{"id":12,"date":"2017-06-25T21:27:54","date_gmt":"2017-06-25T21:27:54","guid":{"rendered":"http:\/\/mitmgmtfaculty.mit.edu\/jhauser\/about\/"},"modified":"2023-08-24T19:50:47","modified_gmt":"2023-08-24T19:50:47","slug":"papers_and_books","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/jhauser\/papers_and_books\/","title":{"rendered":"Papers and Books"},"content":{"rendered":"<div id=\"pl-12\"  class=\"panel-layout\" ><div id=\"pg-12-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-12-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-12-0-0-0\" class=\"so-panel widget widget_mit_faculty_research_publications panel-first-child\" data-index=\"0\" >\t\t\t<ul class=\"nav nav-tabs nav-tabs--publications\">\n\t\t\t\t<li class=\"publication-type-select\">\n\t\t\t\t\t<span class=\"nav-tab--selected\">Articles<\/span>\n\t\t\t\t\t<i class='fa fa-angle-down'><\/i>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab active\">\n\t\t\t\t\t\t<a href=\"#articles\" class=\"active\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Articles<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab\">\n\t\t\t\t\t\t<a href=\"#working-papers\" class=\"\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Working Papers<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab\">\n\t\t\t\t\t\t<a href=\"#books\" class=\"\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Books<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab\">\n\t\t\t\t\t\t<a href=\"#other-types-of-publications\" class=\"\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Other Types of Publications<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<div class=\"tab-content\">\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane active\" id=\"articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/www.jclinepi.com\/action\/showPdf?pii=S0895-4356%2824%2900368-8\">\"Real-time Adaptive Randomization of Clinical Trials.\"<\/a><\/h4> Liberali, Gui, Eric Boersma, Hester Lingsma, Jasper Brugts, Diederik Dippel, Jan Tijssen, and John R. Hauser. <i>Journal of Clinical Epidemiology<\/i> Vol. 178, (2025): 111612. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10459\">Download Paper<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10458\">Appendix<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10457\">Visual Summary<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10240\">\"Chapter: Supply Side Considerations When Using Conjoint Analysis in Litigation.\"<\/a><\/h4> Befurt, Rene, Felix Eggers, and John R. Hauser (Edward Elgar Publishing, Natalie Mizik and Dominique Hanssens, Eds.). <i>Handbook of Marketing Analytics: Methods and Applications in Marketing, Public Policy & Litigation<\/i> (2024).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2023.1451\">\"Leveraging the Power of Images in Predicting Product Return Rates.\"<\/a><\/h4> Daria Dzyabura, Siham El Kihal, John R. Hauser, and Marat Ibragimov. <i>Marketing Science<\/i> Vol. 42, No. 6 (2023): 1125-1142. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10097\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2022.1429\">\"Product Aesthetic Design: A Machine Learning Augmentation.\"<\/a><\/h4> Alex Burnap, John R. Hauser, and Artem Timoshenko. <i>Marketing Science<\/i> Vol. 42, No. 6 (2023): 1029-1056.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1561\/1700000076\">\"Reflections on a Career as a Marketing Engineer.\"<\/a><\/h4> Hauser, John R. <i>Foundations and Trends in Marketing<\/i> Vol. 16, No. 1-2 (2022): 116-121. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10098\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1007\/s11002-020-09538-4\">\"Soul and Machine (Learning).\"<\/a><\/h4> Proserpio, Davide, John R. Hauser, Tomomichi Amano, Alex Burnap, Tong Guo, Dokiun Lee, Xiao Liu, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. <i>Marketing Letters<\/i> Vol. 31, No. 4 (2020): 393-404. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=7581\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/sloanreview.mit.edu\/article\/is-deep-learning-a-game-changer-for-marketing-analytics\/\">\"Is Deep Learning a Game Changer for Marketing Analytics?\"<\/a><\/h4> Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. <i>MIT Sloan Management Review<\/i> Vol. 61, No. 2 (2020): 71-76. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5952\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5576\">\"The Strategic Implications of Scale in Choice-Based Conjoint Analysis.\"<\/a><\/h4> Hauser, John R., Felix Eggers, and Matthew Selove. <i>Marketing Science<\/i> Vol. 38, No. 6 (2019): 1059-1081. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5578\">Appendices<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2018.1144\">\"Recommending Products When Consumers Learn their Preference Weights.\"<\/a><\/h4> Dzyabura, Daria and John R. Hauser. <i>Marketing Science<\/i> Vol. 38, No. 3 (2019): 417-441. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5083\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2018.1123\">\"Identifying Customer Needs from User-Generated Content.\"<\/a><\/h4> \u200bTimoshenko, Artem and John R. Hauser. <i>Marketing Science<\/i> Vol. 38, No. 1 (2019): 1-20. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5084\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2014.0868\">\"Learning from Experience, Simply.\"<\/a><\/h4> Lin, Song, Juanjuan Zhang, and John R. Hauser. <i>Marketing Science<\/i> Vol. 34, No. 1 (2015): 1-19. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5955\">Media<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5954\">Appendix<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5953\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/j.jbusres.2014.02.015\">\"Consideration-set Heuristics.\"<\/a><\/h4> Hauser, John R. <i>Journal of Business Research<\/i> Vol. 67, No. 8 (2014): 1688\u20131699. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5956\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5609\">\"Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph.\"<\/a><\/h4> Hauser, John R., Guilherme Liberali and Glen Urban. <i>Management Science<\/i> Vol. 60, No. 6 (2014): 1594-1616.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4727\">\"Morphing Banner Advertising.\"<\/a><\/h4> Urban, Glen, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser. <i>Marketing Science<\/i> Vol. 33, No. 1 (2014): 27-46.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/jpim.12077\">\"Self-Reflection and Articulated Consumer Preferences.\"<\/a><\/h4> Hauser, John R., Songting Dong, and Min Ding. <i>Journal of Product Innovation Management<\/i> Vol. 31, No. 1 (2014): 17-32. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4913\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/j.ijresmar.2012.07.002\">\"Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments.\"<\/a><\/h4> Liberali, Guilherme, Glen Urban and John R. Hauser. <i>International Journal for Research in Marketing<\/i> Vol. 30, No. 2 (2013): 101-113. <a target=\"_blank\" href=\"https:\/\/dspace.mit.edu\/openaccess-disseminate\/1721.1\/110549\">D-Space version<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=2353\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/journal.sjdm.org\/11\/rh22\/rh22.pdf\">\"A Marketing Science Perspective on Recognition-Based Heuristics (and the Fast and Frugal Paradigm).\"<\/a><\/h4> Hauser, John R. <i>Judgment and Decision Making<\/i> Vol. 6, No. 5 (2011): 396-408.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5601\">\"Active Machine Learning for Consideration Heuristics.\"<\/a><\/h4> Dzyabura, Daria, and John R. Hauser. <i>Marketing Science<\/i> Vol. 30, No. 5 (2011): 801-819.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/j.ijresmar.2011.01.003\">\"Comment: New Developments in Product-Line Optimization.\"<\/a><\/h4> Hauser, John R. <i>International Journal on Research in Marketing<\/i> Vol. 28, No. 1 (2011): 26-27. <a target=\"_blank\" href=\"https:\/\/dspace.mit.edu\/openaccess-disseminate\/1721.1\/99181\">D-Space version<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1509\/jmkr.48.1.116\">\"Unstructured Direct Elicitation of Decision Rules.\"<\/a><\/h4> Ding, Min, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, and Steven P. Gaskin. <i>Journal of Marketing Research<\/i> Vol. 48, No. 1 (2011): 116-127. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4036\">Download Paper<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=2352\">Mobile Phone Screenshots<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=2351\">Automotive Screenshots<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=2350\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/dx.doi.org\/10.1509\/jmkr.47.3.485\">\"Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets.\"<\/a><\/h4> Hauser, John R., Olivier Toubia, Theodoros Evgeniou, Daria Dzyabura and Rene Befurt. <i>Journal of Marketing Research<\/i> Vol. 47, No. 3 (2010): 485-496. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5957\">Appendix<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4037\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5946\">\"Morph the Web to Build Empathy, Trust, and Sales.\"<\/a><\/h4> Urban, Glen, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan. <i>MIT Sloan Management Review<\/i> Vol. 50, No. 4 (2009): 53-61.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6138\">\"Website Morphing.\"<\/a><\/h4> Hauser, John R., Glen Urban, Guilherme Liberali, and Michael Braun. <i>Marketing Science<\/i> Vol. 28, No. 2 (2009): 202-224. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5600\">Rejoinder<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5599\">Comments<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5598\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5606\">\"On Managerially Efficient Experimental Designs.\"<\/a><\/h4> Toubia, Olivier, and John R. Hauser. <i>Marketing Science<\/i> Vol. 26, No. 6 (2007): 851-858. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5607\">Appendices<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/dx.doi.org\/10.1016\/j.jbusres.2007.02.007\">\"Validating Agent-Based Marketing Models Through Conjoint Analysis.\"<\/a><\/h4> Garcia, Rosanna, Paul Rummel, and John R. Hauser. <i>Journal of Business Research<\/i> Vol. 60, No. 8 (2007): 848-857. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5583\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5611\">\"Greedoid-Based Noncompensatory Inference.\"<\/a><\/h4> Yee, Michael, Ely Dahan, John R. Hauser, and James Orlin. <i>Marketing Science<\/i> Vol. 26, No. 4 (2007): 532-549. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5612\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5608\">\"Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application.\"<\/a><\/h4> Toubia, Olivier, John R. Hauser, and Rosanna Garcia. <i>Marketing Science<\/i> Vol. 26, No. 5 (2007): 596-610.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5613\">\"Research on Innovation: A Review and Agenda for Marketing Science.\"<\/a><\/h4> Hauser, John R., Gerald Tellis, and Abbie Griffin. <i>Marketing Science<\/i> Vol. 25, No. 6 (2006): 687-717.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6136\">\"The Impact of Utility Balance and Endogeneity in Conjoint Analysis.\"<\/a><\/h4> Hauser, John R., and Olivier Toubia. <i>Marketing Science<\/i> Vol. 24, No. 3 (2005): 498-507. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5605\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4039\">\"&#39;Listening-In&#39; to Find and Explore New Combinations of Customer Needs.\"<\/a><\/h4> Urban, Glen, and John R. Hauser. <i>Journal of Marketing<\/i> Vol. 68, No. 2 (2004): 72-87.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1509\/jmkr.41.1.116.25082\">\"Polyhedral Methods for Adaptive Choice-based Conjoint Analysis.\"<\/a><\/h4> Toubia, Olivier, John R. Hauser, and Duncan Simester. <i>Journal of Marketing Research<\/i> Vol. 41, No. 1 (2004): 116-131. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4040\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5603\">\"Fast Polyhedral Adaptive Conjoint Estimation.\"<\/a><\/h4> Toubia, Olivier, Duncan Simester, John R. Hauser, and Ely Dahan. <i>Marketing Science<\/i> Vol. 22, No. 3 (2003): 273-303.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/1540-5885.1950332\">\"The Virtual Customer.\"<\/a><\/h4> Dahan, Ely, and John R. Hauser. <i>Journal of Product Innovation Management<\/i> Vol. 19, No. 5 (2002): 332-354. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4912\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/1540-5885.1830134\">\"Metrics Thermostat.\"<\/a><\/h4> Hauser, John R. <i>Journal of Product Innovation Management<\/i> Vol. 18, No. 3 (2001): 134-153. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4878\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4041\">\"Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain.\"<\/a><\/h4> Simester, Duncan, John R. Hauser, Birger Wernerfelt, and Roland T. Rust. <i>Journal of Marketing Research<\/i> Vol. 37, No. 1 (2000): 102-112.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5610\">\"Research, Development, and Engineering Metrics.\"<\/a><\/h4> Hauser, John R. <i>Management Science<\/i> Vol. 44, No. 12 (1998): 1670-1689.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/S0263-2373(98)00029-2\">\"Metrics: You Are What You Measure.\"<\/a><\/h4> Hauser, John R., and Gerry Katz. <i>European Management Journal<\/i> Vol. 16, No. 5 (1998): 516-528. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5591\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5622\">\"Side Payments in Marketing.\"<\/a><\/h4> Hauser, John R., Duncan Simester, and Birger Wernerfelt. <i>Marketing Science<\/i> Vol. 16, No. 3 (1997): 246-255.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.2307\/3152071\">\"Information Acceleration: Validation and Lessons from the Field.\"<\/a><\/h4> Urban, Glen, John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann and Roberta A. Chicos. <i>Journal of Marketing Research<\/i> Vol. 34, No. 1 (1997): 143-153. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6094\">Obtain copy from author<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1080\/08956308.1997.11671140\">\"Metrics to Evaluate R, D, & E.\"<\/a><\/h4> Hauser, John R., and Florian Zettelmeyer. <i>Research Technology Management<\/i> Vol. 40, No. 4 (1997): 32-38. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5958\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.2307\/3152124\">\"Internal Customers and Internal Suppliers.\"<\/a><\/h4> Hauser, John R., Duncan Simester and Birger Wernerfelt. <i>Journal of Marketing Research<\/i> Vol. 33, No. 3 (1996): 268-280. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6095\">Obtain copy from author<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/1540-5885.1330191\">\"Integrating R&D and Marketing: A Review and Analysis of the Literature.\"<\/a><\/h4> Griffin, Abbie, and John R. Hauser. <i>Journal of Product Innovation Management<\/i> Vol. 13, No. 3 (1996): 191-215. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4857\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4044\">\"Premarket Forecasting of Really-New Products.\"<\/a><\/h4> Urban, Glen, Bruce Weinberg and John R. Hauser. <i>Journal of Marketing<\/i> Vol. 60, No. 1 (1996): 47-60.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5618\">\"Customer Satisfaction Incentives.\"<\/a><\/h4> Hauser, John R., Duncan Simester, and Birger Wernerfelt. <i>Marketing Science<\/i> Vol. 13, No. 4 (1994): 327-350.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.2307\/3172690\">\"How Consumers Allocate their Time When Searching for Information.\"<\/a><\/h4> Hauser, John R., Glen Urban, and Bruce Weinberg. <i>Journal of Marketing Research<\/i> Vol. 30, No. 4 (1993): 452-466. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6093\">Obtain copy from author<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5951\">\"How Puritan Bennett Used the House of Quality.\"<\/a><\/h4> Hauser, John R. <i>MIT Sloan Management Review<\/i> Vol. 34, No. 3 (1993): 61-70.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5259\">\"The Voice of the Customer.\"<\/a><\/h4> Griffin, Abbie, and John R. Hauser. <i>Marketing Science<\/i> Vol. 12, No. 1 (1993): 1-27.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5620\">\"Patterns of Communication Among Marketing, Engineering, and Manufacturing\u2014 A Comparison between Two New Product Teams.\"<\/a><\/h4> Griffin, Abbie, and John R. Hauser. <i>Management Science<\/i> Vol. 38, No. 3 (1992): 360-373.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5621\">\"Prelaunch Forecasting of New Automobiles: Models and Implementation.\"<\/a><\/h4> Urban, Glen, John. R. Hauser, and John. H. Roberts. <i>Management Science<\/i> Vol. 36, No. 4 (1990): 401-421.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1086\/209225\">\"An Evaluation Cost Model of Consideration Sets.\"<\/a><\/h4> Hauser, John R., and Birger Wernerfelt. <i>Journal of Consumer Research<\/i> Vol. 16, No. 4 (1990): 393-408. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5590\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.2307\/3172760\">\"The Competitive Implications of Relevant-Set\/Response Analysis.\"<\/a><\/h4> Hauser, John R., and Birger Wernerfelt. <i>Journal of Marketing Research<\/i> Vol. 26, No. 4 (1989): 391-405. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6096\">Obtain copy from author<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1177\/0022002788032003008\">\"Implicit Coalitions in a Generalized Prisoner&#39;s Dilemma.\"<\/a><\/h4> Fader, Peter, and John R. Hauser. <i>Journal of Conflict Resolution<\/i> Vol. 32, No. 3 (1988): 553-582. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5579\">Download Paper <\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/hbr.org\/1988\/05\/the-house-of-quality\">\"The House of Quality.\"<\/a><\/h4> Hauser, John R., and Don Clausing. <i>Harvard Business Review<\/i> Vol. 66, No. 3 (1988): 63-73.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5617\">\"Competitive Price and Positioning Strategies.\"<\/a><\/h4> Hauser, John R. <i>Marketing Science<\/i> Vol. 7, No. 1 (1988): 76-91.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5619\">\"Existence and Uniqueness of Price Equilibria in Defender.\"<\/a><\/h4> Hauser, John R., and Birger Wernerfelt. <i>Marketing Science<\/i> Vol. 7, No. 1 (1988): 92-93.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.2307\/3151479\">\"Agendas and Consumer Choice.\"<\/a><\/h4> Hauser, John R. <i>Journal of Marketing Research<\/i> Vol. 23, No. 3 (1986): 199-212. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6091\">Obtain copy from author<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=2342\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1086\/208529\">\"The Value Priority Hypotheses for Consumer Budget Plans.\"<\/a><\/h4> Hauser, John R., and Glen Urban. <i>Journal of Consumer Research<\/i> Vol. 12, No. 4 (1986): 446-462. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5594\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5614\">\"A Measurement Error Approach for Modeling Consumer Risk Preference.\"<\/a><\/h4> Eliashberg, Jehoshua, and John R. Hauser. <i>Management Science<\/i> Vol. 31, No. 1 (1985): 1-25.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5615\">\"Application of the `DEFENDER&#39; Consumer Model.\"<\/a><\/h4> Hauser, John R., and Steven P. Gaskin. <i>Marketing Science<\/i> Vol. 3, No. 4 (1984): 327-351.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/1540-5885.120070\">\"Consumer Research to Focus R&amp;D Projects.\"<\/a><\/h4> Hauser, John R. <i>Journal of Product Innovation Management<\/i> Vol. 1, No. 2 (1984): 70-84. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4858\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4021\">\"Pricing Theory and the Role of Marketing Science.\"<\/a><\/h4> Hauser, John R. <i>Journal of Business<\/i> Vol. 57, No. 1 (1984): S65-S72.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5623\">\"Testing Competitive Market Structures.\"<\/a><\/h4> Urban, Glen, Philip L. Johnson, and John R. Hauser. <i>Marketing Science<\/i> Vol. 3, No. 2 (1984): 83-112.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5624\">\"Defensive Marketing Strategies.\"<\/a><\/h4> Hauser, John R., and Steven M. Shugan. <i>Marketing Science<\/i> Vol. 2, No. 4 (1983): 319-360.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5626\">\"Application Predictive Test, and Strategy Implications of a Dynamic Model of Consumer Response.\"<\/a><\/h4> Hauser, John R., and Kenneth J. Wisniewski. <i>Marketing Science<\/i> Vol. 1, No. 2 (1982): 143-179.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5629\">\"Dynamic Analysis of Consumer Response to Marketing Strategies.\"<\/a><\/h4> Hauser, John R., and Kenneth J. Wisniewski. <i>Management Science<\/i> Vol. 28, No. 5 (1982): 455-486.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4049\">\"A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation.\"<\/a><\/h4> Tybout, Alice M., and John R. Hauser. <i>Journal of Marketing<\/i> Vol. 45, No. 3 (1981): 81-101.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5628\">\"Consumer-Oriented Transportation Service Planning: Consumer Analysis and Strategies.\"<\/a><\/h4> Hauser, John R., Frank S. Koppelman, and Alice M. Tybout. <i>Applications of Management Science<\/i> Vol. 1, No. 1 (1981): 91-138.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5631\">\"Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price.\"<\/a><\/h4> Hauser, John R., and Patricia Simmie. <i>Management Science<\/i> Vol. 27, No. 1 (1981): 33-56.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5630\">\"Intensity Measures of Consumer Preference.\"<\/a><\/h4> Hauser, John R., and Steven M. Shugan. <i>Operation Research<\/i> Vol. 28, No. 2 (1980): 278-320.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.2307\/3150810\">\"Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness.\"<\/a><\/h4> Hauser, John R., and Frank S. Koppelman. <i>Journal of Marketing Research<\/i> Vol. 16, No. 4 (1979): 495-506. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6092\">Obtain copy from author<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1086\/208737\">\"Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior.\"<\/a><\/h4> Hauser, John R., and Glen Urban. <i>Journal of Consumer Research<\/i> Vol. 5, No. 4 (1979): 251-262. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5595\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4051\">\"Destination Choice Behavior for Non-Grocery Shopping Trips.\"<\/a><\/h4> Koppelman, Frank S., and John R. Hauser. <i>Transportation Research Record<\/i> Vol. 673, (1979): 157-165.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5627\">\"Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice.\"<\/a><\/h4> Hauser, John R. <i>Management Science<\/i> Vol. 24, No. 13 (1978): 1331-1341.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5632\">\"Testing the Accuracy, Usefulness and Significance of Probabilistic Models: An Information Theoretic Approach.\"<\/a><\/h4> Hauser, John R. <i>Operations Research<\/i> Vol. 26, No. 3 (1978): 406-421.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5625\">\"A Normative Methodology for Modeling Consumer Response to Innovation.\"<\/a><\/h4> Hauser, John R., and Glen Urban. <i>Operations Research<\/i> Vol. 25, No. 4 (1977): 579-619.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane \" id=\"working-papers\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4709851\">\"Return-Aware Search: Jointly Modeling Clicks, Purchases, and Returns in Online Retail.\"<\/a><\/h4> Ibragimov, Marat, Siham El Kihal, John R. Hauser, and Raluca Ursu, MIT Sloan Working Paper 6967-24. Cambridge, MA: MIT Sloan School of Management, February 2026. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10820\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4>\"Transforming the Voice of the Customer: Large Language Models for Identifying Customer Needs.\"<\/h4> Timoshenko, Artem, Chengfeng Mao, and John R. Hauser, MIT Sloan Working Paper 7233-25. Cambridge, MA: MIT Sloan School of Management, January 2026. <a target=\"_blank\" href=https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10819>Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/arxiv.org\/pdf\/1812.11067\">\"Predicting 'Design Gaps' in the Market: Deep Consumer Choice Models under Probabilistic Design Constraints.\"<\/a><\/h4> Burnap, Alex, and John R. Hauser, MIT Sloan Working Paper 5815-19. Cambridge, MA: MIT Sloan School of Management, January 2020.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane \" id=\"books\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitpressbookstore.mit.edu\/book\/9780262029919\"><i>From Little&#39;s Law to Marketing Science: Essays in Honor of John D.C. Little.<\/i><\/a><\/h4> Hauser, John R. and Glen Urban (Eds.). Cambridge, MA: MIT Press, 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/www.amazon.com\/dp\/0132015676\/ref=cm_sw_em_r_mt_dp_U_kKPNDb66HV06Z\"><i>Design and Marketing of New Products.<\/i><\/a><\/h4> Urban, Glen and John R. Hauser. Englewood Cliffs, NJ: Prentice Hall, 1993.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><i>ENTERPRISE: An Integrating Management Exercise.<\/i><\/h4> Hauser, John R. Redwood City, CA: Scientific Press, 1989. <a target=\"_blank\" href=\"https:\/\/www.dropbox.com\/s\/es06l449cwo21ng\/Hauser%20Instructor%27s%20Manual%20Enterprise.pdf?dl=1\">Download Manual<\/a>. <a target=\"_blank\" href=\"https:\/\/www.dropbox.com\/s\/8abzawpnanqoj27\/EnterpriseSourceCode.zip?dl=1\">Download Source<\/a>. <a target=\"_blank\" href=\"https:\/\/www.dropbox.com\/s\/gu8dxvvxifzfsy5\/EnterpriseExecutable.zip?dl=1\">Download Exe<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><i>Applying Marketing Management: Four Simulations.<\/i><\/h4> Hauser, John R. Palo Alto, CA: Scientific Press, 1986. <a target=\"_blank\" href=\"https:\/\/www.dropbox.com\/s\/dzat3js5b9ec02b\/MarketingSimulationsSourceCode.zip?dl=1\">Download Source<\/a>. <a target=\"_blank\" href=\"https:\/\/www.dropbox.com\/s\/l21vsz5ia6yn83t\/MarketingSimulationsExecutable.zip?dl=1\">Download Exe<\/a>. <a target=\"_blank\" href=\"https:\/\/www.dropbox.com\/s\/d6sjw7yythd3lhg\/Hauser%20Applying%20Marketing%20Management-%20Four%20PC%20Simulations.pdf?dl=1\">Download Manual<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/www.amazon.com\/gp\/product\/013286584X\/ref=dbs_a_def_rwt_hsch_vapi_thcv_p1_i2\"><i>Essentials of New Product Management.<\/i><\/a><\/h4> Urban, Glen, John R. Hauser and Nikhilesh Dholakia. Upper Saddle River, NJ: Prentice Hall, 1986.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane \" id=\"other-types-of-publications\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10535\">\"Empirical Generalizations about Predictive Accuracy in Choice Experiments.\"<\/a><\/h4> Eggers, Felix and John R. Hauser. In <i>Advances in Consumer Research<\/i>,  Forthcoming.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2025.0008\">\"The Legacy of John Little for Marketing Science.\"<\/a><\/h4> Fred Feinberg, John R. Hauser, John Roberts, and Juanjuan Zhang. In <i>Marketing Science<\/i>, May 2025.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1108\/S1548-643520230000020007\">\"Artificial Intelligence and User-generated Data are Transforming how Firms come to Understand Customer Needs.\"<\/a><\/h4> Hauser, John, Chengfeng Mao,and James Li. In <i>Review of Marketing Research<\/i>, edited by K. Sudhir and Olivier Toubia, 147-167. Leeds, UK: Emerald Group Publishing, 2023. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=8202\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4197\">\"Morphing Theory and Applications.\"<\/a><\/h4> Liverali, Gui, John R. Hauser, and Glen Urban. In <i>Handbook of Marketing Decision Models<\/i>, edited by Berend Wierenga and Ralf van der Lans, 531-560. New York, NY: Springer US, 2017.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/theconversation.com\/how-companies-like-united-and-wells-fargo-can-win-back-consumer-trust-76269\">\"How companies like United and Wells Fargo can win back consumer trust.\"<\/a><\/h4> Hauser, John R. <i>The Conversation<\/i>, April 19, 2017.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/rdcu.be\/mRVH\">\"Phenomena, Theory, Application, Data and Methods all Have Impact.\"<\/a><\/h4> Hauser, John R. <i>Journal of the Academy of Marketing Sciences<\/i>, January 2017.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4209\">\"Marketing and Data Science: Together the Future is Ours.\"<\/a><\/h4> Chintagunta, Pradeep, Dominique Hanssens, and John R. Hauser. In <i>The GfK Marketing Intelligence Review, Special Issue on Data Science<\/i>, Vol. 8, No. 2, 18-23: November 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4082\">\"The Marketing Science Revolution and Subsequent Evolution.\"<\/a><\/h4> Hauser, John R. In <i>103rd Dies Natalis of Erasmus University<\/i>, Rotterdam, Netherlands: November 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=2701\">\"The Effects of Incentive Alignment, Realistic Images, Video Instructions, and Ceteris Paribus Instructions on Willingness to Pay and Price Equilibria.\"<\/a><\/h4> Felix Eggers, John R. Hauser, and Matthew Selove. In <i>Proceedings of the Sawtooth Conference, September 2016<\/i>, Park City, UT: September 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=2702\">\"Mining and Organizing User-Generated Content to Identify Attributes and Attribute Levels.\"<\/a><\/h4> Artem Timoshenko, and John R. Hauser. In <i>Proceedings of the Sawtooth Conference, September 2016<\/i>, Park City, UT: September 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=2879\">\"Comments on 'How Many Options? Behavioral Responses to Two Versus Five Alternatives Per Choice' by Martin Meissner, Harmen Oppewal, and Joel Huber.\"<\/a><\/h4> John R. Hauser. In <i>Proceedings of the Sawtooth Conference, September 2016<\/i>, Park City, UT: September 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2016.0996\">\"Editorial - Marketing Science and Big Data.\"<\/a><\/h4> Chintagunta, Pradeep, Dominique Hanssens, and John R. Hauser. In <i>Marketing Science<\/i>, 341-342. Catonsville, MD: May 2016. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5580\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2013.0830\">\"Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science - Editorial.\"<\/a><\/h4> Gupta, Sunil, Dominique Hanssens, John R. Hauser, Donald Lehmann, and Bernd Schmitt. <i>Marketing Science<\/i>, February 2014. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5634\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1120.0763\">\"Marketing Science: A Strategic Review.\"<\/a><\/h4> Chintagunta, Pradeep, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, and Richard Staelin. <i>Marketing Science<\/i>, January 2013. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5633\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4053\">\"The Strategic Importance of Accuracy in Conjoint Design.\"<\/a><\/h4> Matthew Selove and John R. Hauser. In <i>Proceedings of the Sawtooth Software Conference, October 2010<\/i>, edited by Bryan Orme. Orem, UT: March 2011.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1007\/978-1-4419-6281-2_36\">\"Profile of John D.C. Little.\"<\/a><\/h4> Hauser, John R., and Glen Urban. In <i>Profiles in Operations Research<\/i>, 659-676. New York, NY: Springer Science + Business Media, LLC, 2011. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5593\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1002\/9781444316568.wiem05020\">\"The Voice of the Customer.\"<\/a><\/h4> Griffin, Abbie, Steve Gaskin, Robert Klein, Gerry Katz and John R. Hauser. In <i>Wiley International Encyclopedia of Marketing<\/i>, Chichester, West Sussex, UK: John Wiley & Sons, Ltd., 2011.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=3957\">\"Does Matching Website Characteristics to Cognitive Styles Increase Online Sales?\"<\/a><\/h4> Braun, Michael, Clarence Lee, Glen L. Urban and John R. Hauser. Classic Working Paper. 2009.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4054\">\"A Critical Review of Non-compensatory and Compensatory Models of Consideration-Set Decisions.\"<\/a><\/h4> John R. Hauser, Min Ding and Steven Gaskin. In <i>Proceedings of the Sawtooth Software Conference, March 2009<\/i>, edited by Bryan Orme. Orem, UT: August 2009.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1070.0341\">\"Comments on &#39;Defensive Marketing Strategy&#39;.\"<\/a><\/h4> Hauser, John R., and Steven M. Shugan. <i>Marketing Science<\/i>, January 2008. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5639\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4055\">\"Two-Stage Models: Identifying Non-Compensatory Heuristics for the Consideration Set then Adaptive Polyhedral Methods Within the Consideration Set.\"<\/a><\/h4> Steven Gaskin, Theodoros Evgeniou, Daniel Bailiff, and John R. Hauser. In <i>Proceedings of the Sawtooth Conference, October 2007<\/i>, edited by Bryan Orme. Orem, UT: January 2008.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1007\/978-3-540-71404-0\">\"Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.\"<\/a><\/h4> Toubia, Olivier, Theodoros Evgeniou and John R. Hauser. In <i>Conjoint Measurement: Methods and Applications<\/i>, edited by Anders Gustafsson, Andreas Herrmann, and Frank Huber, 231-258. New York, NY: Springer Science + Business Media, 2007. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5582\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1070.0344\">\"Editor-in-Chief Search Committee Report: The Digital Future is Here.\"<\/a><\/h4> Rangaswamy, Arvind, Jim Cochran, T\u00fclin Erdem, John R. Hauser, and Robert J. Meyer. <i>Marketing Science<\/i>, January 2007. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5638\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1060.0237\t\">\"Twenty-Five Years of Eclectic Growth in Marketing Science.\"<\/a><\/h4> Hauser, John R. <i>Marketing Science<\/i>, November 2006. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5637\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4057\">\"&#39;Must Have&#39; Aspects vs. Tradeoff Aspects in Models of Customer Decisions.\"<\/a><\/h4> John R. Hauser, Ely Dahan, Michael Yee, and James Orlin. In <i>Proceedings of the Sawtooth Software Conference, March 2006<\/i>, edited by Brian Orme. Sequim, WA: July 2006.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1040.0112\">\"Marketing Science&ndash; Growth and Evolution.\"<\/a><\/h4> Hauser, John R., Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin, and Joel Steckel. <i>Marketing Science<\/i>, February 2005. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5635\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1007\/978-0-387-28692-1_7\">\"Conjoint Analysis, Related Modeling, and Applications.\"<\/a><\/h4> Hauser, John R., and Vithala Rao. In <i>Advances in Market Research and Modeling: Progress and Prospects<\/i>, 141-168. Norwell, MA: Kluwer Academic Publishers, 2004. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5592\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.21.1.0.157\">\"Marketing Science\u2013 A Strong Franchise with a Bright Future.\"<\/a><\/h4> Hauser, John R., Scott Carr, Barbara Kahn, James Hess, and Richard Staelin. <i>Marketing Science<\/i>, February 2002. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5636\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4468\">\"Marketing Makes a Difference.\"<\/a><\/h4> Hauser, John R. Marketing Management, January 2002.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4196\">\"Product Development: Managing a Dispersed Process.\"<\/a><\/h4> Dahan, Ely, and John R. Hauser. In <i>Handbook of Marketing<\/i>, edited by Barton Weitz and Robin Wensley, 179-222. Thousand Oaks, CA: Sage Publications Ltd., 2002.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4467\">\"Going Overboard on Platforms.\"<\/a><\/h4> Hauser, John R. AMS Voices, 2000.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4059\">\"The Role of Mathematical Models in the Study of Product Development.\"<\/a><\/h4> John R. Hauser. In <i>Proceedings of the 14th Paul D. Converse Awards Conference<\/i>, edited by James D. Hess and Kent B. Munroe. Chicago, IL: 1998.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4466\">\"The Problem with Pinball.\"<\/a><\/h4> Hauser, John R. AMS Voices, 1997.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4728\">\"Metrics to Value R&D: An Annotated Bibliography.\"<\/a><\/h4> Hauser, John R., Classic Working Paper, International Center for Research on the Management of Technology.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4465\">\"You Are What You Measure.\"<\/a><\/h4> Hauser, John R. AMS Voices, 1996.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=3958\">\"Metrics to Evaluate R&amp;D Groups: Phase I, Qualitative Interviews.\"<\/a><\/h4> Florian Zettlemeyer, and John R. Hauser. Classic Working Paper. 1995.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4060\">\"The Voice of the Customer: How Can You Be Sure You Know What Customers Really Want?\"<\/a><\/h4> Swanson, Derby A. and John R. Hauser. In <i>Proceedings of the 1st Pacific Rim Symposium of Quality Function Deployment<\/i>, edited by Robert A. Hunt. Sidney, Australia: February 1995.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4464\">\"Internal Customers.\"<\/a><\/h4> Hauser, John R. Insight, 1995.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=3969\">\"Commentary on `Marketing Science&#39;s Pilgrimage to the Ivory Tower&#39;.\"<\/a><\/h4> Little, John D.C., Leonard M. Lodish, John R. Hauser, and Glen L. Urban. In <i>Research Traditions in Marketing<\/i>, edited by Bernard Pras, Gary L. Lilien, and Gilles Laurent , 45-51. Norwell, MA: Kluwer Academic Publishers, 1994.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4737\">\"Quality Function Deployment.\"<\/a><\/h4> Hauser, John R. In <i>Marketing Encyclopedia for the Year 2000<\/i>, edited by Jeffrey Heilbrunn, Chicago, IL: American Marketing Association, 1994.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4463\">\"Are Customer Satisfaction Programs Profitable?\"<\/a><\/h4> Hauser, John R. Insight, 1993.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10078\">\"Comparison of Importance Measurement Methodologies and their Relationship to Consumer Satisfaction.\"<\/a><\/h4> Hauser, John R. Classic Working Paper. 1991.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4462\">\"Customer Driven Engineering.\"<\/a><\/h4> Hauser, John R. Design News, 1988.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4461\">\"Without Good Research, Quality is a Shot in the Dark.\"<\/a><\/h4> Hauser, John R. Marketing News, 1988.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=3970\">\"Theory and Application of Defensive Strategy.\"<\/a><\/h4> Hauser, John R. In <i>The Economics of Strategic Planning: Essays in Honor of Joel Dean<\/i>, edited by Lacy G. Thomas III, 113-140. Lexington, MA: Lexington Books, 1986.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4460\">\"'Defender' Helps Mature Brands Ward off New Foes.\"<\/a><\/h4> Hauser, John R. Marketing Educator, 1986.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=3972\">\"The Coming Revolution in Marketing Theory.\"<\/a><\/h4> Hauser, John R. In <i>Marketing in an Electronic Age<\/i>, edited by Robert D. Buzzell, 344-363. Boston, MA: Harvard Business School Press, 1985.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4848\">\"Consumer Durables: Actual Budgets Compared to Value Priority Model - Preliminary Results and Managerial Implications.\"<\/a><\/h4> John R. Hauser and Glen Urban. In <i>Proceedings of the 1984 ESOMAR-Congress<\/i>, edited by D. Nyberg. Rome, Italy: September 1984.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=2899\">\"Forecasting Sales of a New Consumer Durable: A Prelaunch Modeling and Measurement Methodology.\"<\/a><\/h4> John R. Hauser, John H. Roberts, and Glen L. Urban. In <i>Advances and Practices of Marketing Science<\/i>, edited by Fred S. Zufryden. Providence, RI: 1983.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4022\">\"Comments on Vernon L. Smith\u2019s \u2018Reflections on Some Experimental Market Mechanisms for Classical Environments.\"<\/a><\/h4> Hauser, John R. In <i>Research in Marketing, Supplement 1: Choice Models for Buyer Behavior<\/i>, edited by Leigh McAlister. 49-56, Jai Press: Greenwich, CT: May 1982.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=3975\">\"Prelaunch Forecasting of New Consumer Durables: Ideas on a Consumer Value-Priority Model.\"<\/a><\/h4> Hauser, John R., and Glen L. Urban. In <i>Analytic Approaches to Product and Market Planning, Vol. 2<\/i>, edited by Allan D. Shocker and Rajendra K. Srivastava, 276-296. Cambridge, MA: Marketing Science Institute, 1982.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4023\">\"Comments on &#39;Violations of Regularity and the Similarity Hypothesis by Adding Asymmetrically Dominated Alternatives to the Choice Set&#39;.\"<\/a><\/h4> Hauser, John R. In <i>Proceedings of the Special Conference on Choice Theory<\/i>, edited by Joel Huber. Duke University: Durham, NC: August 1981.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10796\">\"Agendas and Choice Probabilities.\"<\/a><\/h4> Hauser, John R. and Amos Tversky. In <i>Proceedings of the Special Conference on Choice Theory: The Effect of Item Similarity on Choice Probabilities<\/i>, edited by Joel Huber. Duke University: Durham, NC: June 1981.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4024\">\"Comments on &#39;Econometric Models of Probabilistic Choice Among Products&#39;.\"<\/a><\/h4> Hauser, John R. In <i>Journal of Business<\/i>, Vol. 53, No. 3, Part 2, S31-S34: July 1980.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4189\">\"Effective Marketing Research: An Empirical Comparison of Techniques to Model Consumers' Perceptions and Preferences.\"<\/a><\/h4> Hauser, John R., and Frank S. Koppelman. In <i>Analytic Approaches to Product and Marketing Planning<\/i>, edited by Allan D. Shocker. Cambridge, MA: June 1979.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4061\">\"Consumer-Oriented Transportation Planning: An Integrated Methodology for Modeling Consumer Perceptions, Preferences and Behavior.\"<\/a><\/h4> Alice M. Tybout, John R. Hauser, and Frank S. Koppelman. In <i>Advances in Consumer Research<\/i>, edited by Kent Hunt. Ann Arbor, MI: 1978.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=3960\">\"Designing and Building a Market Research Information System.\"<\/a><\/h4> Shugan, Steven M., and John R. Hauser. Classic Working Paper. 1978.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4025\">\"Designing Transportation Services: A Marketing Approach.\"<\/a><\/h4> Hauser, John R. and Frank S. Koppelman. In <i>Proceedings of the Transportation Research Forum<\/i>, 638-652, Atlanta, GA: October 1977.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=2898\">\"Extended Conjoint Analysis with Intensity Measures and Computer Assisted Interviews: Applications to Telecommunications and Travel.\"<\/a><\/h4> John R. Hauser, and Steven M. Shugan. In <i>Advances in Consumer Research, Vol. 5<\/i>, October 1977.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4026\">\"Choosing an Objective Function Based on Modeling Consumer Perceptions and Preferences.\"<\/a><\/h4> Hauser, John R. and Peter R. Stopher. In <i>Proceedings of the International Conference on Cybernetics and Society<\/i>, 26-31, Washington, D.C.: November 1976.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10099\">\"Advanced Dial-A-Ride Algorithms: Interim Report.\"<\/a><\/h4> Nigel H.M. Wilson, Richard W. Weissberg, B. Trevor Higonnet, and John R. Hauser. In <i>U.S. Department of Transportation Urban Mass Transportation Administration Under Grant MA-11-0024<\/i>, Cambridge, MA: July 1975.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4062\">\"A Normative Methodology for Predicting Consumer Response to Design Decisions: Issues, Models, Theory and Use.\"<\/a><\/h4> Hauser, John R. Scd diss., Massachusetts Institute of Technology, 1975.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4064\">\"Modeling Decisions of Choice Among Finite Alternatives: Applications to Marketing and to Transportation Demand Theory.\"<\/a><\/h4> Hauser, John R. 1974.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?DocumentID=4063\">\"An Efficient Method to Predict the Impacts of Operating Decisions for Conventional Bus Systems Between 20,000 and 250,000.\"<\/a><\/h4> Hauser, John R. Mas. Diss., Massachusetts Institute of Technology, 1973.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t<\/div><!-- @end .tab-content -->\n\n\t\t<\/div><div id=\"panel-12-0-0-1\" class=\"so-panel widget widget_mit-pf-wysiwyg widget_mit_pf_wysiwyg panel-last-child\" data-index=\"1\" ><div class=\"textwidget\"><h4><a href=\"http:\/\/mitmgmtfaculty.mit.edu\/jhauser\/classic-working-papers\/\"><strong>Classic Working Papers<\/strong><\/a><\/h4><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Articles Articles Working Papers Books Other Types of Publications &#8220;Real-time Adaptive Randomization of Clinical Trials.&#8221; Liberali, Gui, Eric Boersma, Hester Lingsma, Jasper Brugts, Diederik Dippel, Jan Tijssen, and John R. Hauser. Journal of Clinical Epidemiology Vol. 178, (2025): 111612. Download Paper. Appendix. Visual Summary. &#8220;Chapter: Supply Side Considerations When Using Conjoint Analysis in Litigation.&#8221; Befurt, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-two-column.php","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIT Sloan Faculty: John R. 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