{"id":3,"date":"2024-01-08T15:36:22","date_gmt":"2024-01-08T15:36:22","guid":{"rendered":"https:\/\/mitmgmtfaculty.mit.edu\/dsimester\/homepage\/"},"modified":"2026-01-13T16:49:53","modified_gmt":"2026-01-13T16:49:53","slug":"homepage","status":"publish","type":"page","link":"https:\/\/mitmgmtfaculty.mit.edu\/dsimester\/","title":{"rendered":"Homepage"},"content":{"rendered":"

Duncan Simester<\/h1> <\/div> <\/div>
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Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is Chair of the MIT Evening MBA Task Force<\/p>\n<\/div> <\/div><\/div><\/div><\/div>

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Duncan Simester<\/h1>\t\t\t

Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is Chair of the MIT Evening MBA Task Force<\/p>\n<\/div>\t\t<\/div>\t\t

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Featured Research<\/h3>\t\t\t\t
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\"A Sample Size Calculation for Training and Certifying Targeting Policies.\"<\/a><\/h4> Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. Management Science<\/i> Vol. 71, No. 11 (2025): 9503-9522. SSRN Preprint<\/a>.\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\"\u200bHousehold Portfolios and Retirement Saving over the Life Cycle.\"<\/a><\/h4> Parker, Jonathan A., Antoinette Schoar, Allison Cole, and Duncan Simester. Journal of Finance<\/i> Vol. 80, No. 5 (2025): 2739-2787.\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\"Optimizing Scalable Targeted Marketing Policies with Constraints.\"<\/a><\/h4> Lu, Haihao, Duncan Simester, and Yuting Zhu. Marketing Science<\/i> Vol. 44, No. 5 (2025): 1082-1103. Supplemental Material<\/a>. SSRN<\/a>.\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Duncan Simester Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is Chair of the MIT Evening MBA Task Force Duncan Simester Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"yoast_head":"\nDuncan Simester | NTU Professor of Marketing | About<\/title>\n<meta name=\"description\" content=\"Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mitmgmtfaculty.mit.edu\/dsimester\/\" 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