{"id":1143,"date":"2021-10-09T14:47:26","date_gmt":"2021-10-09T14:47:26","guid":{"rendered":"https:\/\/mitmgmtfaculty.mit.edu\/jhauser\/research-publications\/"},"modified":"2023-01-04T20:25:00","modified_gmt":"2023-01-04T20:25:00","slug":"research-publications","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/jhauser\/research-publications\/","title":{"rendered":"Research & Publications"},"content":{"rendered":"

John R. Hauser<\/h1> <\/div> <\/div>
\"John <\/div> <\/div><\/div> <\/div><\/div>

John R. Hauser is the Kirin Professor of Marketing\u00a0<\/em>at the MIT Sloan School of Management.<\/p>\n<\/div> <\/div><\/div><\/div><\/div>

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John R. Hauser<\/h1>\t\t\t

John R. Hauser is the Kirin Professor of Marketing\u00a0<\/em>at the MIT Sloan School of Management.<\/p>\n<\/div>\t

\t\t<\/span>Download CV<\/i><\/a>\t<\/div>\t\t<\/div>\t\t
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\t\t\t\t\"John<\/a>\t\t\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div><\/div>

Featured Research<\/h2>

\"Leveraging the Power of Images in Predicting Product Return Rates<\/a>.\" \u200bDzyabura, Daria, Siham El Kihal, John R. Hauser, and Marat Ibragimov, forthcoming Marketing Science, 2023.<\/p>\n

\"Product Aesthetic Design: A Machine Learning Augmentation<\/a>.\" Burnap, Alex, John R. Hauser, and Artem Timoshenko, forthcoming Marketing Science, 2023.<\/p>\n

\"Artificial Intelligence and User-generated Data are Transforming how Firms come to Understand Customer Needs<\/a>.\" Hauser, John R., Chengfeng Mao,and James Li forthcoming Review of Marketing Research<\/em>, K. Sudhir and Olivier Toubia, eds. (2022)<\/p>\n

\"Is Deep Learning a Game Changer for Market Analytics?<\/a>\"\u00a0Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. MIT Sloan Management Review<\/em> Vol. 61, No. 2 (2020): 71-76. Download Paper<\/a>.<\/p>\n

\"The Strategic Implications of\u00a0Scale in Choice-Based Conjoint Analysis<\/a>.\"\u00a0Hauser, John R., Felix Eggers, and Matthew Selove. Marketing Science<\/em> Vol. 38, No. 6 (2019): 1059-1081. Appendices<\/a>.<\/p>\n

\"Recommending Products When Consumers Learn their Preference\u00a0Weights<\/a>.\"\u00a0Dzyabura, Daria and John R. Hauser. Marketing Science<\/em> Vol. 38, No. 3 (2019): 417-441. Download Paper<\/a>.<\/p>\n

\"Identifying Customer Needs from User Generated Content<\/a>.\"\u00a0\u200bTimoshenko, Artem and John R. Hauser. Marketing Science<\/em> Vol. 38, No. 1 (2019): 1-20. Download Paper<\/a>.<\/p>\n<\/div><\/div>

Teaching Interests<\/h2>