx-Drug-and-Vaccine-Testing-Oct-2022.pdf\" target=\"_blank\" rel=\"noopener\">Ethics of Cartominyx<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161616\/Note-on-the-Voice-of-the-Customer-Spring-2019.pdf\" target=\"_blank\" rel=\"noopener\">Note on the Voice of the Customer<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161553\/Note-on-Consumer-Behavior-Fall-2015.pdf\" target=\"_blank\" rel=\"noopener\">Note on Consumer Behavior<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161550\/Note-on-Conjoint-Analysis-Spring-2019.pdf\" target=\"_blank\" rel=\"noopener\">Note on Conjoint Analysis<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161612\/Note-on-Strategic-Positioning-Fall-2015.pdf\" target=\"_blank\" rel=\"noopener\">Note on Strategic Positioning<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161556\/Note-on-Defensive-Marketing-Strategies.pdf\" target=\"_blank\" rel=\"noopener\">Note on Defensive Marketing Strategies<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161609\/Note-on-Product-Development.pdf\" target=\"_blank\" rel=\"noopener\">Note on Product Development<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161606\/Note-on-Life-Cycle-Diffusion-Models.pdf\" target=\"_blank\" rel=\"noopener\">Note on Life Cycle Diffusion Models<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161559\/Note-on-Engineering-Product-Design.pdf\" target=\"_blank\" rel=\"noopener\">Note on Engineering Product Design<\/a><\/li>\n<li><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04161603\/Note-on-Incentives-in-channels-of-Distribution.pdf\" target=\"_blank\" rel=\"noopener\">Note on Incentives in channels of Distribution<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div><\/div><div id=\"panel-24-0-0-2\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-last-child\" data-index=\"2\" ><h2 class=\"widget-title\">Problem Sets<\/h2><div class=\"textwidget\"><h4>15.814\/1 Marketing Innovation<\/h4>\n<ul>\n \t<li style=\"padding-left: 30px\"><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04163948\/Action-Learning-Assignment-Spring-2020.pdf\" target=\"_blank\" rel=\"noopener\">15.814 Action Learning Project Assignment<\/a><\/li>\n \t<li style=\"padding-left: 30px\">Problem Sets\n<ul>\n \t<li style=\"padding-left: 30px\">Promotion\u00a0 | <a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04163959\/Promotion-Exercise-Spring-2020.pdf\" target=\"_blank\" rel=\"noopener\">Promotion Exercise PDF<\/a> | <a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04164001\/Promotion-Exercise-Spring-2020.xlsx\" target=\"_blank\" rel=\"noopener\">Promotion Exercise Excel<\/a><\/li>\n \t<li style=\"padding-left: 30px\">Price\u00a0 |\u00a0 <a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04163955\/Pricing-Exercise-Spring-2020.pdf\" target=\"_blank\" rel=\"noopener\">Pricing Exercise PDF<\/a>\u00a0 | <a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04163957\/Pricing-Exercise-Spring-2020.xlsx\" target=\"_blank\" rel=\"noopener\">Pricing Exercise Excel<\/a><\/li>\n \t<li style=\"padding-left: 30px\">Marketing Analytics\u00a0 |\u00a0 <a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04163951\/Marketing-Analytics-Exercise-Spring-2020.pdf\" target=\"_blank\" rel=\"noopener\">Marketing Analytics Exercise PDF<\/a>\u00a0 | <a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04163953\/Marketing-Analytics-Exercise-Spring-2020.xlsx\" target=\"_blank\" rel=\"noopener\">Marketing Analytics Exercise Excel<\/a><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"padding-left: 30px\"><a href=\"https:\/\/www.dropbox.com\/s\/h70bi0mypu6smmk\/Dormitory%20Exercise%20Complete%20Materials.zip?dl=1\" target=\"_blank\" rel=\"noopener\">The Dormitory Project Exercise Materials<\/a><\/li>\n<\/ul>\n<h4>15.821 Listening to the Customer<\/h4>\n<ul>\n \t<li style=\"padding-left: 30px\"><a href=\"https:\/\/mitsloan-php.s3.amazonaws.com\/wp-faculty\/sites\/52\/2023\/01\/04163945\/15.821-Customer-Insights-Report-Spring-2023.pdf\" target=\"_blank\" rel=\"noopener\">Customer Insights Report Spring 2023<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Syllabi15.814\/1 Marketing Innovation 15.814 syllabus (2019) 15.814 syllabus (2020) 15.8141 syllabus (2020) 15.821 Listening to the Customer 15.821 syllabus (2021) 15.821 syllabus (2022) 15.821 syllabus (2023) 15.838 Research Seminar in Marketing 15.838 syllabus (2011) 15.838 syllabus (2013) 15.838 syllabus (2014) 15.838 syllabus (2015) MIT SloanwareThe following materials are copyrighted by the MIT Sloan School of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-two-column.php","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIT Sloan Faculty: John R. 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