Publications

"Bidimensional Identity Measure (BIM): A New Scale to Measure Multigroup Ethnic and American Identity in the USA."

Beniflah, Jake, Dominic Lusinchi, Sharmila C. Chatterjee, and Mario X. Carrasco. Journal of Cultural Marketing Strategy. Forthcoming.

"B2B Relationship Calculus: Quantifying Resource Effects in Service-Dominant Logic."

deLeon, Anthony J., and Sharmila C. Chatterjee. Journal of the Academy of Marketing Science Vol. 45, No. 3 (2017): 402-427.

"An Epistemological Study of Hispanic Marketing, 1979 to 2015: The Need to Bridge Theory with Practice."

Beniflah, Jake and Sharmila C. Chatterjee. Journal of Cultural Marketing Strategy Vol. 1, No. 1 (2015): 90-112.

"Bilingual memory: The impact of acculturation on the cognitive structure of foreign-born Hispanics."

Beniflah, Jake, Sharmila C. Chatterjee and Kerry P. Curtis. Journal of Brand Strategy Vol. 3, No. 3 (2014): 261-277.

"The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads."

Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien. Journal of Marketing Vol. 77, No. 1 (2013): 52-67.

"Manufacturers' Reliance on Channel Intermediaries: Value drivers in the Presence of a Direct Web Channel."

Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta. Industrial Marketing Management Vol. 41, No. 1 (2012): 40-53.

"Channel Design, Coordination and Performance: Future Research Directions."

Sa Vinhas, Alberto, Sharmila C. Chatterjee, Shantanu Dutta, Adam J. Fein, Joseph Lajos, Scott Neslin, William Ross, Lisa Scheer and Qiong Wang. Marketing Letters Vol. 21, No. 3 (2010): 223-237.

"Are Trusted Brands Important?"

Chatterjee, Sharmila C. and Arjun Chaudhuri. Marketing Management Journal Vol. 15, No. 1 (2005): 1-16.

"Overcoming Sales Force Reluctance on Leads."

Chatterjee, Sharmila C. The Marketing Report, March 1997.

"Concentrated vs. Balanced Sourcing: An Examination of Retailer Purchasing Decisions in Closed Markets."

Chatterjee, Sharmila C., Saara Hyvonen and Erin Anderson. Journal of Retailing Vol. 71, No. 1 (1995): 23-46.

"MARKDEF: A Methodology for Understanding Competitive Spaces Based on Consumer Perceptions."

Chatterjee, Sharmila C. and D. Sudharshan. Behaviormetrika Vol. 21, No. 2 (1994): 97-119.

"This PhD Says Communication is the Key."

Chatterjee, Sharmila C. In Aligned to Achieve, 149-151. Hoboken, NJ: John Wiley and Sons, 2016.

"Visa USA:  Debit Card Services."

Chatterjee, Sharmila C. and Blodwen Tarter. In The IMC Handbook: Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly, Susan K. Jones, Sutton, England: Rancom Communications, 2009.

"Access Direct Telemarketing Inc."

Chatterjee, Sharmila C., William Millett and William Thompson. In Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly, Susan K. Jones, 131-142. Rancom Communications, 2005.

"ShopLink.Com Incorporated."

Chatterjee, Sharmila C. and Susan K. Jones. In Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly, Susan K. Jones, 347-361. Sutton, England: Rancom Communications, 2005.

"YesMail."

Chatterjee, Sharmila C. and Nina Diamond. In Readings and Cases in Integrated Marketing Communications, edited by J. Steven Kelly, Susan K. Jones, 401-419. Sutton, England: Rancom Communications, 2005.

"Salesperson Reaction to Management Lead Generation Programs: The Paradox Investigated."

Chatterjee, Sharmila C. The Wharton School, University of Pennsylvania, 1994.

"Salesperson Reaction to Manufacturer Lead Generation Programs: The Paradox Investigated."

Chatterjee, Sharmila C. 1991.
  • Contact Information

    Sharmila Chatterjee

    Academic Head, Enterprise Management Track and Senior Lecturer, Marketing

    MIT Sloan School of Management

    100 Main Street

    Cambridge, MA 02142

    Office: E62-543

    Tel: (617) 253-8214

    E-mail: schatterjee@mit.edu

    Visit: Sharmila's MIT Sloan Faculty Page

    Support Staff

    Name: Briana Blake

    Tel: (617) 324-4095

    E-mail: brianabl@mit.edu

  • Connect with Sharmila