{"id":9,"date":"2024-01-08T15:36:22","date_gmt":"2024-01-08T15:36:22","guid":{"rendered":"https:\/\/mitmgmtfaculty.mit.edu\/dsimester\/research-publications\/"},"modified":"2024-01-22T18:59:50","modified_gmt":"2024-01-22T18:59:50","slug":"research-publications","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/dsimester\/research-publications\/","title":{"rendered":"Research &#038; Publications"},"content":{"rendered":"<div id=\"pl-9\"  class=\"panel-layout\" ><div id=\"pg-9-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-9-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-9-0-0-0\" class=\"so-panel widget widget_mit_faculty_research_publications panel-first-child panel-last-child\" data-index=\"0\" ><h3 class=\"widget-title\">Research &#038; Publications<\/h3>\t\t\t<ul class=\"nav nav-tabs nav-tabs--publications\">\n\t\t\t\t<li class=\"publication-type-select\">\n\t\t\t\t\t<span class=\"nav-tab--selected\">Articles<\/span>\n\t\t\t\t\t<i class='fa fa-angle-down'><\/i>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab active\">\n\t\t\t\t\t\t<a href=\"#articles\" class=\"active\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Articles<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"nav-item nav-tab\">\n\t\t\t\t\t\t<a href=\"#other-types-of-publications\" class=\"\" data-toggle=\"tab\">\n\t\t\t\t\t\t\t<div class=\"nav-dropdown-spacer\">Other Types of Publications<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t<div class=\"tab-content\">\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane active\" id=\"articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.2022.02947\">\"A Sample Size Calculation for Training and Certifying Targeting Policies.\"<\/a><\/h4> Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. <i>Management Science<\/i> Vol. 71, No. 11 (2025): 9503-9522. <a target=\"_blank\" href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4228297\">SSRN Preprint<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=10717\">\"\u200bHousehold Portfolios and Retirement Saving over the Life Cycle.\"<\/a><\/h4> Parker, Jonathan A., Antoinette Schoar, Allison Cole, and Duncan Simester. <i>Journal of Finance<\/i> Vol. 80, No. 5 (2025): 2739-2787.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2023.0640\">\"Optimizing Scalable Targeted Marketing Policies with Constraints.\"<\/a><\/h4> Lu, Haihao, Duncan Simester, and Yuting Zhu. <i>Marketing Science<\/i> Vol. 44, No. 5 (2025): 1082-1103. <a target=\"_blank\" href=\"https:\/\/pubsonline.informs.org\/doi\/suppl\/10.1287\/mksc.2023.0640\/suppl_file\/mksc.2023.0640.sm1.pdf\">Supplemental Material<\/a>. <a target=\"_blank\" href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4668582\">SSRN<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1177\/00222437231220327\">\"Canary Categories.\"<\/a><\/h4> Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. <i>Journal of Marketing Research<\/i> Vol. 61, No. 5 (2024): 872-890.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4>\"Belief Disagreement and Portfolio Choice.\"<\/h4> Meeuwis, Maarten, Jonathan A. Parker, Antoinette Schoar, and Duncan I. Simester. <i>Journal of Finance<\/i> Vol. 77, No. 6 (2022): 3191-3247. <a target=\"_blank\" href=https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3934061>SSRN Preprint<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2022.1367\">\"Price Frictions and the Success of New Products.\"<\/a><\/h4> Aparicio, Diego and Duncan Simester. <i>Marketing Science<\/i> Vol. 41, No. 6 (2022): 1057\u20131073. <a target=\"_blank\" href=\"https:\/\/services.informs.org\/dataset\/download.php?doi=mksc.2022.1367\">Supplemental Materials<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/j.jebo.2021.10.035\">\"The Short and Long-Run Impact of Empowering Customers in Corporate Social Responsibility Initiatives.\"<\/a><\/h4> \u200bDonnelly, Grant E., Michael I. Norton, and Duncan Simester. <i>Journal of Economic Behavior and Organization<\/i> Vol. 192, (2021): 616-637.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2020.1266\">\"Introduction to the Special Issue on Marketing Science and Field Experiments.\"<\/a><\/h4> Nelson, Leif, Duncan Simester, and K. Sudhir. <i>Marketing Science<\/i> Vol. 39, No. 6 (2020): 1033-1038.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.2019.3379\">\"Efficiently Evaluating Targeting Policies: Improving Upon Champion vs. Challenger Experiments.\"<\/a><\/h4> Simester, Duncan, Artem Timoshenko, and Spyros Zoumpoulis. <i>Management Science<\/i> Vol. 66, No. 8 (2020): 3295-3798.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.2019.3308\">\"Targeting Prospective Customers: Robustness of Machine Learning Methods to Typical Data Challenges.\"<\/a><\/h4> Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. <i>Management Science<\/i> Vol. 66, No. 6 (2020): 2291-2799.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1177\/0022243719867935\">\"The Surprising Breadth of the Harbingers of Failure.\"<\/a><\/h4> Simester, Duncan, Catherine Tucker, and Clair Yang. <i>Journal of Marketing Research<\/i> Vol. 56, No. 6 (2019): 1034-1049.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/j.jmoneco.2017.06.003\">\"Informational Rigidities and the Stickiness of Temporary Sales.\"<\/a><\/h4> Anderson, Eric, Benjamin A. Malin, Emi Nakamura, Duncan Simester, and J\u00f3n Steinsson. <i>Journal of Monetary Economics<\/i> Vol. 90, No. 1 (2017): 64-83.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.2015.0947\">\"Decision Stages and Asymmetries in Regular Retail Price Pass-through.\"<\/a><\/h4> Mcshane, Blakeley B., Chaoqun Chen, Eric T. Anderson, and Duncan Simester. <i>Marketing Science<\/i> Vol. 35, No. 4 (2016): 619-639.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1509\/jmr.13.0415\">\"Harbingers of Failure.\"<\/a><\/h4> Anderson, Eric, Song Lin, Duncan Simester and Catherine Tucker. <i>Journal of Marketing Research<\/i> Vol. 52, No. 5 (2015): 580-592. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=773\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1162\/REST_a_00507\">\"Price Stickiness: Empirical Evidence of the Menu Cost Channel.\"<\/a><\/h4> Anderson, Eric, Nir Jaimovich and Duncan Simester. <i>Review of Economics and Statistics<\/i> Vol. 97, No. 4 (2015): 813-826.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.2014.2066\">\"The Value of Field Experiments.\"<\/a><\/h4> Li, Jimmy Q., Paat Rusmevichientong, Duncan Simester, John N. Tsitsiklis and Spyros I. Zoumpoulis. <i>Management Science<\/i> Vol. 61, No. 7 (2015): 1722-1740.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4505\">\"Why Do Sales People Spend So Much Time Lobbying for Low Prices?\"<\/a><\/h4> Simester, Duncan, and Juanjuan Zhang. <i>Marketing Science<\/i> Vol. 33, No. 6 (2014): 796-808. <a target=\"_blank\" href=\"https:\/\/www.informs.org\/Recognizing-Excellence\/Community-Prizes\/Marketing-Science-Society\">Finalist, 2014\u00a0John D. C. Little Award<\/a>. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4517\">Media<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1509\/jmr.13.0209\">\"Reviews without a Purchase: Low Ratings, Loyal Customers and Deception.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Journal of Marketing Research<\/i> Vol. 51, No. 3 (2014): 249-269. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=206\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1509\/jmr.11.0538\">\"Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Journal of Marketing Research<\/i> Vol. 50, No. 4 (2013): 489-504.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.1110.1371\">\"Goodbye Pareto Principle, Hello Long Tail: The Effect of Internet Commerce on the Concentration of Product Sales.\"<\/a><\/h4> Brynjolfsson, Erik, Yu (Jeffrey) Hu and Duncan Simester. <i>Management Science<\/i> Vol. 57, No. 8 (2011): 1373-1387. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=210\">Appendix<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4510\">\"Why Are Bad Products So Hard to Kill?\"<\/a><\/h4> Zhang, Juanjuan, and Duncan Simester. <i>Management Science<\/i> Vol. 56, No. 7 (2010): 1161-1179.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/qje.oxfordjournals.org\/content\/125\/2\/729.abstract\">\"Price Stickiness and Customer Antagonism.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Quarterly Journal of Economics<\/i> Vol. 125, No. 2 (2010): 729-765.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1509\/jmkr.47.2.229\">\"How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet.\"<\/a><\/h4> Anderson, Eric T., Nathan M. Fong, Duncan Simester and Catherine E. Tucker. <i>Journal of Marketing Research<\/i> Vol. 47, No. 2 (2010): 229-239.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1090.0516\">\"The Best Price You&#39;ll Ever Get: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry.\"<\/a><\/h4> Busse, Meghan R., Duncan Simester and Florian Zettelmeyer. <i>Marketing Science<\/i> Vol. 29, No. 2 (2010): 268-290.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1111\/j.1465-7295.2008.00161.x\">\"Dynamics of Retail Advertising: Evidence from a Field Experiment.\"<\/a><\/h4> Simester, Duncan, Yu (Jeffrey) Hu, Erik Brynjolfsson and Eric T. Anderson. <i>Economic Inquiry<\/i> Vol. 47, No. 3 (2009): 482-499.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1080.0430\">\"The Option Value of Returns: Theory and Empirical Evidence.\"<\/a><\/h4> Anderson, Eric T., Karsten Hansen and Duncan Simester. <i>Marketing Science<\/i> Vol. 28, No. 3 (2009): 405-423.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.1080.0864\">\"Optimizing Product Line Designs: Efficient Methods and Comparisons.\"<\/a><\/h4> Belloni, Alexandre, Robert M. Freund, Matthew Selove, and Duncan Simester. <i>Management Science<\/i> Vol. 54, No. 9 (2008): 1544-1553. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=9658\">Working Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1070.0323\">\"Research Note: Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Marketing Science<\/i> Vol. 27, No. 3 (2008): 492-500.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.1060.0614 \">\"Bias and Variance in Value Function Estimates.\"<\/a><\/h4> Mannor, Shie, Duncan Simester, Peng Sun and John N. Tsitsiklis. <i>Management Science<\/i> Vol. 53, No. 2 (2007): 308-322.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.1060.0577\">\"Measuring and Mitigating the Costs of Stockouts.\"<\/a><\/h4> Anderson, Eric T., Gavan J. Fitzsimons and Duncan Simester. <i>Management Science<\/i> Vol. 52, No. 11 (2006): 1751-1763.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.1050.0504 \">\"Dynamic Catalog Mailing Policies.\"<\/a><\/h4> Simester, Duncan, Peng Sun and John N. Tsitsiklis. <i>Management Science<\/i> Vol. 52, No. 5 (2006): 683-696.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1162\/0034653053327702\">\"Determinants of Asset Ownership: A Study of the Carpentry Trade.\"<\/a><\/h4> Simester, Duncan and Birger Wernerfelt. <i>Review of Economics and Statistics<\/i> Vol. 87, No. 1 (2005): 50-58. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5967\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.1030.0040 \">\"Long Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Marketing Science<\/i> Vol. 23, No. 1 (2004): 4-20.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1509\/jmkr.41.1.116.25082\">\"Polyhedral Methods for Adaptive Choice-based Conjoint Analysis.\"<\/a><\/h4> Toubia, Olivier, John R. Hauser, and Duncan Simester. <i>Journal of Marketing Research<\/i> Vol. 41, No. 1 (2004): 116-131. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4040\">Download Paper<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5603\">\"Fast Polyhedral Adaptive Conjoint Estimation.\"<\/a><\/h4> Toubia, Olivier, Duncan Simester, John R. Hauser, and Ely Dahan. <i>Marketing Science<\/i> Vol. 22, No. 3 (2003): 273-303.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1023\/A:1023581927405\">\"Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Quantitative Marketing and Economics<\/i> Vol. 1, No. 1 (2003): 93-110.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/web.mit.edu\/simester\/Public\/Papers\/Directandindirect.pdf\">\"Direct and Indirect Bargaining Costs and the Scope of the Firm.\"<\/a><\/h4> Simester, Duncan and Marc Knez. <i>Journal of Business<\/i> Vol. 75, No. 2 (2002): 283-304.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1086\/322820\">\"Firm-Wide Incentives and Mutual Monitoring at Continental Airlines.\"<\/a><\/h4> Knez, Marc and Duncan Simester. <i>Journal of Labor Economics<\/i> Vol. 19, No. 4 (2001): 743-772.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.20.3.315.9763 \">\"Research Note: Price Discrimination as a Signal: Why an Offer to Spread Payments May Hurt Demand.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Marketing Science<\/i> Vol. 20, No. 3 (2001): 315-327.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mksc.20.2.121.10194 \">\"Are Sale Signs Less Effective When More Products Have Them?\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Marketing Science<\/i> Vol. 20, No. 2 (2001): 121-142.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1023\/A:1008196717017\">\"Always Leave Home Without It: A Further Investigation of the Credit Card Effect on Willingness-to-Pay.\"<\/a><\/h4> Prelec, Drazen and Duncan Simester. <i>Marketing Letters<\/i> Vol. 12, No. 1 (2001): 5-12.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=4041\">\"Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain.\"<\/a><\/h4> Simester, Duncan, John R. Hauser, Birger Wernerfelt, and Roland T. Rust. <i>Journal of Marketing Research<\/i> Vol. 37, No. 1 (2000): 102-112.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/web.mit.edu\/hauser\/www\/Papers\/Simester_Hauser_et_al%20Quality%20Quasi-experiment%20JMR%202000.pdf\">\"The Role Of Sale Signs.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. <i>Marketing Science<\/i> Vol. 17, No. 2 (1998): 139-155.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1017\/S0008197300134269\">\"Punishment Without Conviction in Two Jurisdictions.\"<\/a><\/h4> Simester, Andrew P. and Duncan Simester. <i>Cambridge Law Journal<\/i> Vol. 57, No. 1 (1998): 16-19.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5622\">\"Side Payments in Marketing.\"<\/a><\/h4> Hauser, John R., Duncan Simester, and Birger Wernerfelt. <i>Marketing Science<\/i> Vol. 16, No. 3 (1997): 246-255.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.43.2.251 \">\"Research Note: Optimal Promotion Strategies: A Demand-Sided Characterization.\"<\/a><\/h4> Simester, Duncan. <i>Management Science<\/i> Vol. 43, No. 2 (1997): 251-256.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.2307\/3152124\">\"Internal Customers and Internal Suppliers.\"<\/a><\/h4> Hauser, John R., Duncan Simester and Birger Wernerfelt. <i>Journal of Marketing Research<\/i> Vol. 33, No. 3 (1996): 268-280. <a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=6095\">Obtain copy from author<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/web.mit.edu\/simester\/Public\/Papers\/SignallingPriceImage.pdf\">\"Signaling Price Image Using Advertised Prices.\"<\/a><\/h4> Simester, Duncan. <i>Marketing Science<\/i> Vol. 14, No. 2 (1995): 166-188.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1287\/mnsc.41.2.322 \">\"Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities and Combinations of Criteria.\"<\/a><\/h4> Rust, Roland, Duncan Simester, Roderick Brodie and V. Nilikant. <i>Management Science<\/i> Vol. 41, No. 2 (1995): 322-333.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/mitsloan.mit.edu\/shared\/ods\/documents\/?PublicationDocumentID=5618\">\"Customer Satisfaction Incentives.\"<\/a><\/h4> Hauser, John R., Duncan Simester, and Birger Wernerfelt. <i>Marketing Science<\/i> Vol. 13, No. 4 (1994): 327-350.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/web.mit.edu\/simester\/Public\/Papers\/TheEffectofAdvertising.pdf\">\"The Effect of Advertising on Brand and Industry Demand for Tobacco.\"<\/a><\/h4> Simester, Duncan and Roderick J. Brodie. <i>New Zealand Journal of Business<\/i> Vol. 16, No. 1 (1994): 21-37.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/0169-2070(93)90053-P\">\"Forecasting Criminal Sentencing Decisions.\"<\/a><\/h4> Simester, Duncan and Roderick J. Brodie. <i>International Journal of Forecasting<\/i> Vol. 9, No. 1 (1993): 49-60.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4>\"Sentencing: Rime and Reason.\"<\/h4> Simester, Andrew and Duncan Simester. <i>New Zealand Law Review<\/i> (1991): 93-102.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1177\/000486589002300406\">\"Analyzing Sexual Offence Sentences: An Empirical Approach.\"<\/a><\/h4> Simester Andrew, and Duncan Simester. <i>Australian and New Zealand Journal of Criminology<\/i> Vol. 23, No. 4 (1990): 269-283.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4>\"The Constitution Act.\"<\/h4> Simester, Duncan. <i>Auckland University Law Review<\/i> Vol. 6, No. 1 (1988): 98-102.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t\t\t<ul class=\"tab-pane \" id=\"other-types-of-publications\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/hbr.org\/2024\/06\/how-retailers-became-ad-platforms\">\"How Retailers Became Ad Platforms.\"<\/a><\/h4> Gabel, Sebastian, Duncan Simester, and Artem Timoshenko. Harvard Business Review, June 17, 2024.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1016\/bs.hefe.2016.07.001\">\"Field Experiments in Marketing (Volume 1).\"<\/a><\/h4> Simester, Duncan. In <i>Handbook of Economic Field Experiments<\/i>, edited by Abhijit Banerjee and Esther Duflo, 465-497. Holland, Netherlands: Elsevier, 2017.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/sloanreview.mit.edu\/article\/the-lost-art-of-thinking-in-large-organizations\/\">\"The Lost Art of Thinking in Large Organizations.\"<\/a><\/h4> Simester, Duncan. MIT Sloan Management Review, July 13, 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/sloanreview.mit.edu\/article\/why-great-new-products-fail\/\">\"Why Great New Products Fail.\"<\/a><\/h4> Simester, Duncan. MIT Sloan Management Review, March 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/www.acrwebsite.org\/volumes\/v44\/acr_vol44_1021643.pdf\">\"Voting For Charity: the Benefits For Firms of Direct Consumer Involvement in Charitable Campaigns.\"<\/a><\/h4> Grant Donnelly, Duncan Simester, and Michael Norton. In <i>NA - Advances in Consumer Research Volume 44<\/i>, edited by Page Moreau and Stefano Puntoni. Duluth, MN: 2016.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4>\"Carry-Over Effects of Task Related Affect on Consumer Search and Shopping Behavior.\"<\/h4> Andrea Morales, Kristin Diehl, Gavan Fitzsimons and Duncan Simester.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4>\"How Regular and Sale Prices Respond to Cost Shocks.\"<\/h4> Eric Anderson, Emi Nakamura, Duncan Simester and J\u00f3n Steinsson.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4>\"Shielding Store Brands: A Large-Scale Field Experiment.\"<\/h4> Eric Anderson, Karsten Hansen and Duncan Simester.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/hbr.org\/2011\/06\/column-when-you-shouldnt-listen-to-your-critics\/ar\/1\">\"When You Shouldn&#39;t Listen to Your Critics.\"<\/a><\/h4> Simester, Duncan. Harvard Business Review, June 2011.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/hbr.org\/2011\/03\/a-step-by-step-guide-to-smart-business-experiments\/ar\/1\">\"A Step-by-Step Guide to Smart Business Experiments.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. Harvard Business Review, March 2011.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/doi.org\/10.1108\/S1548-6435(2010)0000007007\">\"Internet Channel Conflict: Problems and Solutions.\"<\/a><\/h4> Simester, Duncan, Eric Anderson and Florian Zettelmeyer. In <i>Review of Marketing Science, Volume 7<\/i>, edited by Naresh K. Malhotra, 63-92. Bingley, UK: Emerald Group Publishing Limited, 2010.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/www.amazon.com\/Handbook-Research-Marketing-Original-Reference\/dp\/1849804419\">\"Price Cues and Customer Price Knowledge.\"<\/a><\/h4> Anderson, Eric and Duncan Simester. In <i>Handbook of Research in Pricing<\/i>, edited by Vithala Rao, 150-168. Northampton, MA: Edward Elgar Publishing, 2010.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/www.wiley.com\/WileyCDA\/WileyTitle\/productCd-0471669962.html\">\"The Challenge of Managing a Supply or Distribution Channel.\"<\/a><\/h4> Simester, Duncan and John Roberts. In <i>Next Generation Business Handbook<\/i>, edited by Subir Chowdhury, 614-629. Hoboken, NJ: John Wiley and Sons, 2004.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/web.mit.edu\/simester\/Public\/Papers\/Finallymarketresearch.PDF\">\"Finally, Market Research You Can Use.\"<\/a><\/h4> Simester, Duncan. Harvard Business Review, July 2004.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"https:\/\/hbr.org\/2003\/09\/mind-your-pricing-cues\">\"Mind Your Pricing Cues.\"<\/a><\/h4> Anderson, Eric T. and Duncan Simester. Harvard Business Review, September 2003.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"wpb_text_column wpb_content_element\">\n\t\t\t\t\t\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\t\t\t\t<h4><a target=\"_blank\" href=\"http:\/\/web.mit.edu\/simester\/Public\/Papers\/Makingacrosstheboard.pdf\">\"Making Across-the-Board Incentives Work.\"<\/a><\/h4> Simester, Duncan and Marc Knez. Harvard Business Review, February 2002.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul><!-- @end .tab-pane -->\n\t\t\t\t\t\t\t<\/div><!-- @end .tab-content -->\n\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Research &#038; Publications Articles Articles Other Types of Publications &#8220;A Sample Size Calculation for Training and Certifying Targeting Policies.&#8221; Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. Management Science Vol. 71, No. 11 (2025): 9503-9522. SSRN Preprint. &#8220;\u200bHousehold Portfolios and Retirement Saving over the Life Cycle.&#8221; Parker, Jonathan A., Antoinette Schoar, Allison Cole, and Duncan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-two-column.php","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Duncan Simester | NTU Professor of Marketing | Research &amp; Publications<\/title>\n<meta name=\"description\" content=\"A full list of Duncan Simester&#039;s research and publications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mitmgmtfaculty.mit.edu\/dsimester\/research-publications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research &amp; 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