Research & Publications
- Articles
- Articles
- Other Types of Publications
"A Sample Size Calculation for Training and Certifying Targeting Policies."
Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. Management Science. Forthcoming."Household Portfolios and Retirement Saving over the Life Cycle."
Parker, Jonathan A., Antoinette Schoar, Allison Cole, and Duncan Simester. Journal of Finance. Forthcoming."Optimizing Scalable Targeted Marketing Policies with Constraints."
Lu, Haihao, Duncan Simester, and Yuting Zhu. Marketing Science. Forthcoming. SSRN."Canary Categories."
Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. Journal of Marketing Research Vol. 61, No. 5 (2024): 872-890."Belief Disagreement and Portfolio Choice."
Meeuwis, Maarten, Jonathan A. Parker, Antoinette Schoar, and Duncan I. Simester. Journal of Finance Vol. 77, No. 6 (2022): 3191-3247. SSRN Preprint."Price Frictions and the Success of New Products."
Aparicio, Diego and Duncan Simester. Marketing Science Vol. 41, No. 6 (2022): 1057–1073. Supplemental Materials."The Short and Long-Run Impact of Empowering Customers in Corporate Social Responsibility Initiatives."
Donnelly, Grant E., Michael I. Norton, and Duncan Simester. Journal of Economic Behavior and Organization Vol. 192, (2021): 616-637."Introduction to the Special Issue on Marketing Science and Field Experiments."
Nelson, Leif, Duncan Simester, and K. Sudhir. Marketing Science Vol. 39, No. 6 (2020): 1033-1038."Efficiently Evaluating Targeting Policies: Improving Upon Champion vs. Challenger Experiments."
Simester, Duncan, Artem Timoshenko, and Spyros Zoumpoulis. Management Science Vol. 66, No. 8 (2020): 3295-3798."Targeting Prospective Customers: Robustness of Machine Learning Methods to Typical Data Challenges."
Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. Management Science Vol. 66, No. 6 (2020): 2291-2799."The Surprising Breadth of the Harbingers of Failure."
Simester, Duncan, Catherine Tucker, and Clair Yang. Journal of Marketing Research Vol. 56, No. 6 (2019): 1034-1049."Informational Rigidities and the Stickiness of Temporary Sales."
Anderson, Eric, Benjamin A. Malin, Emi Nakamura, Duncan Simester, and Jón Steinsson. Journal of Monetary Economics Vol. 90, No. 1 (2017): 64-83."Decision Stages and Asymmetries in Regular Retail Price Pass-through."
Mcshane, Blakeley B., Chaoqun Chen, Eric T. Anderson, and Duncan Simester. Marketing Science Vol. 35, No. 4 (2016): 619-639."Harbingers of Failure."
Anderson, Eric, Song Lin, Duncan Simester and Catherine Tucker. Journal of Marketing Research Vol. 52, No. 5 (2015): 580-592. Appendix."Price Stickiness: Empirical Evidence of the Menu Cost Channel."
Anderson, Eric, Nir Jaimovich and Duncan Simester. Review of Economics and Statistics Vol. 97, No. 4 (2015): 813-826."The Value of Field Experiments."
Li, Jimmy Q., Paat Rusmevichientong, Duncan Simester, John N. Tsitsiklis and Spyros I. Zoumpoulis. Management Science Vol. 61, No. 7 (2015): 1722-1740."Why Do Sales People Spend So Much Time Lobbying for Low Prices?"
Simester, Duncan, and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. Finalist, 2014 John D. C. Little Award. Media."Reviews without a Purchase: Low Ratings, Loyal Customers and Deception."
Anderson, Eric T. and Duncan Simester. Journal of Marketing Research Vol. 51, No. 3 (2014): 249-269. Appendix."Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs."
Anderson, Eric T. and Duncan Simester. Journal of Marketing Research Vol. 50, No. 4 (2013): 489-504."Goodbye Pareto Principle, Hello Long Tail: The Effect of Internet Commerce on the Concentration of Product Sales."
Brynjolfsson, Erik, Yu (Jeffrey) Hu and Duncan Simester. Management Science Vol. 57, No. 8 (2011): 1373-1387. Appendix."Why Are Bad Products So Hard to Kill?"
Zhang, Juanjuan, and Duncan Simester. Management Science Vol. 56, No. 7 (2010): 1161-1179."Price Stickiness and Customer Antagonism."
Anderson, Eric T. and Duncan Simester. Quarterly Journal of Economics Vol. 125, No. 2 (2010): 729-765."How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet."
Anderson, Eric T., Nathan M. Fong, Duncan Simester and Catherine E. Tucker. Journal of Marketing Research Vol. 47, No. 2 (2010): 229-239."The Best Price You'll Ever Get: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry."
Busse, Meghan R., Duncan Simester and Florian Zettelmeyer. Marketing Science Vol. 29, No. 2 (2010): 268-290."Dynamics of Retail Advertising: Evidence from a Field Experiment."
Simester, Duncan, Yu (Jeffrey) Hu, Erik Brynjolfsson and Eric T. Anderson. Economic Inquiry Vol. 47, No. 3 (2009): 482-499."The Option Value of Returns: Theory and Empirical Evidence."
Anderson, Eric T., Karsten Hansen and Duncan Simester. Marketing Science Vol. 28, No. 3 (2009): 405-423."Optimizing Product Line Designs: Efficient Methods and Comparisons."
Belloni, Alexandre, Robert M. Freund, Matthew Selove, and Duncan Simester. Management Science Vol. 54, No. 9 (2008): 1544-1553. Working Paper."Research Note: Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes."
Anderson, Eric T. and Duncan Simester. Marketing Science Vol. 27, No. 3 (2008): 492-500."Bias and Variance in Value Function Estimates."
Mannor, Shie, Duncan Simester, Peng Sun and John N. Tsitsiklis. Management Science Vol. 53, No. 2 (2007): 308-322."Measuring and Mitigating the Costs of Stockouts."
Anderson, Eric T., Gavan J. Fitzsimons and Duncan Simester. Management Science Vol. 52, No. 11 (2006): 1751-1763."Dynamic Catalog Mailing Policies."
Simester, Duncan, Peng Sun and John N. Tsitsiklis. Management Science Vol. 52, No. 5 (2006): 683-696."Determinants of Asset Ownership: A Study of the Carpentry Trade."
Simester, Duncan and Birger Wernerfelt. Review of Economics and Statistics Vol. 87, No. 1 (2005): 50-58. Download Paper."Long Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies."
Anderson, Eric T. and Duncan Simester. Marketing Science Vol. 23, No. 1 (2004): 4-20."Polyhedral Methods for Adaptive Choice-based Conjoint Analysis."
Toubia, Olivier, John R. Hauser, and Duncan Simester. Journal of Marketing Research Vol. 41, No. 1 (2004): 116-131. Download Paper."Fast Polyhedral Adaptive Conjoint Estimation."
Toubia, Olivier, Duncan Simester, John R. Hauser, and Ely Dahan. Marketing Science Vol. 22, No. 3 (2003): 273-303."Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments."
Anderson, Eric T. and Duncan Simester. Quantitative Marketing and Economics Vol. 1, No. 1 (2003): 93-110."Direct and Indirect Bargaining Costs and the Scope of the Firm."
Simester, Duncan and Marc Knez. Journal of Business Vol. 75, No. 2 (2002): 283-304."Firm-Wide Incentives and Mutual Monitoring at Continental Airlines."
Knez, Marc and Duncan Simester. Journal of Labor Economics Vol. 19, No. 4 (2001): 743-772."Research Note: Price Discrimination as a Signal: Why an Offer to Spread Payments May Hurt Demand."
Anderson, Eric T. and Duncan Simester. Marketing Science Vol. 20, No. 3 (2001): 315-327."Are Sale Signs Less Effective When More Products Have Them?"
Anderson, Eric T. and Duncan Simester. Marketing Science Vol. 20, No. 2 (2001): 121-142."Always Leave Home Without It: A Further Investigation of the Credit Card Effect on Willingness-to-Pay."
Prelec, Drazen and Duncan Simester. Marketing Letters Vol. 12, No. 1 (2001): 5-12."Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain."
Simester, Duncan, John R. Hauser, Birger Wernerfelt, and Roland T. Rust. Journal of Marketing Research Vol. 37, No. 1 (2000): 102-112."Price Frictions and the Success of New Products."
Aparicio, Diego and Duncan Simester. Marketing Science."The Role Of Sale Signs."
Anderson, Eric T. and Duncan Simester. Marketing Science Vol. 17, No. 2 (1998): 139-155."Punishment Without Conviction in Two Jurisdictions."
Simester, Andrew P. and Duncan Simester. Cambridge Law Journal Vol. 57, No. 1 (1998): 16-19."Side Payments in Marketing."
Hauser, John R., Duncan Simester, and Birger Wernerfelt. Marketing Science Vol. 16, No. 3 (1997): 246-255."Research Note: Optimal Promotion Strategies: A Demand-Sided Characterization."
Simester, Duncan. Management Science Vol. 43, No. 2 (1997): 251-256."Internal Customers and Internal Suppliers."
Hauser, John R., Duncan Simester and Birger Wernerfelt. Journal of Marketing Research Vol. 33, No. 3 (1996): 268-280. Obtain copy from author."Signaling Price Image Using Advertised Prices."
Simester, Duncan. Marketing Science Vol. 14, No. 2 (1995): 166-188."Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities and Combinations of Criteria."
Rust, Roland, Duncan Simester, Roderick Brodie and V. Nilikant. Management Science Vol. 41, No. 2 (1995): 322-333."Customer Satisfaction Incentives."
Hauser, John R., Duncan Simester, and Birger Wernerfelt. Marketing Science Vol. 13, No. 4 (1994): 327-350."The Effect of Advertising on Brand and Industry Demand for Tobacco."
Simester, Duncan and Roderick J. Brodie. New Zealand Journal of Business Vol. 16, No. 1 (1994): 21-37."Forecasting Criminal Sentencing Decisions."
Simester, Duncan and Roderick J. Brodie. International Journal of Forecasting Vol. 9, No. 1 (1993): 49-60."Sentencing: Rime and Reason."
Simester, Andrew and Duncan Simester. New Zealand Law Review (1991): 93-102."Analyzing Sexual Offence Sentences: An Empirical Approach."
Simester Andrew, and Duncan Simester. Australian and New Zealand Journal of Criminology Vol. 23, No. 4 (1990): 269-283."The Constitution Act."
Simester, Duncan. Auckland University Law Review Vol. 6, No. 1 (1988): 98-102.
"How Retailers Became Ad Platforms."
Gabel, Sebastian, Duncan Simester, and Artem Timoshenko. Harvard Business Review, June 17, 2024."Field Experiments in Marketing (Volume 1)."
Simester, Duncan. In Handbook of Economic Field Experiments, edited by Abhijit Banerjee and Esther Duflo, 465-497. Holland, Netherlands: Elsevier, 2017."The Lost Art of Thinking in Large Organizations."
Simester, Duncan. MIT Sloan Management Review, July 13, 2016."Why Great New Products Fail."
Simester, Duncan. MIT Sloan Management Review, March 2016."Voting For Charity: the Benefits For Firms of Direct Consumer Involvement in Charitable Campaigns."
Grant Donnelly, Duncan Simester, and Michael Norton. In NA - Advances in Consumer Research Volume 44, edited by Page Moreau and Stefano Puntoni. Duluth, MN: 2016."Carry-Over Effects of Task Related Affect on Consumer Search and Shopping Behavior."
Andrea Morales, Kristin Diehl, Gavan Fitzsimons and Duncan Simester."How Regular and Sale Prices Respond to Cost Shocks."
Eric Anderson, Emi Nakamura, Duncan Simester and Jón Steinsson."Shielding Store Brands: A Large-Scale Field Experiment."
Eric Anderson, Karsten Hansen and Duncan Simester."When You Shouldn't Listen to Your Critics."
Simester, Duncan. Harvard Business Review, June 2011."A Step-by-Step Guide to Smart Business Experiments."
Anderson, Eric T. and Duncan Simester. Harvard Business Review, March 2011."Internet Channel Conflict: Problems and Solutions."
Simester, Duncan, Eric Anderson and Florian Zettelmeyer. In Review of Marketing Science, Volume 7, edited by Naresh K. Malhotra, 63-92. Bingley, UK: Emerald Group Publishing Limited, 2010."Price Cues and Customer Price Knowledge."
Anderson, Eric and Duncan Simester. In Handbook of Research in Pricing, edited by Vithala Rao, 150-168. Northampton, MA: Edward Elgar Publishing, 2010."The Challenge of Managing a Supply or Distribution Channel."
Simester, Duncan and John Roberts. In Next Generation Business Handbook, edited by Subir Chowdhury, 614-629. Hoboken, NJ: John Wiley and Sons, 2004."Finally, Market Research You Can Use."
Simester, Duncan. Harvard Business Review, July 2004."Mind Your Pricing Cues."
Anderson, Eric T. and Duncan Simester. Harvard Business Review, September 2003."Making Across-the-Board Incentives Work."
Simester, Duncan and Marc Knez. Harvard Business Review, February 2002.